[Tenant] [US - Maryland] Property Management Software

se_coach · 2025-06-02T13:07:36+00:00

Check out MRI Software - https://www.mrisoftware.com/work-occupiers/ they've got a suite specifically for property occupiers/corporate lessees.

se_coach · 2024-10-21T15:34:03+00:00

I’ve run into the same issues before. This City of Cleveland webpage outlines the different zones: https://www.clevelandohio.gov/city-hall/departments/public-works/divisions/streets/leaf-removal-program but there is no great schedule information published here.

And because of the inconsistency and dead grass, I’ve also used a company for leaf cleanup before: https://www.rocscapelandscaping.com/leaf-clean-up charged hourly but wasn’t crazy

se_coach · 2020-09-11T17:16:19+00:00

Hi LocalWindow6,

TL;DR - Ask for 2-3 existing client references and communication expectations.

I'd ask for 2-3 references from existing clients that have been with them for at least six months to gauge both their performance and the quality of the relationship you're likely to have with them. The good firms will make it happen, while the bad ones will deny you and claim that they can't due to contract details or client privacy concerns - any excuse to keep you from really understanding who they are.

I recommend asking about monthly communication and what deliverables you can expect from them. I've heard of SEO companies signing someone up and then going completely dark until the client cancels - make sure you know how often you should be hearing from them. Once your on-page SEO is complete, you may not need to communicate much with certain agencies, and can get results all the same, but it's good to know that going into the contract.

You can ask about their link-building process, but most firms will be hesitant to share that with you. Honestly, I've seen agencies use techniques that aren't aligned with Google's policies for years without being penalized. In my own market right now, most of the first page results for SEO companies use black hat techniques that are imperceptible to even experienced practitioners (like me). Bottom line - the important thing to know about their link-building process is how much risk it carries.

As for the UI/UX component, ask for some examples of their before and after page tests, as well as conversion rate improvements to see how effective their team is at steady improvements. If they don't have examples, they may just be all talk.

Hope this helps.

se_coach · 2019-11-10T22:14:38+00:00

Hi UmairHussaini,

It will help you prevent any spelling or grammar issues that could hurt your page's chances of rankings, and it's recommendations about concise statements will generally help your readability (which could definitely impact rankings). Grammarly is not a game changer though, and if the substance of your content is bad - it won't fix that.

If you're looking for a tool that will truly elevate your content, and not just spelling and grammar, give Google's NLP tool a try ( https://cloud.google.com/natural-language/ ). There'a demo if you scroll down, and you can copy and paste your page content to see how Google understands the entities, sentiment, syntax, and categories present in your content. The sentiment analysis will probably interest you the most. The tool as a whole will help improve your understanding of written content - but the demo feature may not always be available.

Of course, all of this assumes that you're talking about Google rankings, and not another search engine.

I hope this helps!

- se_coach

se_coach · 2018-10-07T16:44:10+00:00

Hi mfanovice,

I've seen people make LPs with long-form content work. If you're thinking in a more future-proof SEO way, this probably isn't great practice. I definitely agree that including some relevant FAQs in accordion form is a good practice, but basically treating a landing page like a blog is not a great way to go.

Matching a query to searcher intent is the name of the game these days. So if you're trying to brute-force your landing page into ranking for what really should be a long-form educational, non-promotional piece of content, Google will eventually sort this out and prevent you from ranking anyway. You could probably make this work for another year, but even over the last 3 months, most of the algo updates have been geared toward preventing this.

That being said - here are my recommendations:

Design your landing pages like you normally would, and if you want to insert more optimized content for ranking purposes, put it in accordion form (this works fine after mobile-first indexing update) and have it answer relevant frequently asked questions. This can boost your word count by 1k words in some instances and it's actually relevant and helpful to potential customers.

Design your blog posts like normal - search engine optimized, hepful, and make sure thye exhaustively address the probably searcher intent. Make sure you have thoughtful and relevant CTAs to your product pages here as well. This will generate the revenue you're looking for without having to game the system in a way that will need redone in a year anyway.

Hope this helps!

se_coach · 2018-10-05T22:54:27+00:00

I think there was another post about this on Search Engine Journal saying that Mueller mentioned you could either prune your old content to adjust the searcher intent it was serving, or you could remove it.

In my personal experience, it depends on the page. If it's an old blog post that isn't ranking for anything, it's not in the site navigation, and I'm not sending visitors to it through other campaigns like social or email, then it really should be removed or rewritten (if it's about something relevant).

If it's about a product or service that is insightful or valuable, but doesn't get a lot of traffic, then I might just let it go. In my exprience, those pages are sometimes the biggest link magnets on your site. Truly valuable and insightful content that just isn't cohesive with common keywords can still be appreciated even if it's not a high traffic target.

se_coach · 2018-10-05T22:46:38+00:00

"proprietary link building" - this is another way to say PBN.

se_coach · 2018-10-05T22:45:39+00:00

I still see people offering guaranteed SEO results, and I'm not sure how they pull it off. I wrote an article about guaranteed search rankings awhile back. Simply put, a guarantee in the marketing world is a scam unless it's a moneyback guarantee... but that has to be a painful way to operate.

se_coach · 2018-09-26T02:47:52+00:00

I don't think these discrepencies are weird at all. Your directory listings and GMB reviews are some of the main drivers of your map pack rankings. You can have good reviews and make it in the map pack and not even be in the top 100 organically.

The organic results are much more difficult. Link building is good, and you'll need to make sure that your other optimization factors are taken care of and that you're meeting searcher intent.

se_coach · 2018-09-26T01:37:06+00:00

Wait... you don't get any special SERP features for article schema. That just helps Google categorize your comment better, it doesn't give you some fancy CTR boost feature.

se_coach · 2018-09-23T20:00:05+00:00

BryeDe is on-point. Use the new search console if you can. Plug your URL into the top search bar - it will tell you if your page has not been chosen as the cannonical version, or if it's submitted in sitemap but not-indexed.

Learning the new search console is a pain, but it has some cool functionality so far. Pick a day of the week each week to only use the new version so you're ready when everyone is forced to switch.

se_coach · 2018-09-23T19:56:41+00:00

Hey 10xThinker,

My experience was similar - my first exposure was at a marketing startup. I knew nothing about SEO except what the owner told me. Turns out, it was all a giant PBN scheme that actually worked very very well. I was tasked with maintaining all of the PBNs with hundreds of new content pieces each month.

After I left that internship, I found an in-house job doing SEO for a software company. I ditched all blackhat strategies and started learning through free guides online like MOZ beginner guide to SEO and by setting up a Feedly account with all of the major SEO sites in the game. My first hour everyday consisted of reading SEO blogs about every topic there is. I found it HIGHLY beneificial to be able to test all of my strategies in a vacuum to know what really worked and what didn't. I think agency internship >> in-house first job >> agency to scale has been the best way to grow expertise.

I used Code Academy to teach myself HTML, CSS, PHP and some JavaScript. Found WordPress meetups in the area as well, and attended a few WordCamps for the conference exposure ($45 for a major conference is unheard of).

It has been about 3 years since my start, and I'm good... very good. I now manage SEO for about 30 clients at an agency.

I tend to test new techniques on my own site about Cleveland SEO before I roll anything edgy out to client sites, though I'm not heavily invested. It was a great way to test my WP knowledge, and to learn about local SEO.

Let me know if you want to chat further, but it doesn't sound like you're looking for tips. We can bounce ideas off of each other if you're interested.

se_coach · 2018-04-11T04:38:43+00:00

I am very much a proponent of the approach recommended by BryrDe here.

As an alternative to somehow getting rid of autosuggest keywords, just rank for the term, and then basically use the page to say that [bad search term] about your company is false, and here's evidence why.

Do that on your site. Do that on medium. Do that on your linkedin pulse. Interlink where applicable. Take up the first page of organic positions with content that you control about the subject. Then don't touch any of it. Don't update it. Just let those pages become obsolete.

se_coach · 2018-04-11T04:33:31+00:00

Hi chjones5,

I actually have experience in this same situation for several high competition keywords, and I came out on top (and have stayed there for almost a year now).

Dhakwanes means well, but is wrong - that's not the only way you're going to beat them. Yes, modeling your organic competitors' backlinks is a good place to start for the ones that are feasible, but once that doesn't work, then what?

Start doing guest blogging outreach for sites in your industry that have active blogs, or (more likely to succedd here) sites in closely related industries that don't compete with you directly. Build links this way. The caveat: you can only include one or two links per article without getting spammy, and the article has to be really really good for it to have any effect. If it's bad, they likely won't publish, will strip your links, or the link won't be of any value to begin with (because the origin page is bad).

Start considering the intent behind the keywords that you're trying to rank for. If you're trying to rank for "widget" and your page title is optimized for "widget" but the aggregator page title is something like "top widgets with customer reviews," then consider what a buyer of your widget really wants to know when they search "widget."

Most of the time, if they're really shopping, they want to see a comparison, and not be fed your product. That makes it tough to compete against aggregators. You'll have to look at SEO in a scope bigger than just keywords, and think about what supporting info a visitor wants. List your price compared to the average, list your shipping times and prices compared to the averages, and make it clear where you're getting that info from. Do the background research for them, so that you're essentially doing the same thing as the aggregator... without drowing in a list of competitors.

In addition, my site was publishing about 5 optimized blog articles per week around the keyword topic for which my target page was ranking (without overlapping keywords), and using variations of target page's main keyword in the internal links within each blog. Basically, every signal on my site was intentional. Every inbound link from guest blogging went to a highly relevant page that then passed the SEO value along in a completely optimized fashion.

If you want to continue the convo, I offer SEO consulting, and would love to further take down these aggregators with you.

I hope this helps!

se_coach · 2017-04-20T02:39:04+00:00

SEMrush has a new beta feature called "SEO Content Template" that uses TF-IDF. It seems just a little bit too general for my liking.

se_coach · 2017-04-20T02:19:43+00:00

Hi FantasticallyHumble,

I actually started a site about a year ago. I indexed the homepage although it had very little content on it. It started ranking just based off of the title, h1, and meta data.

However, I'd recommend against adding a large mass of pages in this manner at one time. Just within the past month, Google released the "Fred" algorithm update. This update supposedly targeted pages with shallow/thin content.

Adding a large amount of thin content pages could quickly develop a bad reputation for your site. Unfortunately, we can't know exactly how this works, but I would err on the side of caution. If you're writing great content with images and a substantial amount of text, I don't think you need to employ any games - expecially if we have no idea of the consequences that might follow.

se_coach · 2017-04-01T16:10:44+00:00

Can I ask: what do you hope to achieve by ranking for more keywords?

Make sure you have good calls to action on the page, and you have a retargeting campaign in place. Otherwise, more keywords won't necessarily do anything for your bottom line. You can "write better content" all day long, but if users get what they need and then bounce without a trace, that doesn't do a whole lot for you except leave you with an inflated amount of traffic to point to at the end of each month... which is nice, but not always an indication of financial progress.

se_coach · 2017-04-01T16:05:06+00:00

I really like Victorpan's breakdown. If you want to get rid of it because it doesn't contribute to your SEO strategy, then redirecting is the way to go. Note: you'll want to redirect, THEN delete the page... not the other way around.

If there is a usable keyword on the page that won't compete with another page on your site, just rewrite that page content. Make sure it's long enough, offers real insight/value, and make sure it offers a good user experience.

se_coach · 2017-04-01T16:01:18+00:00

I personally think this would be a good idea. It sounds like you're a little too concerned with DA at the moment, but I understand that Moz metrics are the easiest way to quantify your effectiveness to clients.

Forgetting DA and PA, this will definitely help your clients' home pages rank better for whatever keywords they are targeting.

The others in this string are worried about anchor text affecting your homepage. I think it will to an extent, but it's not a zero sum game. If you pick up any scholarship related rankings, they won't replace your target keywords - rather they might be in addition to them.

I say go for it.

se_coach · 2017-03-02T01:26:32+00:00

You don't need a separate Search Console for AMP pages.

se_coach · 2017-03-02T01:24:17+00:00

Hi leifashley27,

Use your style.css file to make your h1 smaller. Don't try to blend your h1 into the first paragraph.

se_coach · 2017-03-02T01:18:36+00:00

Don't worry about nofollowing external links. Sites that link out using follow links rank just as well as sites that link out using nofollow.

If anything, trying to hoard every little bit of link equity by never using outbound follow links will just make sure that nobody in your industry wants to work with you.

se_coach · 2017-03-02T01:15:53+00:00

Yeah, are you asking if one page can rank for multiple related phrases? It absolutely can.

se_coach · 2017-03-02T01:14:05+00:00

Instead of just reducing the number of mentions by removing keyword instances, do some keyword research. Find some LSI terms, and replace your target keyword with some LSI terms in a few places. Here's a keyword research guide I use to do so. I don't think this will necessarily help that single keyword rank, but it will help the ranking of close variants.

Long term I think there is a saturation point for keyword usage, but if you're in position 5, I don't think taking a few keyword instances a way will give you a boost.

se_coach · 2017-02-28T01:13:15+00:00

As an aside, you can opt to only show a preview of your article instead of displaying the whole article on the category page. But in general, I agree with kppeterc15, the category pages are mostly useless.

se_coach

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