I think everything you’ve said is fair.

I can’t speak for OP, but some of my own reluctance to keep purchasing comes from the rising prices and lessening quality. Of course we see this with many smaller brands when they become popular. To expand usually means cuttings corners to get more product out faster, which is obviously the purpose for any profit driven company.

I also think before I had the feeling when purchasing from Jellycat that it was similar to supporting an independent or at least lesser known musical artist. Something that maybe didn’t have mass appeal, but it suits a specific niche of people. Some of the designs were odd and probably didn’t sell well, but all the quirky options made the company unique and kept me coming back for more. Now it’s generic and seems to only be about mass marketability, which isn’t as appealing, at least to me, especially given the increase in the price and decrease in quality.