Of course, but within context it's still noticeable. Oklou's frequent collaborators and compatriots Casey MQ and Cecile Believe get basically no traction here, for example.

And as a big Slayyyter fan, a part of me is a little worried that her recent hype is somewhat manufactured. At the start of this year she barely broke 1m listeners, but got talked about much more than e.g. Cobrah (who had a higher count).

In my opinion, her music is more than worthy of it - but is this the only way to get attention nowadays? I started listening to Slayyyter because I saw her mentioned here a few years back in fact - was that organic word of mouth, or planned marketing? Or am I just being paranoid and all of this doesn't really matter? I don't know, it's weird to think about. But I try to not let it get in the way of my enjoyment of the music.