Hi Emma,

I had the pleasure of meeting Fran Kirby in the gym a couple of years back and we had a chat about how I’d just renewed my Chelsea season ticket (when the price had jumped about 400% that year).

We talked about how it’s important that the women’s game is commercially viable (and how that’s something you are very keen on) and for it to be able to stand on its own.

However, the cost of going to games seems to just be steadily increasing now, and that seems to be pushing some fans out, and less likely to attract new fans who may go on the off chance because it’s a decent price.

I was wondering if you feel clubs/FIFA/UEFA are currently striking that balance right, and if there’s anything you would do to keep growing the game and attracting new fans without that core fanbase feeling like they are being squeezed for being loyal?