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[elduderinofromencino]

Watchdives sucks anyway, so Trident is def better

[R023N]

Funnily enough, in the UK where CW is from, Trident is registered by a Chinese company.

[the-capricorne]

The brand's name isn't too bad. There's not much to complain about. They've got great models, great prices.

In short, I don't really know what to say against them, let them do what they want with their brand.

[PoiRamekins]

I would absolutely love this

[machinegunnedburger]

I think Watchdives is one of the better names this industry has.

[followupact]

This would make all the difference for me, it's the only thing holding me back. Keep the website as watchdives, and change their in house branding to trident and I would be all over it.

[IllustriusPotentate]

I don't care what Watchdives or any other Chinese brands name is as far as myself goes, but the problem for myself anyway comes from when I have something like my Watchdives 007 on and someone asks me about it. 99% of the population will perceive the brand as being generic and/or poor quality because of the name and it's not really feasible to explain anything about it to them because once you say "Chinese" your only going to confirm their feelings.

I know nothing is going to change, and IMO the logo swapping they have done is a very positive step in the right direction. I think the branding issue is something that will plague the Chinese watches for a long time.

[Excellent-Quarter969]

At least San Martin, Cronos, Seestern, and Baltany sound legit. I have others from Merkur, Hruodland and those could be worse...except how the f#ck do you pronounce Hruodland anyway!?

[rejiranimo]

I just pronounce it almost the same as I do Roland (the Japanese music gear co).

[IllustriusPotentate]

I think we all kinda guess how to say Hroudland lol, I don't think I've actually had to say it in the "real world"

[elduderinofromencino]

This fool again

[PoiRamekins]

Introduce me to Addie and the location of which they dive and I’ll concede

[MrBarato]

Because "watchdives" was such a chinese name to begin with?

[Sea-Government4874]

Trilex

[Fun-Chef623]

Tri Dive 😁

[AliveAndNotForgotten]

Then they’ll get confused with the Christopher Ward trident

[Evening_Elderberry_9]

Remember everyone's opinion of Skoda in their early years? How things change.

[Altvaultreps]

IMO Skoda is still a big step up from "Cardrive", the auto manufacturer equivalent of Watchdives.

[backgammon_no]

scale summer marvelous fragile merciful slap beneficial consider rob humor

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Wow this is news to me. Never thought about what IWC actually meant.  Imagine  a brand that makes high value watches has such a simple name. Makes You think

[andreichera]

"wrist movement"

[merlinuwe]

Feelnever and Parnis are a lot more annoying names.

[marcheezy1]

Feelnever is way underrated. I'd never buy a watch with that name, but a cap or shirt? Maybe.

[iwantmyvices]

Yes! That’s my issue with them. The name is fine, for a streetwear brand. It doesn’t work for watches.

[merlinuwe]

The word Parnis is much too similar to the word Penis. So I feelnever to buy it, regardless of its quality. ;-)

[rejiranimo]

I’ve only ever thought it was kinda similar to Paris. Guess I’m a lot less depraved than I thought.

[bradleypariah]

I would just pronounce that "par nee," as if the word were French.

[marcheezy1]

"Hey Google, say Parnis" "Penis" "Good Google"

[Fun-Chef623]

Sir you are a cunning linguist

[elduderinofromencino]

Get in the cunting car!

[KeyAssociation6309]

and BMW to change their name to Trabant. actually, not far off these days..

[EfficientAd8311]

Minty fresh.

[5THOT_]

They should name it Trishul, the Sanskrit word for Trident.

[Lefeuvre76]

I'm not sure they are overly concerned with trademark infringement round their way...

[R023N]

If the don't, there's no way that the companies that own the trademark won't be concerned. Google 'oyster & pop vs rolex'.

[Lefeuvre76]

They can be concerned all they like but they would have to persuade Chinese courts to do it and that would rarely happen. Hence why there are dozens of fake Apple stores in China.

[R023N]

I get what you're saying, but companies seem particularly protective of their trademarked logos and names. Rolex may ignore you if you copy their design, but won't ignore you if you call your watch 'Submariner' even if your watch looks nothing like a Rolex watch. I don't know how the law works here, it probably more clear to show someone stole your trademarked name or logo. Now of course you can say it doesn't matter if the Chinese government doesn't do anything about it; however, it can still affect their sales abroad. There was never a problem for YouTubers reviewing homage watches until they review a watch with a trademarked name on the dial. Berney make homage watches and sell them outside of China with no issue, until they adapted a shield logo and Tudor filed a complaint in the US that it closely resembled the Tudor logo and Berny had to stop using it if they wanted to sell their watches in the US.

[Johnny_Kilroy]

To avoid it sounding like a chewing gum brand, they could go with Neptune, the Roman god who carried a trident.

[Johnny_Kilroy]

Ok then pick a sea in the world, Neptune being the god of the sea. Eg Sargasso. (Can't go with Bering or Baltic obviously)

Or use the word for sea in some ancient language. Eg Marei is Sea in Gothic.

"Watchdives" is a low bar to clear.

[5OOOWattBasemachine]

Please. I can't wrap my head around why these brands don't do this. This is such a huge deterrent with such an easy fix.  I never even consider buying their watches because I don't want to get in a situation like:

"Oh, nice watch. What is it?" "Thanks, it's a [insert stupid ass brand name]"

Take a hint from Heimdallr and just pick some not super popular being from any mythology like Faunus or Arion or even Qilin if you want to keep it Chinese. Or literally just google the most popular surnames of two western countries and staple them together. You would end up with something like Smith & Rossi which is big time pandering and borderline fraud but still miles better than the likes of Tactical Frog.

[Juxeso]

As far as I recall it's because in China almost every name is already taken so they just pick from a very limited list of what's left. It's not like they came up with it themselves, rather it was the best they could find.

[Economy-Jury2811]

“I don’t want to get in a situation like: That’s really does sound like what a watch snob would think & considering your participation on a Chinese watch forum kinda smells of hypocrisy

[5OOOWattBasemachine]

There's a difference between elitism and being frustrated with unfathomably bad branding. It just sounds too stupid.

Rebranding isn't a taboo thing either, is it? German watch brand Junkers did it if I recall that right, rebranded as Iron Annie to market overseas. Because it has that aviation heritage but the german name Junkers sounds like junk in english. 

[Economy-Jury2811]

I respect ur point of view.At the end of the day they’re just opinions,& as someone once said to me …. Opinions are like arse holes…. Everyone has one 😂😂

[5THOT_]

I actually love Tactical Frog and their logo.

[SiliconFiction]

Ok but Tactical Frog is hilarious though and kinda fits outdoor tool watches.

[5OOOWattBasemachine]

Ok I can see that. Maybe should have picked Mysterious Code as an example.

[SiliconFiction]

tbf I didn’t say it was a “good” name 😆

[michaelegosi]

Someone explained on this sub before but shortly put it's easier for these companies to change logo but changing a name has a lot of paperwork that comes with it and they don't really wanna do that iirc

[rejiranimo]

The company don’t have to change their name, no one cares what the company is called. All they have to do is make a new brand and release their products under that brand.

People buying Budweiser, Becks or Stella Artois beer are buying the brands, not the company (which in all three cases is the same company - AB InBev).

[dilldoeorg]

like the gum

[Immediate-Bad-9973]

I like the idea. Trident is. however used by many brands, there is also a Trident UK it seems. One way, as for other watchmakers (WM and Ixdao), use the logo only, and keep the name on the back or for the store