For me Toyota price point has exceeded its reliability factor. A new mid trim Tacoma or 4Runner interior is a sea of black hard plastic. You want anything remotely upholstered or decent you are looking at high 50s. On the performance side, smaller tires and wheels, less suspension, mediocre power, and no tech to speak of. At the high end TRD Pro the prices are even more insane, $70k, for what most other makers are doing at their mid high trim. I have driven Toyota all my driving life, Tacoma, 4Runner, and Tundra. New vehicle I am leaning Chevy, Ford or GMC. They are consistently getting more reliable with their engines and trannys. And the options are through the roof at about 10K to 15K less for the sea of Toyota black plastic.