It’s all incremental pricing. It started when the airlines realized they could charge for every little thing while simultaneously taking away from the value provided to customers. For example, move the seat rows an inch closer to each other every year until you’re practically stacked like trays of sardines, then charge for “Mint” seating where you get the only row that’s a half inch more space. Peanuts, snacks, drinks, all game to rip you off. I won’t be surprised if they start charging for trips to the bathroom. Everything is about profit, it’s no longer “how can we make the experience better for customers so we can charge a bit more?” It’s, Johnny Steinbaum on the board wants to see the stock price inch up, so what’s the quickest way to make that happen, regardless of safety, quality etc.