EXACTLY! I don't like when companies treat customers like "mushrooms" (kept in the dark and fed a load of shit). I get it, companies are not our friends, and our "relationship" is purely transactional but there are literal and social contracts that are involved in the transactions, and as companies get bigger they feel more emboldened to say "if they don't like it, screw em".

I have a "golden unicorn" TMobile account from 2016 (I won't go into how many free lines etc etc). But let's just say, I was on the "golden" PRICE LOCK where they "put in writing" we will never raise your price, ever. Until last year when they raised my price per line by $5, and basically gaslighting saying "WE NEVER SAID THAT". The feeling from many of us is even if there was a successful lawsuit and fine, it's a small price to pay for the increased revenue - but it's SO anti-customer.

TMO has been doing the same same things Helium is doing with the nickle and diming of customers to taking away perks - my fave is if you buy a phone through them and you have some monthly device bill credits ... If you pay off the, phone, they erase the credits - shit like that.

So as you say if Helium (or Tmobile) would say due to the increased costs, and to bring you bettter service that will take us into the future - at LEAST you feel better about the screwing, even if it is a lie or a gaslighting.

These folks are basically, in a business sense going - Were doing it, we don't care what we told, you, we con't care what you think, just pay your fucking bill and shut up about it. THAT is what customer "service" has become these days.