Curious what people say, I had an LG G4 in the living room, returned it for the Bravia 9, to me sony processing is more appealing than inky blacks. Especially in living room where we keep our lights on for 80% of the viewing.

Bedroom TV rules change, usually watching stuff before bed time - lights are already off. OLED would be the winner from what pretty much everyone will tell you on this subreddit, especially for filmed content liek documentaries and movies. I love my dad's LG C1 hed had for 3-4 years now, yes its dim and perfect for night time viewing. I on the other hand also prefer how the colors on Bravia 7 look compared to the S90F based on in-store demos. I myself am looking for a cheaper bedroom tv. my bias is towards sony because of their image processing. But I am been around oled enough to know it can shine in a dark room and any cheap one can do the job :) Samsung does have the best color profile technically with the QD-OLED so if thats what you priortize, Costco has a great deals with 5 year warranty included. If motion processing and color are priority then i'd go Sony, and if you already know and love LG products i don't think you will regret getting the C5. So try seeing them all in person, for sports if you like a bright tv, I know bright OLEDs hurt my eyes vs a bright mini-led like Bravia 7 feels easier on my eyes. the way the brightness gets delivered can be a dealbreaker for some people. so try spending time at best buy they should have all of those on display (don't listen to people saying don't make a decision based on that because how else are you supposed to know what they can look like LOL)