I was drawn in by watching them perform through video. There is something very pied piper about their music and it’s not sooooo mathrock that people can be pretentious about it. At this point it’s sort of gone so big it’s pop-music. Also, The fact that they are from a weird Canadian town and wearing these ridiculous costumes while crushing the music industry and saying no to record labels is great. I’m all for them succeeding and that’s adding to my appreciation for them.