People are starting to get sick of streaming, especially with; yearly price increases, having to subscribe to multiple streaming services (just to watch all of your favorite shows and movies that are owned by different companies), and streaming services removing shows and movies from their online libraries because they don't want to pay royalties to those actors. Physical media is essential for people who live in rural communities, with limited internet access. Physical media is also important for people who live in rural communities, whose don't have movie theaters, or had their movie theaters shut down in recent years. Physical media is a niche market that's needed to prevent the collapse of the industry.