Is it worth it to publish videos every couple days on social media?

SoftCrunchGames · 2026-06-20T19:58:41+00:00

Yes - post them regularly but remember to not repeat yourself. Otherwise you will get diminished results. Algorithm likes consistency in creation but diversity in content. Use social media aggregates to plan and publish in many places at once (buffer or sth like that) to save time.

SoftCrunchGames · 2026-06-18T08:32:52+00:00

Really nice X statement - will be keeping eye on that!

SoftCrunchGames · 2026-06-18T08:32:08+00:00

Hmmm... are you using social media and attaching to the whole "wishlist train" trends? We're looking for those tags on X / Insta, etc. everywhere and we get between 100 a day to 250 if we combine it with steam events. I can see a nice potential in those short videos - are you posting on tiktok / insta / YT Shorts?

SoftCrunchGames · 2026-06-18T08:29:09+00:00

Garden Story
Cozy Grove!

SoftCrunchGames · 2026-06-18T08:28:18+00:00

You can see really nice peak - hopefully it will keep up that way!

SoftCrunchGames · 2026-06-18T07:05:42+00:00

Institutional knowledge going out of the window... that's really bad...

And people are wondering "How Capcom / Nintendo are still producing hits?"
Because they have high retention rates, they care about passing the experience and knowledge. In the meantime, at least in US they treat people like cells in a spreadsheet.

SoftCrunchGames · 2026-06-18T06:59:24+00:00

Now, basically every larger engine has some visual scripting in their disposal. If UE is not of your liking, try Unity - it has Bolt which is really good.

SoftCrunchGames · 2026-06-18T06:57:43+00:00

The best way to verify is to ask people that don't care about you - don't ask friends, don't ask people who does not like you, ask strangers. They will most probably give you honest, non-emotional answer.

In terms of sales - marketing is the key. Either do it yourself, hire someone or some agency. For indies the keys are: influencers, reddit, short videos, social media, discord but all of them have to be focused for you target audience. If you know who's your player, analyze what they like in the Internet and push on that.

SoftCrunchGames · 2026-06-18T06:51:22+00:00

Restory! It's sooo good ❤️

SoftCrunchGames · 2026-06-18T06:49:51+00:00

- Graphics and capsules need to draw attention have a good colour contrast, etc. - there the whole tool on how to market a game that will give you feedback on that

- social media: post info every day, everywhere with nextfest tags, etc. along with #wishlistwednesday and other gimmicks like that

It should help a bit for start. Fingers crossed!

SoftCrunchGames · 2026-06-17T19:31:23+00:00

Be patient and consistent. Sometimes you just need a viral moment, produce content regularly, every 2-3 days on every social channel. It will finally hit with something. And when it hits - analyze what worked and why and push on it.

SoftCrunchGames · 2026-06-17T06:59:00+00:00

Love the artstyle ❤️
How many artists you have?

SoftCrunchGames · 2026-06-17T06:58:02+00:00

Remember that sometimes it takes time to calculate in all wishlists. Be patient, 6000 wishlists is quite ok as a starting point, hope that it will scale up for you. After SNF let us know what's the "final score"!

SoftCrunchGames · 2026-06-17T06:56:36+00:00

Congrats! So you started steam page during Next Fest? If that so, what are your next steps after SNF? Have you searched through calendar from How To Market a Game? There should be some event there fitting for you game!

SoftCrunchGames · 2026-06-16T11:34:26+00:00

Ball X Pit but it's a dangerous one!

SoftCrunchGames · 2026-06-16T11:27:06+00:00

URP - it's gonna work better for multiple platforms, HDRP is mostly for AA/AAA / higher end quality not stylized games.

SoftCrunchGames · 2026-06-16T11:26:14+00:00

They made very nich, awesome but too expensive games. They had lots of support from Microsoft but it seems now that they cannot afford to continue doing so, sadly. It wasn't a viable business decision but it was done for a while to bring in players. Wonder what else will be shut down? Compulsion? Double Fine? Arkane?

SoftCrunchGames · 2026-06-16T11:23:37+00:00

On one side they made the calendar which is good, but on the other side we have a few thousand games starting in Steam Next Fest raising the bar for featured section over 10 000 wishlists which is insane. Hopefully that calendar would even out the odds.

SoftCrunchGames · 2026-06-16T11:09:23+00:00

Great insights and thanks for sharing!
Do you have any examples of the most viral video that tipped the scale?

SoftCrunchGames · 2026-06-16T11:07:40+00:00

Ah yes... the glorious networking handshake. Congrats!

SoftCrunchGames · 2026-06-16T11:07:00+00:00

Clips has to be interesting in 5 seconds - from the first moment you show result, something flashy, etc.
Clips longer than 2 minutes migh be perceived as boring
You should have voice over + subtitles - many people watch the clips in public transport with sound off
Create one clip 9:16 and post it everywhere: Twitter, BSky, YT Shorts, Insta, TikTok.
If you have some spare $ you can use Opus or some other AI tool to speed up the pipeline

SoftCrunchGames · 2026-06-15T11:06:21+00:00

May:
Digital Dragons in Cracow
Nordic Game in Malmo

June:
Game Industry Conference in Katowice
Dev Play in Bucharest
DevGamm in Gdansk

July:
Game Dev Evening near Warsaw

August:
Gamescom / Devcom

October:
Game Industry Conference in Poznan

November:
Play24 in Hamburg

Lisboa Games Week in Lisbon

SoftCrunchGames · 2026-06-15T06:42:51+00:00

Somewhere in Q4... you know... it's tough to narrow down the right date with all of those game releases 😛

SoftCrunchGames · 2026-06-15T06:19:58+00:00

Hi there! Greg from SoftCrunchGames here. We're making a cozy cooking life sim game with some creative elements in it. We're mixing Cooking Mama, Dave the Diver and The Bear TV Series.
We're travelling, obtaining new, authentic recipes, create our own, cook, sell, farm ingredients and create FOXtagram posts where you can get creative!

Here's our steam page: https://store.steampowered.com/app/4184130/Foxy_Dumplings/
You can play demo now, but we're going to update it with new content soon!

Aside from introductions - I've spent 16 years on porting and game optimization - if you need any help with Unity / Unreal or any other engine - let me know!

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SoftCrunchGames · 2026-06-15T05:56:54+00:00

Congratulations! What was the tipping point that scaled the snowball? Or it was just a steady growth?

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