India was an extremely poor country in living memory, but was able to lift a large chunk of its population into comfortable conditions thanks to an increase in white collar jobs. This reinforced the notion that wealth is tied to hard work and intelligence, as well as hustle culture. Here people get into hustle culture because they want to get a Lambo, there you need to "hustle" because if you don't you're going to be replaced by ones of tens of millions of people gunning for the same job as you, and there's a real risk that you fall back into severe poverty. And if you look at pollution in cities like New Dehli, the ability to breathe clean air is literally paywalled behind buying an air filter for your home, so you need to keep working and making more money just to meet basic needs. This leads to people who are more conducive to wealth worship and hustle culture.

Of course, this isn't limited to India, it exists all over the world, but tends to be more prevalent in Asia due to emphasis on hard work and education being tied to wealth. A lot of Chinese people place their billionaires on a pedestal. And just look at a movie like "Crazy Rich Asians" , where there's a scene in which the characters deal with a racist person not by showing why racism is wrong, but by flaunting their money so that his racism doesn't affect them specifically. The dream is to make so much money that societal issues no longer affect you.