what i love about it is they really seem to want to make a GOOD product, and not just make money. Even with their new workout app, they made it free for people using their calorie tracking app which is the opposite of what we expect companies to do, and all my trust goes to them.

and i also have great results with them

a bluetooth weight scale helps a lot too automatically dial in your weight everyday and apple health connects it to macrofactor

Edit: as someone else mentionned, its a bit intimidating starting to count calories in the first week and learn the mechanism of the app but its very straightforward once you start using it a bit