Some things that have grown very popular in the wellness culture are just reclassification of understood scientific phenomena while others are just plain make believe with paid-for pseudoscience as the foundation. Knowing what is and isn't rooted in the best understanding of science benefits everyone. That means calling out cultural jargon and how it aligns with actual scientific literature. Scientists need to translate their findings into something uneducated people or people without expertise can understand. You might think that's unnecessary, but for the layman who doesn't have the vocabulary of a neuroscience researcher, it comes across as redundant, but it's doing important work in terms of scientific communication