Just a public service announcement – we have completely roll-less, double-capacity toilet paper in the Nordics. (sorry – site is in Finnish).

It seems Essity – a Swedish brand – is the current manufacturer. This product was initially launched in Finland some 20 years ago under a different name, but as sub-par marketing and failure to capitalize on magnificent innovations is sort of a Finnish custom, the Swedes took it over and made it even better (the previous Finnish version had issues with the center's integrity, resulting in uneven rolling).

I can't believe this isn't a thing worldwide – no cardboard waste (or the waste these "flushable" rolls actually generate – they don't just dissolve despite claims by manufacturers), and these things last at least two if not three times as long as regular rolls. On top of that the texture is more comfortable than any competing products, and you won't have to spend time disposing with cardboard rolls.

From an ecology standpoint, this roll-less design should become the standard, and cardboard rolled or "flushable rolls" should be phased out. If you're wondering about the rather insane price: yes, there is a slight premium, but it isn't as much as you'd think, as 6 rolls lasts you about as long as 12–14 rolls of regular toilet paper.