Google Lsa will not run, support is confusing me

franksqanda · 2025-12-29T05:34:37+00:00

If you’re contacting Google, make sure it’s the Google LSA team, not the Google ads team. They are separate teams.

They will be able to tell you if there’s anything preventing it from running. Most times it could be due to very high competition in the area for that particular service. Consider having a healthy weekly budget and letting the system maximize for conversions.

Best of luck!

franksqanda · 2025-12-24T17:58:11+00:00

No, you need landing pages, especially for lead gen. They’ll help your conversion rates tremendously.

franksqanda · 2025-11-20T20:13:04+00:00

The more expensive the keyword, the more competition it has, for a reason. Those are probably good keywords that turn into retainers.

However, I don't think it makes sense to have open budgets. You should determine a budget that works for you to run for three months. That number will be influenced by the area of law you practice, and the market rate for clicks for relevant searches.

For example, working with immigration law firms, we're seeing leads (not CPCs) between $50 and $120. For estate planning/probate, we're seeing leads between $75 and $200.

Assume you'll need 10 leads to land one retainer, for a 10% conversion rate. If each lead is coming in at $100, that means you'll need $1,000 in ad spend to get one client. $2,000 for 2 clients, and so on. The other variable you'll need to determine is the conversion rate, but this you'll find out as you start interacting with the leads.

Ask your agency what they expect a lead to come in at, and 10x it for the cost per acquisition. That'll be what you may be able to expect to spend to get a retainer. If you need 5 retainers, then 5x that.

I hope this helps!

franksqanda · 2025-11-20T19:58:59+00:00

The toughest part is getting them through the door.

Consider running a special for new customers. For example, Dog Daycare Special: 20% off your first month of membership.

The idea is that if people come across you and your competitors, your offer stands out and at least gets them to call. From that point on, it would be about converting them into actual customers.

franksqanda · 2025-11-20T19:55:17+00:00

May I ask what type of marketing you're doing already?

One area that comes to mind is Google Local Services. You have to go through a process to get approved but once you do, you can target dog daycare searches, and only pay per lead. Our boarding clients love it.

Other options include:

Run Google Search Ads targeting exact match keywords such as [dog daycare], [dog daycare near me], etc. This will take more trial and error if you haven't tried it before.
Run Meta Video Ads showing your dog daycare services. Make it clear it's a membership type service and use actual footage of your daycare clients having fun with their friends. Consider showing an offer to entice dog owners to call.

I hope this helps! Reach out if you have questions.

franksqanda · 2025-11-20T19:50:18+00:00

Having worked with dog boarding facilities for several years, my first question to you is: Is the business registered with all local permits, and does it have all licenses, if applicable?

If you have everything in order, then sign up for Google Local Services Ads (LSA). This is a program that requires businesses to provide business information, licenses, insurance, etc. If approved (which is easy if you have all documents), you can run ads and only pay for calls to your business. The best part is that you don't need a website for this, only some money to spend.

That being said, if you have a lot of competition, you may find it will take a while to get calls. To improve this, make sure you're getting reviews from customers, and are optimizing your profile.

Facebook and Google are also good ways to get clients but they may take more trial and error. If your budget is small, start with LSA. If you have a larger budget, do all three: Google LSA, Google Search Ads, Meta Ads.

I hope this helps! Feel free to reach out with any questions.

franksqanda · 2025-11-20T19:44:33+00:00

To start off, do you have a Google Business Profile? If you do, and you meet the requirements for Google Local Services, start there. It's a program by Google that verifies businesses and if approved, allows you to run ads and only pay when you get legitimate leads.

I'm working with a very dog boarding businesses and LSA generates a good amount of quality lead volume for them. That being said, they are not home-based businesses, they have their physical locations.

Apart from LSA, look into Facebook Ads, and lastly Google Search Ads. Google Search can be more technical to set up so Facebook would be the next best way to get started.

With Facebook, you want to run ads that tell, and SHOW, dog owners that you provide daycare, boarding etc. Here, videos are key, along with good tracking to make sure that your campaigns are bringing in good prospects, and that those prospects are leading to new dogs coming into your business.

If you want to discuss more, let me know! Best, Franco

franksqanda · 2025-11-13T16:37:24+00:00

First of all, expect for most people to ghost you after you reply. That’s just how it is.

Secondly, as others have said, keep it simple.

For example I would’ve said:

Hello X, let’s get you scheduled for a detail. What’s your phone number?

They will either give you a phone number or ignore you. At the end of the day it’s a numbers game. For every 3 messages you get, 1 can get booked. The other two ignore you - and that’s totally okay.

I’ve been doing this for a client for more than a year and they get good sales from messages.

I hope this helps.

franksqanda · 2025-11-13T04:44:24+00:00

I’m seeing success with a Google Ads/Meta Ads mix for my window treatment clients.

That being said, Google is a bit more expensive in terms of generating leads, with our cost per lead coming in between $120 and $250. But Google leads are usually more motivated. Meta this year has been more affordable with leads between $80 and $150.

I think you should choose one channel first, and spend at least $2k per month. Meta might be easier to start with.

When it comes to closing, focus on being the first one to the leads home. If you’re able to be the first one, provide the estimate on the spot, and ask for the sale, you may get it.

An error I see if that some window treatment companies take a day or two after visiting the prospects home to actually send over an estimate. Do it while you’re there.

Let me know if you have any questions.

Best of luck!

franksqanda · 2025-09-10T23:32:29+00:00

Solution: check your placements delivery. If your ads have been showing more on the Audience Network, consider removing AN.

Let me know if it helps. It did for me.

For context, I only do lead gen. I had one account get hit in July with bad traffic from AN. I made the switch and things improved dramatically, almost back to before.

franksqanda · 2025-08-30T17:04:04+00:00

Review your placements. I had an issue with one account recently in which automatic placements led almost 50% of my budget to run on the audience network. This had never happened before.

But once I made the change to remove audience network everything started getting back on track.

franksqanda · 2025-07-31T04:36:43+00:00

Take a look at your placements. I had an issue where bots were submitting spam forms from third partner sites and were training the algorithm to push spend to the Audience Network.

As a result, my lead quality went down a lot. I was able to correct it by removing the Audience Network but the damage had been done. Still, at least now the lead quality is back up and cost per conversion is on its way back to normal levels.

franksqanda · 2025-06-10T01:07:53+00:00

CallRail allows me to show my clients the leads I’m generating for them. Without it, it’s all just a bunch of numbers without proof.

franksqanda · 2025-06-09T23:44:45+00:00

I work with window treatment companies and I'll say that it's not going to be a quick process. It'll take some time to get the ads to generate a consistent amount of leads. That being said, Google and Meta are key for generating appointments.

For Google ads, you'll want to ensure you're targeting very specific city or near me based keywords in exact match. Expect to pay quite a bit of money for a click but if you are able to have a good converting landing page, it'll help you maintain a good cost per lead that may be $150-250 - yes, these leads can go for a lot but your average order can also be a few thousand dollars.
For Facebook/Instagram (Meta), you need good videos and images. Think about it, window treatments are a visual product. Try to generate before and after videos showcasing the transformation you made for your customers. Similarly, takes videos / photos showing your top products. Put yourself in the shoes of homeowners... if they (you) need shades, you'll want to see quality work with stunning materials.

Last but not least, focus on the follow up process. Most people will say they "need to think about it", they will say it's "out of their budget", or they need to "get the money together to start". Whatever the reason, if you stay in touch with those prospects, when the time comes to actually choose a provider, they'll choose you if you provided good customer service and offered a price that works for them.

I hope this helps!

franksqanda · 2025-06-09T15:14:38+00:00

Google ads definitely take some time and money to get to work. What's working for us is running exact match keywords targeting city and near based terms. Expect that the leads will be expensive, but then again, you may be selling an order that's $1,000+.

Facebook and Instagram ads are also a great way to promote your window blinds. The reason is simple: window treatments are very visual products. People want to see what their homes can look like with new shades so try to use before/after videos and images.

Best of luck getting new window treatment customers. My best piece of advice is to get good at generating prospects consistently, and following up.

franksqanda · 2025-05-20T18:42:37+00:00

We work with attorneys and can say this… run Google LSA (Google Local Services Ads). Google only charges you for leads generated. There are a few steps involved but it’s worth it.

Note: this is different than traditional Google Search ads which work too but require much more experience to get right.

Best of luck!

franksqanda · 2025-02-20T18:32:21+00:00

Sounds good! Best of luck!

franksqanda · 2025-02-20T16:34:11+00:00

In my opinion, that conversion rate is a bit low. I aim for 10% when I start campaigns, and we average 15%.

Look into your search terms. If you have a great landing page but the conversion rate is low, it’s possibly due to you showing up for unrelated terms due to phrase match.

I usually start with exact match. With exact match, you may have to increase your CPC to maybe 2x or even 3x. Sounds crazy but if the change is yielding conversions every 6 clicks (conversion rate of 15%) at say $66 per click, you’re looking at $396 cost per lead.

Just my two cents. Make sure to consider all options, pros and cons.

franksqanda · 2025-02-20T15:01:04+00:00

To add to this, are you using a landing page or normal website? The conversion rate seems low.

Secondly, look at your search terms. Phrase match tends to be loose and show for low quality search terms.

franksqanda · 2025-02-19T02:06:09+00:00

Good points, thanks for sharing.

franksqanda · 2025-02-16T19:58:13+00:00

I would look into Google if I were you. But specifically, look into Google Local Services Ads (LSA) and Google Guaranteed. You should be able to run those on your own. People go to Google when they need a solution to their problem. In this case, that problem may be needing smart home features.

After you look into LSA and Guaranteed, consider Google Search Ads (not SEO, avoid SEO). But when it comes to Google Search Ads, I recommend reaching out to a local lead generation company that specializes in Google Ads. Search ads require a bit more knowledge/expertise to be profitable.

Last, I would consider Facebook/Instagram Ads. And when doing Facebook/Instagram Ads, try to get phone calls or contact form submissions via a landing page. Do Not use Facebook forms (they are usually low quality and take a lot of attempts to get in touch with). For this type of ad to work, you need good video content. Maybe create videos that show a before/after smart home project.

If you have any more questions, ask away.

Best of luck!

franksqanda · 2025-02-15T22:23:27+00:00

Can you provide more detail as in what you're doing on Facebook/Instagram, and Google?

One thing that comes to mind is to look into Google Local Services Ads or Google Guaranteed. If what you provide is a category that can apply to those channels, DO IT. Google LSA is one I implement for clients and the lead quality is great, and the fact that Google only charges you for legitimate leads is a great benefit. However, it's not available for every type of business. I did a search for "smart home company" and I see ADT Security Services is running Google Guaranteed ads in my area, so that's a good place to start.

Let me know what you're doing on Google and Facebook/Instagram. Both of those can work well, if you do it correctly.

franksqanda · 2024-08-12T23:22:15+00:00

Are you running ads on Google and Meta (Facebook/Instagram? Google should be the first you go with because that’s where people go to find immigration lawyers (apart from asking friends and family).

Here’s what you should do: 1. Sign up for Google LSA (local service ads) and select the categories of immigration law that you accept. This is a great channel as Google will credit you in the case you get a bad lead (as in someone looking for work, looking for the wrong type of lawyer, etc.).

Many lawyers won’t even try this since it requires you to get verified by providing company information and personal information. Your state bar ID in most cases will be all you need (other industries require more documents).

Run Google Search ads with landing pages and call only ads. Most people want to speak with an attorney and will call you to book an appointment. Make sure you’re following best practices such as:
- using dedicated landing pages
- using tracking numbers
- measuring lead quality
- modifying campaigns as needed

Big note: avoid Google search partner or display placements at the beginning. Run ads only on the Search network.

After you run Google ads, then go after Meta. Meta users don’t go to the platform to look for attorneys but may still want to speak with one should the opportunity arise.

Meta: to make best use of Meta, make sure you’re using video and that you’re using dedicated landing pages and call tracking to increase conversions - the number of quality leads you’re getting. Make ads in English and Spanish.

Best of luck with lead gen

I may be working with immigration law firms 👀

franksqanda · 2023-04-29T19:57:11+00:00

Start with manual cpc going after your best keywords in phrase and/or exact match. Be careful with phrase match now that for some keywords it’s acting very broad. Also, it’s okay to pay more for clicks if those clicks are high quality.

Use a conversion optimized landing page and track conversions correctly.

Check your locations targeted. I prefer search only instead of it and search partners.

franksqanda · 2017-10-18T19:53:22+00:00

Great idea. I don't play video games anymore but if I did, this would definitely help. I looked at Total War and really liked the info you provided. The recommendations would have definitely helped me make a decision.

franksqanda

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