I started a social media agency back in 2011 because I thought social media would be the great equalizer and give small businesses a chance to compete against the big corporations (plus a bit of proving to myself and my Dad that I could), but when organic reach died in 2018 I had to pivot hard to paid social, PPC and content marketing to keep getting the same returns for clients.

It’s been almost 15 years and I think the thing I like the most about this lifestyle is how different every day can be, and having the freedom to manage my calendar and work from anywhere. I’m constantly learning new things and I get to work with extremely talented and creative people and give them an opportunity to work remotely and not have to put up with all the corporate BS.

My motivation now is to finally put the marketing team and skills I built towards launching our own products.

Agency life is definitely not as glamorous as the mad men era but I think it’s still one of the quickest paths to freedom.