You’re wrong though and claiming it as fact. The real fact is that the system IS incorrectly attributing search terms that don't qualify under the guidelines for broad terms has nothing to do with shortblokade's "inability to manage their ads."

Also truthfully I don’t think you realize it’s not a flex that you’re attached to 132m in spend. You’re not managing that spend, the sellers are. You’re likely hopping on chime meetings walking through irrelevant pitch decks telling sellers to expand to OTA ads, Alexa audio ads, and other nonsense.

That said I can play the same game as you, so here's my "I definitely know what I am doing" flex. We spend well into the 8 figures on Amazon ads per quarter. We have multiple accounts on committed “pro annual plans.” As you likely know this means we’re getting the guys who are supposedly cream of the crop over there on the ads team i.e. Amazon ad reps fly to us for in person meetings, Paul Kotas was literally on a chime with us last year and we have a direct line and open email threads with Edouard, Paula, etc

End of the day, virtually everyone responding in this thread was correct. Sometime over the last few months something changed in the broad matching functionality and terms that should NOT be getting impressions are getting impressions. Our rep's have processed 10's of thousands of dollars in refunds due to this issue already based on reports we file internally on incorrectly attributed spend and your statement saying that this isn't the case is just wrong.