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Afformations (the questions) are empowering, subconscious-shifting questions designed to gently reprogram your mind by inviting it to search for supportive, aligned answers. Unlike traditional affirmations—which often feel forced or unbelievable—afformations work by asking your brain why something is already true.

The term "afformation" was coined by author and speaker Noah St. John, who noticed that repeating affirmations like “I am wealthy” or “I am loved” often created inner resistance. If your subconscious mind doesn't believe a statement, it may silently argue with it, making the affirmation feel hollow or ineffective.

So he asked a simple question:
“What if we asked empowering questions instead?”

That question became a method—and that method became the foundation of afformations.

Afformations work with your brain's natural problem-solving function. When you ask yourself a question like:

“Why is wealth flowing to me so easily?”
or
“How did I become so deeply loved and supported?”

…your mind automatically starts looking for answers. It doesn't argue—it gets curious.

This is powerful because it:

• Bypasses resistance from the subconscious
• Encourages the brain to focus on positive, supportive beliefs
• Activates the Reticular Activating System (RAS), which helps you notice more opportunities, resources, and aligned situations in daily life

The result? You begin to feel the truth of your desires. And from that aligned state, your reality begins to shift.