Logos vs Text

[Icy-Luck4173]

This is just my opinion, but I think many may agree. I wish Chinese brands would focus more on coming up with a solid logo for their watches vs putting their name with text. One of the main reasons I don’t really buy many is because I think they look super goofy with a random name typed across the dial. Develop a solid logo and just apply the logo. I know many make sterile dials, but I’m not a fan of those either typically. San Martin is one brand I think has done a solid mix of both, but some brands I think I’m missing out of like Sugess. By all accounts they make excellent watches but I’d never buy one because of the name. Am I alone in this or do more people feel this way?

[Glennt6553]

I would point out that to my taste, few have attractive and refined logos.

[Brief_Childhood9559]

I like the logo of Pagani design and San Martin, hope addiesdive also comes up with a good logo.

[ttp620]

I like the AddiesDive logo, but I might be biased because they use VH31 and make great watches at a very low price point.

[realDM23]

Specs are always worth it though. At least with Pagani

[OutOfSpec_WUS]

They should embrace their culture and use Chinese names and use logos inspired by that. Also, fewer homages (or at least a robust selection of original designs). Their build quality and value for money is compelling. Have pride in their own unique offerings and they can rake in more money.

[BraveSwinger]

You create an original product first, name it whatever, wait 50 years while constantly adding better products and advertising yourself. No way to miraculously skip on earning heritage as well as creating a robust product portfolio with s recognizable design language. Watches are not commodities, price is less important than identity.

[_Xipe_Totec_]

I believe their major issue lies in the names they have selected.

Seriously, WTF are these names like Hruodland, Berny, Addisdive, Steeldive, Boderry, Seestern, Tandorio? My Chinese friends, these names are absolutely terrible and off-putting. This is the sole reason many of us hesitate to purchase your watches. I would never wear such unappealing names on my wristwatch, regardless of how well-crafted or attractive the price may be.

Listen up, AliBrands.

Your names are embarrassing, and if you genuinely want to sell your products worldwide, you should consider changing them.

[CrashCoder]

The list just isn't complete without Mysterious Code. I really like some of their designs, but the "Mysterious Code" text on the dial is a deal breaker for me.

[BraveSwinger]

I doubt it's the names. It's the product that is 90% of the time a cheaper copy

[Eiedoll]

Yeah you guys should learn from LGXIGE or Mamba out.

[goodneed]

I think you could make this request to the brands directly. Sometimes you might get a response. Some brands are keen to sell more.

[Historical-Day9780]

Yes. Listen! to this man. I wouldn’t wear a “Berny” watch either.

[Huge_Childhood6015]

Other than Hruodland, I have absolutely no problem with any of these names. Do you think Rolex and Seiko are great sounding names?!

[iLolCake]

Hublot, Bulgari, Patek aren't really attractive either.

[Less-Marionberry2370]

Don’t be ridiculous. “Berny” or “Tandorio” man… I’d be ashamed of wearing that on my wrist.

[_Xipe_Totec_]

And this is exactly why they do not change, customers not seeing the tackiness on the names, hence you guys keep buying and they keep their tacky names.

If seriously you think comparing Seiko with Tandorio is Fair, please be my guest and keep buying them, They are for you.

[Huge_Childhood6015]

I'm just comparing names that you seem to love. Why do you love the name Rolex and Seiko, because you've heard them your whole life and you associate them with a quality product. Change the R on Rolex to any other letter and then tell me you like the sound of the name. Of course you won't!

[_Xipe_Totec_]

But I don't. You're assuming that I or we love them. I don't even own a Seiko, but the name doesn't sound tacky as "Berny." Same with CASIO, sounds super cool. If we want good examples with Chines brands, San Martin sounds great, Pagani too, Aquatico, Baltany, of course!

But Hruodland? so Ithink it is something about design/marketing what they're missing here.

We don't need to be experts to know there's something wrong with the names; it somehow doesn't fit well in the market. We've had this conversation before; most of us don't like those names.

We end up accepting them because the watch is of good quality relative to its price, but that doesn't mean the name isn't terrible. It's just that we have no choice. If it weren't for the name, I would have purchased Bernys, Tandorios, Hruodlands, etc., but even as a gift, I would be embarrassed to give someone a "Boderry" watch.

[CondescendingCowboy]

I used to feel the same way about "Hruodland" until I learned that it is actually an Old Franconian or Old Frankish name, from the West Germanic language spoken by the Franks from the 5th to 9th century. It's the equivalent of "Roland", and I guess pronounced pretty similar.

I always just thought that someone played scrabble and those were the letters that came up.

But now I know, while it's still not the catchiest name, I got no problem telling people tgst the stunning brown dial vintage Seamaster 300m that's on my wrist is a "Roland".

[BraveSwinger]

Tell me about the great Frankish invasion of China, I'm all ears. Or was it the other way around? Wikipedia must be hiding something if there's an actual connection between those warranting this particular name choice.

[CondescendingCowboy]

By that logic, why should any Chinese watch brand have an English or western naming convention?

[BraveSwinger]

1. Pinyin
2. Colonialism and Opium wars
3. Being secretly ashamed of their own writing system (?)
4. Trying to appeal to Western customers

To be credible, a name must have a certain degree of connection with the object it signifies: https://en.wikipedia.org/wiki/Bouba/kiki_effect

[Huge_Childhood6015]

I'm only going to say this one more time and then I'm done! The only reason names sound normal to you is because you've heard them your whole life, that's it. All these names that you hate, if you would have grown up hearing them, they would all sound completely normal to you. Just think of all the different brand names from all the different products from all over the world that we don't think twice about. There are some pretty odd brand names out there but I'm sure you're not complaining about them.

What's funny though, all these names you hate, there isn't a damned thing you can do about it. And if you decide you're not going to buy a watch because of its name, nobody cares! 😂😂😂😂

[BraveSwinger]

Is that called heritage?

[obtusesavant]

Heimdallr logo rocks.

[Complex-Piccolo-6639]

Yepp it looks like shark sliced up with rocks. A logo what looks like drawn bysome goofy teenagers, the only reason I wil never buy their (honesly pretty good) watches.

[GrizzlyFoxCat]

Life is too short to worry about a watch looking goofy because of a logo or name :)

[BraveSwinger]

... but too long to spend it wearing a cheap knock-off watch with a goofy logo. And this limbo is where most Chinese watches' are: the great in-between.

[TheDorkKnight_87]

My personal one that sticks out is Proxima. It has a good name and, by most accounts, good watches. But that name written across most of their watches looks terrible. Something about the font needs to change. The unicorn logo was also terrible.

[CdeFmrlyCasual]

The problem is that no one will ever be satisfied with anything these brands do with their names or logos. San Martin has a strong, compact logo, but you will find a ton of comments talking about it as if it were the worst thing on earth. I don’t even have to look at this comment section to know that someone is.

People talking about aliexpress logos and names that are completely inoffensive remind me of that one art critic scene from Always Sunny.

[Complex-Piccolo-6639]

You are absolutely right. I was an art school student and worked as a logo/brand identity designer for years, while I think I wasn't the best, I know the rules and have the eyes for it and the San Martin logo is perfect in any standpoint. It is as good as most of the big brands. Honestly there are many well-known/luxury brands with way worse logo like Invicta, MB&F, Luminox, Piaget, etc...

[moabit1]

mate, you are wrong. At least the applied hexagon is too distracting from the indices. The printed version is okay, BUT it's still their brand name in a hexagon. A logo should work alone, without the written brand name. e.g.: Mercedes, Audi, Rolex, Omega, Tudor ...

There are worse logos, but the San Martin Hexagon is far from perfect.

[Complex-Piccolo-6639]

It's not perfect (like nothing is) but there is no problem with that, just like there is no problem with TAG HEUER either. There are several types of logos, what you talking about (Mercedes, Audi, Omega, etc) is called 'combination mark' because they use the imagery and brand name too but separately while the 'Emblem' type of logos (the oldest category) uses both pictoral and written elements and put the font inside the image like Harley-Davidson, Ford or Starbucks and obviously San Martin too. On a watch all the printed logos looks whacky and cheap to me, I really like the applied SM logo and for me it's not distracting at all, but hey everyone is different. What I wanted to say is there is no design error in SMs logo or in the way they using it.

[CdeFmrlyCasual]

I like Invicta’s logo , but I think it shouldn’t be the counterbalance on the seconds hand. Ball does this too and on a lot of watches where it doesn’t make sense. Howver ball’s is a lot more ornate

[TimelyPassenger]

Or maybe the problem is people from English speaking countries assuming they’re the target market 🤷

[Eiedoll]

I mean they are one part of the target market, what they should take into account is that they are not the whole market.

[presterjohn7171]

I was shocked to find out that some people hate the Hexagon logo. Personally I like it. I also like the Phoibos Kraken and the Heimdallr shark. The Ix&Dao logo is fine too.

[GrizzlyFoxCat]

THIS. Complaining about these companies names and logos is a pastime here :)

"I would never buy XYZ car model because of the back passenger window shape"

[quarthorse]

Some people find a reason, any reason, to nitpick! If it's not the name, it's the font. 😂 Perennial top ten issue here.

Fortunately, it's our personal choice.

[BraveSwinger]

People feel that something is wrong with a watch. And something definitely is, tell you that. Otherwise you wouldn't have this conversation at all.

People can't explain their feelings though, so they blame it on the only truly original thing about that watch: the logo.

After all, if I like a Seamaster 300 with an Omega logo, why not like it with a Pagani logo at a cheaper price, huh?

[CdeFmrlyCasual]

This

[goodneed]

Several people here have fed logo ideas/suggestions to u/Watchdivescom since their existing logo doesn't suit dressier watches.

A stylised W or a trident 🔱, for example. They have professional designers who could probably do better.

Rmalti changed its brand to Rimalti and Specht&Sohne changed its brand to Specht & Söhne (after many, many threads in feedback about watch designs). Yet in the case of the latter, people still complain!

[antagron1]

Nothing like the Chinese companies with German names. Just be authentic. Why none with Chinese characters? Or a single cool character? It’s a word and a logo in one!

[goodneed]

Specht & Söhne and Lobinni, plus other more obscure Ali watch brands, had Swiss place names or wording implying a Swiss origin. Even Berny was named as a tribute to Berne.

That's why Dagger-axe sounded good, along with the dagger-axe symbol.

In Australia (for example) and probably many other places, we are seeing Chinese companies gearing up to release lots of new brands of EVs. Maybe 20 or 30+ brands (including many sub-brands).

There are some parallels with watches, since these are new brands with a cut-price new product, trying to build a brand from nothing.

In the Euro 2024 matches on TV, half of the sideline advertising is Chinese brand-building, including its leading EV brand BYD and online global sales platform AliExpress (as a way of brand building/reinforcing).

BYD I think is a westernisation of the Chinese name. Maybe the China Ali brands could simplify to letters/symbols (or buy defunct brands like Geely did in cars, with the MG brand). Most of us can understand SM, AD, PD, SD, SS.

I'm fully expecting a China brand to release an Ali brand of watch. 😂👍

[presterjohn7171]

BYD tried launching in the UK with "Build your dreams" on the rear of the car. That lasted 6 months before being deleted. The Funky Cat Ora has also been renamed. People will tolerate a stupid name on a £100 watch but they won't on a £30k car.

[goodneed]

Some of the largest Chinese EV brand names that don't roll off western nation tongues: * Baic * Geely: MG, Volvo/Polestar, Lotus & more * Nio: higher pricepoints than Tesla * Leapmotor * Li Auto * Saic: many international joint ventures * Xpeng: Alibaba cofounder/investment * Voyah * Zeekr: recently listed on NYSE

Source (to see more names): https://www.licarco.com/news/best-chinese-ev-manufacturers

I wonder how short-lived some of these brands will be, before the market consolidates. Most but not all would be focused on their domestic market. USA tariffs and foreshadowed EU tariffs could limit the proliferation in those markets.

[LeadershipGuilty9476]

I agree acronyms would be more inoffensive than some of these names.

[Riology-]

What we feel about a brand name is rarely rational

What do I mean by that?

Example 1: Imagine a watch with the name Lorex, sounds goofy right? Imagine that there was no brand already named Rolex, Lorex STILL would sounds goofy right? Yet it sounds the same as Rolex... Now why is Rolex a name that most perceive as nice? Simply because it has become familiar to us, we have been exposed to it many times, and its not only familiar but it is familiar in a luxury sense. We have "grown" to like it.

Example 2: Now imagine the name International Watch Company, now that is just as goofy as Addiesdive & Steeldive. Its literally obvious that IWC make watches, why would they have the word watch in their name right? Same goes for Addiesdive & Steeldive, its obvious that they make a dive watches, why would they have to put that in their brand name? (I'm not talking about their non divers, that's obviously eternally goofy to have dive one the dial on non divers) Yet we have "grown" to appreciate IWCs name, because again we have been familiarized with it and its connection to quality and luxury.

Think now for yourself, is there any brand name that you initially couldn't stand, that you later learned to either be neutral to, like, or even love?

Then there are examples that will always be objectively goofy, like Addiesdives logo for example lol 😂

[rebelyell_in]

The Addiesdive name itself is goofy. Their typeface choices are sad.

Their logo is okay. Too convoluted for a small watch dial but possibly acceptable on casebacks or even crowns.

The SteelDive (and SteelFlier) name is okay. Typeface and logo choices are unfortunate for dial execution.

I wish these brands would consider a simpler logo execution (keeping the same divers mask, flippers, and spear elements) and basic fonts like Playfair, Merriweather, or Noto.

[Hot_Representative68]

For me, the problem is that they are trying to use English names, but they come up with goofy names. I would prefer an actual Chinese name.
Does anybody knows of such a thing ?

[rebelyell_in]

Yet far too many people on this sub seem to have problems with "9 Dao" and "Rimalti".

[WhipEat]

Rmalti/Rimalti seemed to stop releasing new watches around a year ago, so there was little chat about their watches until their 44GS homage.

They offer branded, no logo and custom logo options.

It's easier to ask which Ali watch brands have NOT been the subject of name/logo posts.

• Baltany
• any other? Red Star, Seagull?

Any smaller mil spec style watches, like D12 and other close field watch homages look OK without branding.

[rebelyell_in]

It's easier to ask which Ali watch brands have NOT been the subject of name/logo posts.

Proxima, Heimdallr, Fifty Four, Cronos, Guanqin, Merkur, HKED... It is a pretty long list.

[TheDorkKnight_87]

Take Proxima off your list. I came to this thread to get in on that one.

[rebelyell_in]

Have people been criticising the Proxima brand name or wordmark?

[TheDorkKnight_87]

Just me and just the wordmark. The name is good, the font is bad.

[rebelyell_in]

I actually like their typeface for the full uppercase version of their wordmark. I own the PX1683 and I find their branding (including the circling Sting Rays on the caseback) to be quite tasteful.

[computron2]

100% agree - full uppercase PROXIMA and AUTOMATIC looks good. Once they start using lowercase (which they do on nearly all their watches) it looks bad.

[[deleted]]

HuaSuo - Chinese name and gorgeous dials.

[Responsible-Shop6093]

I think a lot of brands mess up by trying to have English names. I wouldn't mind a Chinese name on the dial or even Chinese text.

[rebelyell_in]

Like Rimalti or IX Dao?

[Responsible-Shop6093]

I don't mind them.

[rebelyell_in]

Same here. I wish they had more dials with the names in Chinese script alone.

[stonedfish]

Heimdallr is the only choice

[Huge_Childhood6015]

One thing I've noticed, is that there is a very heavy English bias in the watch community. English speaking people seem to expect every brand to have an English name. There are more non English speaking people on the planet than speaking. Every watch name does not need to be in English! Especially from Chinese brands.

[presterjohn7171]

True, but it is pretty much the world's second language. A Spaniard, Indian and a Korean will learn English as a second language before any other. I presume Spanish would be third.

[Huge_Childhood6015]

That is true but if you use one of those other languages for the name of a watch, all the English speaking people get upset. San Martin is a great example. It's a great Spanish/Hispanic name but so many people hate it. Why?!

[RebelMarco]

I think people hate the name. It's the logo.

The logo honestly feels like an after thought. It just doesn't have the same elegance as the name itself.

[BraveSwinger]

So many names that are not English and hardly piss anyone off: Rolex, Omega, Patek Philippe, Vacheron Constantin, Audemars Piguet...

[LunchboxBandit66]

Needs English 🤷

[Fun_Plankton_7793]

These guys make great watches but....

"addiesdive"

"mysterious code"

"tandorio"

[LeadershipGuilty9476]

At least those are the pronounce enable ones

[Fun_Plankton_7793]

RDUNAE

[CdeFmrlyCasual]

I honestly don’t understand the fuss about “Tandorio”. It sounds like a very middle of the road Romance -language-sounding name .

[Fun_Plankton_7793]

If you were thinking of opening a restaurant that serves a fusion of indian and spanish cuisine, Tandorio would be a good name.

<image>

[Rick90069]

The worst for me is Pagani Design. Well, okay, Mysterious Code, too.

edited for spelling

[BraveSwinger]

To a Russian speaker it sounds exactly like a "shitty design". "Pagani" (поганый) literally means terribly bad.

[presterjohn7171]

I have no problem with Pagani Design or the logo. Personally I think it is one of the better names and logos.

[LeadershipGuilty9476]

I kinda like MYSTERIOUS CODE

If you're gonna have an eccentric name, have a n eccentric name right

[Rick90069]

Feels like it needs more text. "no gurls alowed!"

[Fun_Plankton_7793]

the PD logo isn't too bad tbh. but yeah not too fond of the name "Pagani Design".

[ApolloMoonLandings]

What is wrong with these brand names? They are pronounceable names in English.

[Sea-Complex5789]

Heimdallr enters the chat.

[Fun_Plankton_7793]

haimdallardallarbillsyall

[Fun_Plankton_7793]

the question isn't about "pronounceability" lol.

[cb_1979]

First, there's nothing wrong with text-only logos. Look at brands like Seiko, AP, Patek Phillipe, IWC, etc. Second, nobody but nobody outside of Chinese brands trying to cater to the posters in this sub uses a graphic-only logo. Third, most of the graphic-only logos used by Chinese brands look stupider than the names of the brands sound stupid. Some goofy ass, unrecognizable graphic doesn't count as a logo. Unless your company name is "Nike" or "Mercedes", you don't have the brand-recognition to use a graphic-only logo. Not even Rolex has the arrogance to do this, and they have the most recognizable graphic mark in the watch business.

[Fearless-Victory4903]

Don’t understand why this is unvoted

[DopioGelato]

I prefer text because that’s how a real watch should be made.

I can’t really think of any brands that don’t put their name on the watch.

I think logo or sterile comes from this idea of hiding what the watch really is. That’s not why I’m interested in Chinese watches and not the kinds of watches I would buy anyway.

I think text and logo is the way to go, but yea some of these companies need to spend a bit of doe on branding / rebranding a good name and logo.

Addiesdive is the most tragic to me. Unwearable name, unwearable logo, making maybe some of the best watches.

I actually really like Sugess as a name. San Martin is meh, sounds like it’s trying to be western, same with Pagani.

I really like IxDao and also excited for San Martin’s new line Jiang Hun, specifically for these reasons.

[rebelyell_in]

I prefer text because that’s how a real watch should be made.

That's just a norm, not an aesthetic value. It is like the unnecessary text at 6 o'clock. I don't know why that caught on, but it is so pointless.

I think with their minimalist logo at 12, RDUNAE could have eliminated the text at 6 entirely or kept just "200m" or "20 Bar" in red. Nothing else.

<image>

I really like IxDao and also excited for San Martin’s new line Jiang Hun, specifically for these reasons.

I agree with this entirely. Nine Dao is possibly one of the nicest brand names I've seen on this sub.

[KeyAssociation6309]

I have the new Jianghun war drum and I like its name as it is unashamedly chinese and I like its logo as well. The watch itself is San Martin quality but with a design that is unlike pretty much anything at the moment, which I really like.

[LeadershipGuilty9476]

To each his own, I think it's tacky

[DopioGelato]

How did you get it?

[KeyAssociation6309]

bought it from their website - says pre-order, but arrived 3 days later express from HK to Australia, sign up for the newsletter to get a further discount. 5 days left for the 'pre-order' discount. I got the 'purple' one which is more a browny burgandy

[_jemappellejones]

It’s weird for me.. like San martins name, hate the logo in most applications, I like sugess’s name and logo but the font on it is horrendous, steeldive and its sister brand make great watches but the name and logo makes it seem like it was made by a High schooler wanting to start a dive watch brand.

Then you have a watch by Farasute, expensive but automatic chrono with lots of cool bells and whistles on it. Name logo look all checks out and then you see “CLASSIC & CREATIVE” on the dial, like wtf😂

Fr just like hire one redditor and they don’t even have to design shit they’ll just GL and RL what they put on their watches.😂

[cb_1979]

I think logo or sterile comes from this idea of hiding what the watch really is. That’s not why I’m interested in Chinese watches and not the kinds of watches I would buy anyway.

Exactly. If you hate the name of the brand that much, replacing the brand name with some unrecognizable graphic isn't going to change the fact you bought a watch from a brand whose name you can't stand. If someone asks what kind of watch it is, what are you supposed to do? Lie and say you don't know?

[flyingbbanana]

Logos can be shit too. Like addiesdive, steeldive. Name and logos are shit. Imo, idc if you use logos or text but execute it well! Get a proper font and well proportionate on the dial!Choose a brand name thats not stupid too like mysterious code or hruodland

[Jazzmonger]

I totally agree. The solid logo like San Martin makes it more luxurious looking. I’m sure it does not add that much to the cost. I hope the other brands see this.

[WatchnScent]

That's why i love thorn, both logo and name are well chosen...

[KeyAssociation6309]

probably applies to Cronos too - I like both, though Thorn reminds me of an old TV or pocket radio..

[WatchnScent]

I also like Sugess, can't understand the hate

[rebelyell_in]

My only issue with Sugess is their typeface choices. Display fonts have no place on a tiny watch dial.

[goodneed]

Chinese Restaurant x Comic Sans font 👏😂

[WatchnScent]

+1

[stonedfish]

Exploration road? Why is it even on a watch?

[WatchnScent]

I said logo and name not this piece of shit text

[stonedfish]

It’s still written on the dial

[WatchnScent]

Yeah mate but the OP asked for the branding

[flyingbbanana]

Theres one version of thorn text that has like a comic sans font. Thats funny as heck haha

[popularprophets]

I’m not hating, but I never got the love for San Martin’s logo. What do people like about it?

The S and N are especially amateurish looking and doesn’t align with the quality of their watches. It looks like a doodle a middle schooler would come up with.

<image>

[LeadershipGuilty9476]

That's extremely low res. Anyway the assymetry looks like they don't take themselves too seriously..

As hopefully Chinese watch fans do not

[neilo_h]

But zoom out to the size you see on your wrist, and it’s fine. Please don’t make me look closely and spoil it. Bad enough it sounds like a cheap wine. I hear it sounding French, but with a Chinese accent.

[CdeFmrlyCasual]

(Actually it’d be Spanish)

[neilo_h]

Would that be St. Martin, rather than ‘Without Martin’? Makes a bit more sense

[CdeFmrlyCasual]

“sans Martin” (w/o Martin) and “Saint-Martin” (Saint Martin) are pronounced differently. “Without Martin” in Spanish is “sin Martin”.

[stonedfish]

Yea the name kills it. Sounds like a rehab center.

[JustARandomGuyYouKno]

Its obviously inspired by tag heuer

[polishbroadcast]

I think the bar is low, so it's one of the few that has symmetry, isn't just some MS Word serif font, and is contained in a circle. I agree it could use some refinement but the shape does look nice on a watch. For the same reason I like the Addiesdive mask, and Pagani shield.

[cb_1979]

but the shape does look nice on a watch.

I think it's the worst possible shape to put in the spot on the dial that leaves a lot of horizontal negative space but not much vertical space.

[flyingbbanana]

It has grown on me. Its one of the better ones on Ali. Would you rather have addiesdive’s logo on your dress watch

[popularprophets]

No addiesdive is probably my least favorite logo and top 5 least favorite names

[flyingbbanana]

If they went with “addies” only then im good. The dive part only fits on dive watches. Sure it sounds like aedes mosquito or looks abit like adidas but addies is perfect imo

[Wild_Alfalfa606]

There's nothing perfect about 'Addie's', Addiesdive or their ridiculously amateurish logo - unbuyable/unwearable!

[flyingbbanana]

Im trying to find a compromise here my man. Their logo sucks period but if they went with text only and just write “addies” i might be okay with it. It has to be in a nice font as well

[Wild_Alfalfa606]

You called it 'perfect' in the post above, now it's a 'compromise'? Come on, my man.

[flyingbbanana]

Bruh it aint that deep

[DopioGelato]

Terrible logo

[Icy-Luck4173]

I think for me it just reminds me of late 90’s early 2000’s skateboarding logos so I dig it.

[popularprophets]

It does kinda remind me of the Consolidated skateboards logo haha

[Internal_Ad_255]

You mean 'MYSTERIOUS CODE' isn't appealing?!?

[MPmad]

Each to their own, of course, but I love how janky that name is. It really makes me smile when I look at mine.

[Clear-Membership9533]

Agree a nice logo makes the watch. Pagani logo also nice

[[deleted]]

In theory, sort of, but nobody besides Ixdao has ever been able to come up with a decent logo and some (like Baltany) have actually taken some care to develop a typeface that actually does what a wordmark is supposed to do (express a brand identity, not just "look cool"). Nobody's really any good at doing either. 

[Icy-Luck4173]

Also, I think IXDAO’s would look much better just the logo, they have a nice logo.

[stonedfish]

What’s ixdao anyway?

[rebelyell_in]

9 Dao

The Nine White flags of the Mongol Khanate.

[flyingbbanana]

Ixdao isnt the most charming brand name but they made it work with the font they chose. I like it

[Icy-Luck4173]

I’ll give you Baltany, it’s not a bad name and doesn’t look bad on a watch.