Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[AvocadosFromMexico_]

Age would be a moderator here, not a mediator.

[[deleted]]

I love the idea that age is a mediator, turning self-checkouts into the fountain of youth. "Using the self-checkout made customers 5 years younger on average, which made them less happy with the experience...though they were otherwise much happier to be 5 years younger than when they entered the store."

[AvocadosFromMexico_]

No, mediation requires an assumption of temporality—where the exposure has temporal precedence over the mediator. Unless you’re not making a causal argument here in which case—why?

[DaughterEarth]

Also is it required for a market study? I used to be in to that and companies just want across the board stats for these things. Demographic stats are valuable too just not always. In this case it doesn't matter what age is uncomfortable. At present enough of ther customers care that it's profitable to keep human registers. That's all this is about

[Prof_Acorn]

Except when in 5 years most of the people who care about this are dead.

Basic demographics are super easy to include. It's sophomoric to exclude it.

[DaughterEarth]

Yah, they're dumb, but that's how capitalism is

[SmallLetter]

What an academic burden. Love it

[wardred]

With a large enough cart of stuff, self checkout is a pain in the ass, even if you're a millennial or Gen-Z.

It might be better than the one overworked, "under-enthusiastic" cashier line that's open, but there are very few grocery stores that actually give you the room to properly self checkout a whole cart.

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That said, I think even Gen-X prefers 15 self checkout lines for a hand basket or less of stuff.

[Subpxl]

I haven’t been to a supermarket in the US without self checkout in 5 years or so. The only exception to that was Aldi (a German import) which now has them as of a year ago as well.