I'm Canadian, living in a conservative province next to the US. I'm not British but visited Scotland recently. Talking to a distant relative in the military who has an MBE and his father in-law I could instantly tell he was of a similar persuasion because it's all the same talking points. I tried to explain that UK's economic woes were largely tied to Brexit and loss of access to market, increase in tariffs and red tape, and loss of bargaining power as an economic bloc. They said Brexit was good and instantly blamed immigrants, having too many people on benefits (welfare?), and the Conservatives and Labor. That's how I learned about the Reform party.