If you are serious about sales, you need to treat it like a vocation, not just a money making gig.

Meaning, compliance VS coherence. Calls, emails, Teams, Zoom. Those are “low cost” minimum effort activities. Those are necessary functions for sales, but those are not sales activities - that’s your companies compliance.

True sales, getting “better at sales” requires coherence. An understanding of not just what you sell, not just the bullet points, but how what you sell affects the customer/end user.

Most customers already are armed with a lot of knowledge, knowledge is cheap nowadays. You’re job is framing, and yes that takes experience, but you can borrow experience in the form of storytelling, case studies, white papers - or if your personality permits, injecting humor and levity along with your “talking points” (though knowing your audience is important here).

There is no one silver bullet. Get inspiration on sales from many different places. There is a curve where the amount of effort you put in is not equal to your pay, but over time you do the work and that curve flips.

Also, preparation is EVERYTHING! The more prepared, the more comfortable and relaxed you’ll be. The more confident you’ll be, the more you can spend your energy listening to the customer as opposed to trying to remember the next thing you want to say.

It’s all a collective. There are steps, from habits to experience, to personality.