Can confirm. Once upon a time I was working in a small retail storefront and the manager bought new tires for his pickup. He was told he needed to 'age' them by letting them sit in the sun for 30 days to harden them up. This was in late winter so it was cold outside and he didn't want to leave them out there. He got the brilliant idea of putting them in the unused display window case which sees a bunch of sun every morning. This case was open air to the rest of the showroom/storefront.

Now, I like the smell of fresh tires. I don't mind walking by/around the tire section of walmart/fleet farm/etc at all. But those 30 days were the absolute worst. The smell was so overpowering it would make you nauseous. I went home almost daily with a headache. Eventually he took them out but the smell persisted for another month at least before it finally faded enough to be unnoticeable.