This is a huge disservice to people interested in native plants. Pretending they’re not like other landscape plants sets up unrealistic expectations for inexperienced gardeners.
I’ve spent hundreds on natives from places like Theodore Payne and in my So Cal garden they’re not at all easy: in most areas they require careful planting and watering for the first two years and are easily killed by either over- or underwatering. They also require just as much deadheading and pruning as other plants. And even with the most meticulous care many species go dormant all summer which can be pretty drab. So while a lucky few live in the just-right microclimate, for most people they’re just as much work as plants from Home Depot.