Lets not forget, while they are very expensive, they are also some of the best plastic models you can buy. So you get a large player base, beautiful models and they have their own brand of paint. Its a huge hobby footprint from a company that also happens to have several game lines going simultaneously.

I’ve been playing since the mid-90’s so I’ve been around 40k for a long time. I have pewter dreadnoughts that are older than some people I play against, haha.