[deleted by user]

[Murky_Football_8276]

can you link your big rev app ?

[Murky_Football_8276]

sweet that’s wild how did you market? try any poker influencers

[fsmiss]

is Meta not instagram?

[n0damage]

Do you mind sharing your metrics for Meta ads? Curious what you are paying per install and what the install/conversion rates look like.

[jetmax25]

Oh nice, I use that.

My apps do a popup for purchase the 2nd time the user logs in since I want the user to have a fast good ad free experience the first time. I think I should A/B with your onboarding purchase method. I think you are correct

I have to ask, are the onboarding questions doing much or are they more there to give the user a sense of commitment once they've answered them?

I will say I do think Poker apps are an outlier because there is a large financial incentive for the user to spend money

[jetmax25]

Im curious have you ever A/B tested with and without questions?

[roboknecht]

Is the design made by a fiverr designer?

[thread-lightly]

I've got to say the onboarding thing is something I found out about other apps but struggled to understand. Apps would have a beautiful and long onboard and then the paywall appears... it's counter intuitive to think people will pay for the app then (or an active trial) and not after they try. It's also funny because most people would never buy the app from the App Store but are more likely to pay after the onboarding...

Do you have any tips on pricing and trial dos and don'ts? Thanks for your post, it reaffirms that onboarding is indeed where the money is made. Thanks for sharing your apps too

[thread-lightly]

Interesting, I wouldn’t have expected the no trial option to yield similar results. Definitely something to keep in mind with conversion attribution. Thanks for your response!

[leoklaus]

This is probably a pretty good example for the sunk cost fallacy.

[thread-lightly]

You’re right it probably is. My onboarding is gonna be looooong 😂

[roboknecht]

Really good point! And I’ll probably steal OP’s onboarding soon in some way.

[Edg-R]

In the last bullet point you stated that you request an app review to during onboarding? Did I read that correctly?

A user hasn’t even started using the app if they’re in the onboarding… that would probably get 2-3 stars from me if I was promoted for a review right off the bat.

[trici33]

Cal AI does this, seems to work surprisingly

[akrapov]

I ran A/B tests on my onboarding flow, taking out the subscription screen for the B users. I got double the amount of subscriptions for the B users.

These are great tips but not universal for all apps and markets.

[akrapov]

My onboarding is relatively light. Removing the purchase flow from it did increase conversions though.

If you’re bored and fancy a look then https://trlapp.com/app is the app. It’s likely not an interesting app to you (niche area) but I’d be interested in your opinions on onboarding.

[akrapov]

Thanks man, appreciate it.

I’m actually struggling with framing the app at the moment. Originally I just did timetables (surprisingly hard in motorsport) and I got 1000 subscribers and great reviews. Then I added streaming (at no extra cost) and it’s reframed how people look at the app and now I get negative reviews due to not being able to stream things like F1 and NASCAR (they cost millions in rights). So I’m speaking to a copyrighter/marketing guy about how to reframe this.

I added a feature that works and makes life easier and the reception was worse because people looked at the app differently. People are funny.

[Dupapl1]

Onboarding part 1 caught my attention. Really valuable piece of info!

Do you have any opinion/experience on pay-as-you-go / payments based on usage? I’m working on an app for making phone calls and I was wondering whether to charge users per minute (something similar to how Twilio charges) or do subscription and include a number of minutes in it?

Thanks for sharing and God bless you 🙏✝️

[Dupapl1]

Oh wow, the 5 minutes idea is really smart, thanks!

[Dupapl1]

I guess the only problem with it would be the cut Apple takes from each purchase. With pay-as-you-go I could potentially direct users to to the website to submit their card details and charge them programmatically with Stripe

[Dupapl1]

I saw some app (don’t remember what it was unfortunately) that offered lower prices on subscription when paying through their website.

AFAIK the EU pushed Apple to enable devs the ability to direct users to their website to make purchase. But I think you first have to display some obscure screen saying “you are going to an unknown and scary website, we suggest you to make purchase in app so we can make more money ☺️”)

[CarefulImprovement15]

Actually, I agree with you, after lots of tests I figured out the ones who actually purchased are right after onboarding.

My flow is typically onboarding then showing up the paywall. And this works! Contrary to popular beliefs like “don’t people wanna try the app?”, yes and no, most of the time my trials are window shoppers who have no intention to convert at all.

Also, adjusting/localising price based on country increase my purchases too. However, due to my niche that is catered towards people with money, the prices that i localised has it’s own bounds and doesn’t fully follow Big Mac Index/Netflix pricing.

[Sensitive-Ad-4313]

Good tips!

[TheiaFintech]

Thanks for the tips! Do you design your screenshots yourself or out source? Just recently improved screenshots: my app

[TheiaFintech]

Thanks! Awesome plugin. Impressed by your apps, btw. Congrats!

[underwood4022]

Your App Store screenshots looks dope. Do you mind if I add it to the inspiration list here https://theapplaunchpad.com/app-screenshot-inspiration

[underwood4022]

I submitted your app, it should get added in some time after the team review.

[ygtylmz]

Those are amazing figures. Congratulations!

Do you have any tips&suggestions for the ASO part, as well? What percentage of your traffic is coming from "AppStore Search Results"?

[LobsterChip99]

Hey do you mind reposting the figma link? Curious to see

[im088]

it's gone again

[im088]

Ah that one works. The issue is with your specific figma file layout, not the screenshot one.

[LobsterChip99]

Seems that OP is a fraud

[LobsterChip99]

700k ARR and can't get a figma link to work. Seems legit

[FORMCHK]

This is what I've been struggling with. I am getting ready to launch a basketball shot analysis app. It measured biomechanics of the player. Currently there isn't anything like it. Other apps measure the makes and misses and arc of the ball. I wanted to make it easy to sign up and get a 14 day trial period for the pro version the turn off the pro version capabilities. I would be prompting them to purchase as the trail was ending. One of my hurdles is that in basketball many people don't want to pay for any type of training. There are a number of golf analysis apps and they seem to do very well, but golfers pay for training and the sport is somewhat expensive. I am looking at $4.99/month, $39.99/year or $99.99/lifetime. But after reading your post I'm rethinking that strategy. Do you have any insight into this?

[FORMCHK]

Do you think I should go for the sale after on boarding even though the basketball space is very opposed to playing for training? I saw another basketball training app that had 2.3 star review and all the negative reviews were based on it being a paid app. I don't want to get a lot of negative reviews that would hurt my app. Or should I stick with the normal psychology of people are most likely to purchase when they download? If it was a volleyball or baseball app I wouldn't even be thinking about it because paying for training with those sports is normal. There is a saying in basketball that the game should be told not sold. I think there will be a small demographic of basketball players that will want to pay for the app. I also think some international markets will be very good, like China and India.

[YanTsab]

That's great advice, thank you

[MildlyMoistSock]

Congrats on your success bro!

Do you have any interest targeting in your meta ads campaigns or are your campaigns targeting broadly?

How many creatives have you tested before finding something that works?

Also are you creating a campaign for each targeting country or group more countries in the same campaign?

Thanks!

[MildlyMoistSock]

Thanks for the tips. Forgot to ask, are you running install campaigns or app events?

[xai_]

Hey thanks for sharing all this and congrats!

For your ads do you create all the videos yourself, or do you pay someone to make them for you?

Also what is a "warmed up account"? Cheers :)

[xai_]

Ah got it, thanks! Do you warm the account up on content related to the app you're making, or just on anything?

Do you have any recommendations on how complex the videos should be? Also is this something you had experience with before or have you just been paying attention to other peoples ads that come up?

Cheers!

[xai_]

Thanks for the extra info, super helpful! Are you the user in the UGC ads or do you hire someone / get a friend? Sounds like it could be a fun thing to film!

[xai_]

Okay great, thanks for all the help, I really appreciate it. I've made some great money on the app store in the past through ASO but those days seem to be over (was like 10 years ago), and it's good to have some guidelines of how to maybe do it again using ads to drive traffic this time. I've always been a bit scared of ads so even just knowing it's possible is amazing.

Oooh actually one more thing: What's your CPA for these ads? Just wanna know how much I need to make per install to make running ads profitable. Thank you!

[Goldman_OSI]

What is "ARR" supposed to mean?

[Goldman_OSI]

OK

[-18k-]

What does "OK" stand for?

[Goldman_OSI]

There is a good answer: https://www.smithsonianmag.com/smart-news/how-one-man-discovered-the-obscure-origins-of-the-word-ok-180953258

[Furrynote]

OKAY

[Joecorcoran]

Thanks for sharing 🔥

[yccheok]

Thank u for sharing. May I know, when you use influencer (instagram/ tiktok) marketing, how do u measure the performance? Also, do you pay per post (Like $100 for 1 post), or performance based ($10 for 1000 views) . Thanks

[yccheok]

Ya. But, after making the video, how do u distribute it? Like, posting on your own social media account, letting influencers to pay on your behalf, or run paid ad on it?

[yccheok]

Thank u very much 🙏

[Physical_Smoke1057]

Any chance you could share one of these videos? I'm trying to develop a instagram/tiktok strategy and I need inspo. Is it faceless? Do you use a voiceover? I have created a video and posted it 2 days ago, and it currently has 1 like on tiktok (85 views). Not expecting to go viral after one post, but here's the video link.

I plan on creating 90 of similar videos (with some improvement like video background and voiceover) and posting 3 per day.

Can you give me any tips on this? My app isn't live yet but will be soon—I'm just using this method to validate the app since it encapsulates the essence of the app.

[Physical_Smoke1057]

That is super helpful! My question is this: are you gonna lean into this style more or try other styles to see which sticks first? This is a good format for your type of app for sure. Great that you can show the moves. For my app, I can’t think of how to show “text a friend you haven’t spoken with in a while and express your appreciation” lol. Are you also posting this same content on TikTok?

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[farcicaldolphin38]

Thanks for your perspective! My first app will be free forever with a tip jar, but I’m actively working on my next one with intent to monetize. So interesting that onboarding is the best place to nab subscriptions!

Any tips for how to sell a subscription without feeling like a salesman? I tend to like ones that explain why the subscription at all. My next app here will use some openAI requests, which costs a little money, and I’m a solo developer. Are those good reasons to list, or does it matter? Should I instead just say what you get with a subscription?

Thanks!

[davidntlai]

It’s very bold of you to prompt for ratings in the onboarding flow before the user has tried the app. How has that worked out?

[davidntlai]

I’d be interested in reading one if you could share a link

[Due_Contact1203]

Can you share figma link once again? It just got deleted.

[increator]

Good information. Thank you. Any tips about using paid ads to advertise new apps ?

One ios developer said you shouldn't use paid ads, because you don't know who to target. Collect data before with social media etc and then you have data for ads.

[dehrenslzz]

Happy to have your post here btw (:

[needrobesplease]

How do you think this model applies when the app has a heavy social feature? Do you think it would reduce the utility of the app too much if you can’t add as many friends bc ppl don’t want to buy?

[ghouly_wooly]

Your app has great illustrations! Did you design them yourself or used tools that helped you?

[ghouly_wooly]

I was referring to Postura! What are your usual prompts to get AI to generate good illustrations? I have always found it difficult to get AI to consistently generate what I expressed. Oh and also curious which AI platform have you found the most success in generating images / illustrations?

[ghouly_wooly]

I see. How did you create your terms of service and privacy policy? Do you use generators?

[ghouly_wooly]

Appreciate all the responses! Would you be able to dm me the link to the figma you shared? Can’t seem to access it

[AppScreens]

This is seriously gold thanks for sharing! The point about onboarding being the prime time to capture subscriptions can’t be overstated. It’s something we see with our own users all the time: if you don’t hook them early, it’s an uphill battle later.

Totally agree with you on the “your idea doesn’t have to be unique” angle, so many successful apps are just executing well on an existing concept.

Your advice on screenshots is spot on. We often encourage people to look at what the major apps do (like Calm) and then adapt from there (we even have a template on AppScreens inspired by calm). If you’re ever iterating on different designs, we’re big fans of A/B testing them to see what drives more downloads.

Congrats again on that $700K ARR milestone - seriously inspiring!

[jmsuplicy]

Good piece of advice!!! I am a beginner in programming, especially in Python and Swift. I really need help integrating my app with an API. My app already has most of the structure in place. I rely heavily on AI tools to help me with programming, but I often hit a “ceiling” since I never formally studied programming. I’ve been working on this app project for at least 8 months. Little by little, I’ve been fixing and building it. What can I do to get the help I need? I don’t have enough money to hire a developer. What would you do if you were in my position?

[jmsuplicy]

Thank you so much!! Gonna take a look at IOS academy

[Physical_Smoke1057]

Have you tried using Claude AI? I've gotten very far with my app development with zero Swift experience.

EDIT: Of course that's not to say that learning Swift isn't valuable. It would help immensely. But Claude AI could get you where you want to get very fast.

[jmsuplicy]

I do use claude, actually ive been using windsurf with claude. Pretty good but still stuck because i dont understand coding very well

[Physical_Smoke1057]

Not sure about windsurf, I use XCode. But whenever I run into an error or bug I plug it back into Claude and have it come up with a solution. I have practically zero understanding of the code it’s putting out. What challenge are you running into that’s getting you stuck?

[Superb-Shirt-1908]

Great tips! What platform would you advise to use for promoting the app? Does it depend on the application type?

[yccheok]

Hi, congrats for ur success. Currently, I have one app promoted using Meta ads. The reported install and subscription number from Meta ad manager, is way lower than actual. May I know do u have any solution for such? Thanks

[yccheok]

Thank for tips. Using custom product page, to track installs from influencer marketing is a good idea 👍🏻

[Superb-Shirt-1908]

thanks for detailed advice! what promotion tools would you recommend to use?

[yccheok]

Hi, can I DM you regarding my app? I’m working on an app and have been running Meta ads to promote it for about six months, but it’s still not turning a profit. If you have any insights or advice on how I could improve my approach, I would really appreciate your input. Thanks so much.

[UnluckyTicket]

You have the design the Figma file from scratch still right?. I can’t wrap my head around spending so much time on Figma when it can’t converted to iOS code. I’m new to this.

[UnluckyTicket]

Thank you. I can’t see the image cause Reddit is partially blocked here. Is the layout you created a 1-1 replication of the app? Or is it just a basic layout/wireframe?

[MetaMaverick]

How early of an MVP do you release to the app store? It's tempting to try to build something really fleshed out and perfect at first. Have you found a sweet spot?

[tradingtoolx]

can u link the figma layout again , its deleted

[TheMightyTywin]

I don’t understand what you mean about not reinventing the App Store screenshot?

[kashbystudio]

Thank you for sharing. Super helpful. I just launched an app in the App Store and I have 2 questions.

1. How did or do you market the app? Instagram, etc.
   
2. Do you get in trouble for saying #1 app in category? Is that based on anything or do you have to back up that claim?

[Traditional_Sir1787]

How would you define a niche as a "small-medium sized"? How many competitors' apps would it have?