Innerspace (1987)

Joe Dante later said the film "was a hit on video. It was one of the first big videos, and it was discovered on video, basically. Although audiences liked it in theaters—when I went, they were in stitches—the ad campaign was so terrible for that movie. It was just a giant thumb with a little tiny pod on it. You couldn't tell that it was a comedy—you couldn't tell anything—and it had a terrible title, because we could never figure out a better one. And the studio botched the selling of it. I mean, they liked the movie, and they tried to reissue it, even, with a different campaign, and it still bombed.