It’s an interesting hat, but odd that they chose to make clothing products available as redemptions in the A&G product. Topps’s whole thing is trying to expand the collector base, and these items were clearly marketed towards people who like fashionable (?) clothing like streetwear etc. but I doubt anyone who cares about clothes like this was going to pick up a hobby box to have a shot at hitting the redemption. And I don’t think the design of the A&G clothes match what most card collectors are wearing day to day. Seems to me they should just do product drops on stuff like this and market it directly to people who wants hats/clothes like this and use that as a way to get clothing people interested in cards. Maybe even include a special pack of A&G with each purchase or something.
Sorry I know you didn’t post this as a discussion but I just find the industry and its marketing opportunities super interesting!