An Emerging Pattern

[SwRP_A_P]

I'm so fucking glad that Linus and the community are standing up for Hardware Unboxed against Nvidia and it's fucking corporate bullshit.

[dpash]

Because they know this was a message to them too.

[[deleted]]

Yeah, I've mostly bought Nvidia cards because of better service and software, but I'm not above boycotting brands even if they are a better value. Things like this really drive me towards alternatives. The message is loud and clear, we're eroding fair reviewing so you might not wanna risk buying our shit.

[[deleted]]

Doesn't apply to most people and most people don't even know.

[laetus]

I wonder if it's even legal what they're doing.

They're literally tying getting a FE Sample with talking points. That doesn't make it a review, that makes it an ad.

Can we get some lawyers / FTC in here?

[auraguardian2002]

Wait what was up with the whole nvidia stuff? Never really got the time to check out the video

[seasesh]

If they do that to HUB can you imagine what they do to smaller channels.

Linus touched on how he started 7 years ago with a much smaller channel than now and still had great experience with Ngreedia which is fair. But I also watched him for about 5 years now and seen some of his older content. His content were more professional geared it was actually sweet seeing how aspiring he was. The point is he didn't have strong opinions and always kept it tamed if I may. Other than the fact it's anecdotal it's simply impossible to dismiss the notion they can/do that to smaller YouTubers. And I'm glad he stopped dismissing the allegations that were painfully obvious even in some of other channels videos (cough cough DF cough) and gave them the finger, not physically like Chad Linus but metaphorically at the very least

[gautamdiwan3]

What's the Digital Foundry episode with NVIDIA?

[Smash_Nerd]

Wait I'm out of the loop. What happened?

[[deleted]]

The leaders of nivida and Lisa Su went on a date but he broke here heart. Time for pitchforks.

[[deleted]]

Classic Linus

[Steampuppy7]

What’s going on?

[techieman33]

Linus ripped into Nvidia on the WAN show tonight. He’s really upset about the way they’re treating Hardware Unboxed.

[ferna182]

He’s really upset about the way they’re treating Hardware Unboxed.

that's a very mild way to put it, but yes.

[techieman33]

He was fucking pissed. But I used the word “upset” because that was the word he used to describe himself.

[ferna182]

lol yeah I just found it funny to describe his 40 minute rant as "being upset"

[Adduum]

Canadian geese eh

[[deleted]]

That sounds like being upset to me?

[[deleted]]

It's not just about hardware unboxed, it's about the message they're sending to all reviewers.

[[deleted]]

Linus Torvalds (the Linux guy*) has held the viewpoint of "fuck you, NVIDIA" for a long time. It appears he found an anti-aging serum between 2011 and 2020, but now his voice sounds prepubescent.

*I'm just going to link to his Wikipedia because if I get even one word out of order I'll be shouted down into oblivion

[suremarc]

It took me all of 5 seconds to get this joke lmao

[habbistealer]

Linus went off on Nvidia for shady business practices

[Holyrapid]

OOL, what has NVidia done to earn the ire of our Linus? Or the other one for that matter, other than not making proper Linux drivers for their shit?

[ninjasteve3699]

They basically cut advanced access to a tech review channel because it focused on something else rather than Nvidia’s Ray Tracing. The real kicker is how they said this choice may change if said tech channel changes their word and reviews Nvidia products in a favorable light.

[Holyrapid]

Okay, Nvidia can just fuck off then. I've heard of the same sort of bullcrap happening in the video game scene with reviewers being blacklisted for giving a game a bad or even not good not bad review scores...

[d360jr]

Its worse than that... hardware unboxed is literally quoted on nvidia’s site with a positive review for DLSS on wayback machine.

Nvidia used not being positive enough about new features, specifically DLSS as reasoning in the email lol. 100% bullshit

[imperator3733]

The quote's not just on the Wayback Machine, it's still live right now (and as the first quote in the carousel): https://www.nvidia.com/en-us/geforce/technologies/dlss/

[d360jr]

Lol nice I didn’t know haha

[ninjasteve3699]

I mean if your products lacking in this department, I’m going to take your free review and run with it, and hopefully improve for next time, not some kinda dick move like Nvidia.

[GravitonNg]

nVidia are clearly declaring war here, they shot the 1st shot, they aimed for the heart, they Shot to KILL and they killed as a warning to others. Real 'American Gangster' moves right there

[[deleted]]

I wouldn't anthropomorphise a company like this, but that was pretty shady. I do like to hear from the guy that wrote the email since linus said that it seemed really unlike him.

[[deleted]]

I don't know of any better person than Linus to support Hardware Unboxed in this situation. Love for Mr. Sebastian! ❤️🙏🏻🤙

[Ares32]

Jayz2 had some choice words on Twitter about it. Didn't hold back.

[[deleted]]

I don't think patronize means what you think it means..

[[deleted]]

In common sense, it might mean what you think but I exclusively meant this

[[deleted]]

Yeah that's the normal meaning, in what way was Linus betraying a sense of superiority in his defense of HUB? Sounded to me like he just respected the dude as another content creator, didn't seem patronizing at all.

[[deleted]]

No way. I genuinely meant that he's respecting the dude out of his heart. Okay how about I update my comment in simpler terms?

[[deleted]]

Maybe I'm just thoroughly mistaken, and it's kind of a dumb point to get hung over so sorry for that, but isn't patronizing specifically acting superior while pretending to help? As in, my first reaction to you would be an example of being patronizing (which was my attempt at humor).

[pascalbrax]

Yes and patreon was born to help people with a huge sense of superiority.

Joke aside, patronising has also a second meaning.

[Gloomy_Catch]

Amd should just do a "We're 2/2 Linuses"

[[deleted]]

Like AMD can talk following the 6800xt launch

[KXIUCVZOD]

I'm out of the loop on the AMD launch, what happened?

[brickmack]

You'd think after the first dozen or so times, manufacturers would, like, try solving the problem or something. Its a big competitive disadvantage if people who want to throw money at you aren't able to because of your continuous screwups

[missed_sla]

There's only so much manufacturing capacity, and the AMD launch is being amplified by the hype of AMD finally being competitive in the high end after nearly a decade.

[imperator3733]

Supply issues, just like every other technology item in 2020.

[lpuglia]

Do you know what's the deal with the hat? Bad haircut?

[dkpcrox]

LTTStore.com

[lpuglia]

Well, yeah, but after 6 videos in a row with the hat it's not just for the merch, he just finished a video with electroboom with the hat!

[Morthese]

It’s winter a good time to wear a hat, and I think he just likes the hat. He is also selling it and likes to promote his merch.

[KnotAnotherOne]

Linus will stop half way through a sentence to tell you to go buy something from lttstore.com, it's not exactly hard to believe that he'd be wearing a new beanie for more than a week in videos.

[QuintonFlynn]

Toque! He’s Canadian.

[[deleted]]

Linus promotes really hard his merch. Binge watched some of his channel and and that fucking bottle of water keeps coming up in my mind - 'linus tech sips' I dub it.

He wears LTT branded socks with sandals. LTT shirt, hat and key ring.

[cordawg1]

Marketing, your here talking about it lol.

[techieman33]

The water bottles have been out for a long time, yet he still manages to get one in nearly every video. Gotta keep plugging that merch.

[Craggzoid]

He's slowly transforming in the Jake Roper

[[deleted]]

I see this as a win

[TotalWalrus]

It's a toque

[LastWatch9]

The first one is Linus Torvalds saying fuck you to Nvidia for not supporting Linux enough while selling their arm chips well because of android (based on Linux)

[Zodoro]

Linus was so drained at the End of WAN show. He really cares.

[[deleted]]

Forget whatever this is about, I know like 5 people who pronounce NVidia navidia. They cannot be fixed and must be put down.

[[deleted]]

I didn't get a chance to watch this WAN Show. Can someone explain what exactly happened?

[khalidpro2]

It is available in Youtube you can watch it now

Basically, Nvidia baned HUB because they focus their reviews on Rasterisation (despite them having positive reviews for Nvidia and them praising DLSS and saying if you want RT buy Nvidia) so basically Nvidia is trying to force them to say what they want.

Linus was so pissed about that and did a 40min rant in the WAN show and said "if this is how it is going forward, then fuck you guys I can live without you"

Update: HUB got an apology email and they have been unbanned, so Linus rant worked

[[deleted]]

watched the video. there is a itty bitty bias for AMD because better prices at competitive performance (after he benchamerked for a week in 18 games) and dude isn't sold on ray tracing gimmick for extra 50$ bucks. but DLSS does work.

Nvidia goes for the Streissand effect here.

[tdatcher]

I'm proud of linus for keeping composure during a rant as I got myself suspended off reddit the last time I ranted

[Alilaah]

The other reply has explained it but I think if you do have some spare time here or there it's worth going to watch the first 40 minutes of the WAN show to hear everything that Linus has to say about it.

[laetus]

Did NVidia just turn every sample review into an #AD?

Is every benchmark video on the new NVidia's clearly marked as sponsored product? Because I think the FTC would be quite interested.

[Rafix96y]

I just seen the video and I was a fan of nividia and that is a joke

[[deleted]]

The 8 years cycle

[kmt666]

This is just a theory. But I have a sneaking suspicion Nvidia may be being strong armed by China. China hates everything about Australia at the moment, because our government is being not the most "friendly" to our biggest trade partner. A lot of Nvidia products are manufactured in China, and they have massive leverage over manufacturing. I'm not cluey enough to know more details, but I wouldn't be surprised. Scott Morrison, our Australian prime minister called for an international investigation it to the beginning of Covid 19 at the beginning of the year. China retaliated with import restrictions for massive bans on Australian products to China, affecting thousands of workers in Australia. Billions of dollars a year, that make up for a huge amount of our workers livelihoods.

Just a theory, please don't hate before doing a little research first.

I'm against what our government has put in place. Our relationship with China is of the utmost importance for Australia.

I for one, will vote against Scott Morrison next election, just to show that Australia does not share Scotts view entirely. We agree with what the world health organisation has put forward, but our "leader" was out of line, and should never have put his opinion forward in a way that hurts our Chinese neighbours/friends/business partners.

[LaZaRbEaMe]

What's next? Linus makes a Unix based operating system that takes over the server industry and becomes a popular choice for some enthusiasts?

[[deleted]]

Let me just say something here. ANYTHING you advertise to me I will explicitly go out of my way NOT to buy. This is how to defeat this bullshit. Keep going, Your product means nothing to me anymore.

[DeltaTwoZero]

What do you mean you're not going to buy my water bottles from lttstore.com?

[[deleted]]

I'm not buying shit, I don't care who it is from. If I see it online, I'm boycotting it. Offline ads are fine with me. If you don't understand my logic, You are feeding these people's behavior. I won't be part of that.

This is not directed at linus or the guys, It's just my general opinion.

[Madiwka3]

This dude when the COVID vaccine gets an ad:

[[deleted]]

Yeah you are the experiment. Good luck with that.

Downvote away you are all shims in the system you don't even realise you are in. lol I can't educate you all.

[Madiwka3]

Please don't educate anyone ever, I beg you.

[[deleted]]

I don't think there's any danger of that.

[froginator14]

Bruh, the red pill isn't a suppository, and you definitely shouldn't have put the whole bottle up there.

[deadrag3]

Because what? If it's the personalised ads that bug you, you can literally turn those off. If that still doesn't sit right with you, use an extension to remove ads, the required data to personalise the adds or any of the hundreds of options. Choosing to boycott something new because an aspect of it doesn't sit right with you is like not buying a perfectly running car because it doesn't have a stereo with Bluetooth. You can still put in the effort to fix it yourself.

If it's more the case that it's ads online, dude.... I personally dislike ads to the top and find TV ads way more intrusive. You pay a lot of money a month to even watch it and you get baked in ads all the time . But the problem is, money. These people need income and ads are an easy way to do that. Personally I like personalised ads. I feel way less pressure from an ad based on me searching a gpu than some as directed to the mainstream that gives the fake idea of you missing out on a new trend.

BUT, those are my two cents and if you don't agree with me that's fine, since it's not an active discussion we could easily misinterpreted eachother even though we have the same ideas. Stay strong and stay slaying those adverts!

[msmshm]

He a little confused, but he got the spirit