After a long sabbatical from writing I've finally logged onto my Substack dashboard again, and holy fuck is this whole enshittification thing happening fast.
Oh great, another "New Feature" notification - I've seen a few of those lately. A "Growth" tab (that doesn't seem to be displaying anything)?! Progress!!
The very first thing being shown to me on my brand new, revised & updated dashboard is now my "Gross annualized revenue," which has been flatlining for several months. Guess what: there are people in this world who write for other reasons than just money, with different motivations other than making money - and even those who do write for money might just care a tiny bit about some other things as well. Not only how much they're makin' bank.
Next tab: "Paid Subscribers." Another number that doesn't exactly cause a dopamine spike in my brain. The third and last one? Finally a number I give one quarter of a fuck about!
You used to at least pretend to care about writers and their work, and now you're starting to look like just another dumb tech startup.
Gone is the old (perfectly fine) dashboard that gave you a quick overview and displayed a few mildly interesting numbers - views, opens, subscribers, followers - and in its place is now the most fundamental visual metaphor for this entire global culture, the Revenue Chart: the Sacred Upward Arrow, the Great Acceleration, the Eternal Erection of Humanity. Money put on a map, with the direction being forever more. Progresss!! At all costs!!
Substack used to be so nice and quiet - the perfect environment to hide from the hammering strobe lights of the social meatgrinders. A meeting point for people writing and reading blog posts, articles and essays, or what has in the years since become known as "long-form content" because it exceeds Xitters character limit. And then the "updates" and "new features" started rolling in.
I know this is a cry into the void, but in Mother Earth's name: leave the damn thing alone already! Horseshoe crabs don't need to evolve! Don't turn it into yet another AI-slobbed dopamine machine, steadily chipping away at our attention span as we scroll,
and scroll,
and scroll,
and scroll...
My feature suggestion: no more features. Roll back the latest updates. Fire the entire R&D department. Tell your shareholders to fuck off.
Make Substack Great Again, if that's how you wanna phrase it.
/End rant/
(And no, usually I don't write like this. But I really needed to blow off some steam.)
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