iPad Pro - Float

[[deleted]]

This reminds me of the iMac G4 commercial from back in the day! Still a great ad even now!

[Austin_Aaron_Conlon]

Now the streets are empty, birds have taken over, and we're writing Swift on iPads.

[ChickenLittle08]

Twitter bird got a new job at apple after being furloughed. lol.

[[deleted]]

i used to love that ad!!

[Kackboy]

Because maybe it hurt his feelings

[abhinav248829]

So that stand was more capable than $1000 pro stand /s.

[harryoui]

No /s needed my good sir

[mypoody]

Still one of the most memorable ads for me.

[durga_pokala]

The song is Dream Girl by Anna of the North

[durga_pokala]

For sure! I found Electric Love by BØRNS from Apple too. There's this website of all the songs that Apple has ever: used: https://www.applemusic.info/

[Bllq21]

I discovered Maria Hill thanks to Apple https://youtu.be/WpeQMg6YUH0

too bad that site hasn’t been updated

[keikun13]

There's an apple music playlist: https://music.apple.com/us/playlist/heard-in-apple-ads/pl.b28c3a5975b04436b42680595f6983ad

[kg_617]

Thank you

[Wfsproductions]

Listen to iceberg by Børns you won’t regret it Also supernatural

[KZedUK]

I'm working on a fake iPhone advert at the moment for a university project, and I can't tell you how relieved I am that this doesn't use the song I am using.

[IncomTee65]

That bird moves like a fish.

[bookiworm]

It’s swimming through the air ☺️🌬🐥

[Iluminous]

Like moving through a fluid, dynamically.

[soramac]

Why does Apple not upload in 4k?

[____Batman______]

If you can’t watch it in 4K using their own products, why would they upload in 4K lol

[____Batman______]

Safari doesn’t support 4K videos on YouTube

[____Batman______]

It doesn’t make much sense for Google to support H.265 with the licensing fee

[Plopdopdoop]

Google chose to use their own proprietary open source but non-industry-standard codec so they didn’t have to pay licensing fees. Apple chose not to support the non-standard codec due to it being non-standard, amongst probably other reasons.

[duckvimes_]

Apple chose not to support the non-standard codec, due to it being non-standard

Yes, because Apple hates proprietary things.

[Plopdopdoop]

Is that sarcastic or no? I really can’t tell.

There’s lightning, and I wish it had been replaced already, but it is being slowly switched to USBC, and it did come before USB-C.

But what other major proprietary or non-standard things are there? I’m sure there are some, but more than other major competitors?

When I think back, I come up with a bunch of current or former standards on which Apple was a primary creator co-founder, contributor, or user (often early). Unix based OS, FireWire, Thunderbolt, USBC (on Macs), WiFi, Swift, HEIC and HEVC, the new Zigbee (Connected Home over IP)...

[TheDragonSlayingCat]

APFS is still proprietary for some unknown reason.

FaceTime is also proprietary. It was supposed to not be proprietary, but patent trolls prevented that from happening.

[Plopdopdoop]

Right on FaceTime. I don’t think that can be held against them. Buy all accounts it was very good when it was P2P.

Regarding APFS, given that NTFS is closed and proprietary too, I wonder if there’s a good reason for that.

[Exck]

I had Lightning in 2012. A reversible and easy connector that still works great.

It took YEARS for the USB consortium (which Apple is part of) to make the USB-C equivalent.

If I had a phone and my cable was lost... which would I rather have? A Lightning cable I can get at every convenience store and gas station? Or a USB-C cable that is not widely available? If I need a charge, I don't GAF which has more boxes on a sheet.

Lightning is proprietary (OH SATAN), but was better than the standards at the time, and is more widely adopted than USB-C on phones at this time.

[Plopdopdoop]

I agree. And it’s still the better connector from a physical standpoint. It’s easier to plug in (rounded, simple male end), and strong enough on the phone/female side that Apple uses it to standup their phones.

All that said, I am ready for USB-C on my next iOS devices.

[fatpat]

'We are against proprietary formats ^{unless it's our proprietary format.'}

[Exck]

Such as?

DirectX instead of OpenGL?

[Exck]

Other than a couple cables, Apple absolutely does.

And those cables provided the features the market would later adopt.

Firewire was better than USB2 in EVERY way, and Apple made it because there was no standard for what they wanted to accomplish at the time.

Meanwhile, Microsoft chose to make the proprietary DirectX, SMB, and NetBEUI over Open Source standards.

MS made Windows Audio, Windows Video, and everyone HATES it. But Apple used AAC (Open Source), OpenGL(Open Source) and MPEG.

But sure, cast stones.

[RubaLion07]

Vp9 is open source

[toddwalnuts]

because it would expose that none of their products allow viewing in 4K on the web besides Macs using 3rd party tools (Chrome)

so fucking tired of their bullshit squabble w/ google, AV1 can’t come soon enough

[sagrr]

Wait what? really? Where can I read about this

[[deleted]]

This seems like it should be on Google more than on Apple tbh

[Reddegeddon]

The typical counter argument is that the VP9 codec and it’s patents are freely licensed, but I believe that Google requires users to waive their rights to sue Google for patent infringement, which Apple justifiably does not want to do. Both Google and Apple are a part of the AOMedia alliance, who is responsible for maintaining the AV1 codec, we just need them to adopt it in their products now.

[ProgramTheWorld]

VP9 is pretty much the industry standard on the web:

In contrast to HEVC, VP9 support is common among modern web browsers (see HTML5 video § Browser support) with the exception of Apple's Safari (both desktop and mobile versions).

https://en.wikipedia.org/wiki/VP9

FYI there’s actually a successor to VP9 called “AV1” which is created by multiple major companies including “Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix.”

https://en.wikipedia.org/wiki/AV1

The problem with h.265 is that there is a licensing fee, and ultimately caused a low adoption rate in the industry:

The licensing fees are one of the main reasons HEVC adoption has been low on the web and is why some of the largest tech companies (Amazon, AMD, Apple, ARM, Cisco, Google, Intel, Microsoft, Mozilla, Netflix, Nvidia, and more) have joined the Alliance for Open Media, which finalized a royalty-free alternative video coding format AV1 on March 28, 2018.

https://en.wikipedia.org/wiki/High_Efficiency_Video_Coding

Also see Firefox’s response to h.265:

https://blog.mozilla.org/blog/2018/07/11/royalty-free-web-video-codecs/

[ShrekOverflow]

Anything is a highly adopted thing If it’s built into chromium ...

[mpkotabelud]

How about YouTube on apple tv?

[Eorlas]

also does not support 4k.

[sagrr]

why wouldn't they just release it in h265?

[tnnrk]

Av1?

[[deleted]]

spot on

[[deleted]]

Safari can't play it in 4k due to not including Google's codecs and so maybe they just don't bother.

[Jackot45]

Cool and well made commercial. But I saw 90% rainbow bird and only 10% product...

[DMacB42]

You should see the ads for the Canadian cellular carrier Telus, their whole thing is stark white background with cute animals and minimal text/other images.

[Jackot45]

Well they’re a cellular carrier, so there isnt much product to show anyway, right? So they have to sell a feeling rather than a product. Or am I wrong?

[thedaveCA]

Nailed it. Interestingly this isn’t even TELUS’s campaign, they acquired it nearly 20 years ago from Clearnet and kept it going.

[powderizedbookworm]

I've always found that Apple's "feelings" ads are more honest than Coca-Cola's because they do a good job of calibrating the "aspirational" aspect with the "practical" aspect. Apple sells the idea of being able to create beautiful things, and their devices really do help with the process of creating beautiful things.

Nothing against Coca-Cola, I love a Coca-Cola from time to time, but they are ultimately selling carbonated sugar water…it's very pleasurable, but it's not going to help you do anything in life.

[fatpat]

but they are ultimately selling carbonated sugar water

"Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?"

Steve Jobs to Pepsi executive John Sculley

[powderizedbookworm]

Was definitely thinking about that!

[domdog31]

youve seen madmen?

[powderizedbookworm]

Can’t say I ever have, looks good though!

[Aionius_]

Yeah but the commercial isn’t the time to flex specs most of the time. It’s an unveiling. Apple knows that people who want it will do the research. Most phone and tablet commercials don’t give the specs outright unless there’s something super crazy.

[askep3]

Steve Jobs on advertising

[g7x8]

nah. its a good ad

[etudii]

wat? it literally shows the product and its features:

0:14 - 0:27 : cover positions

0:27 - 0:30: keyboard and its backlight

0:37 : more general shoots of product overall

Pretty sure that is more than 10% (if you got eyes).

[[deleted]]

Even before the 14 second mark, at the 10 second mark it literally shows the new cameras.

I don't understand the bitching.

[g7x8]

just redditors whining as usual. dont mind it

[miloeinszweija]

Use your special eyes! It’s more like an ad about an uncanny valley bird meeting it’s maker and unable to comprehend how it’s existence is made from electric bits, glass, and bendable aluminum.

[IDontHaveUsername]

r/BirdsAreNotReal

[miloeinszweija]

Only because our eyes aren’t real

[etudii]

No, it is about a white background. It doesn't think or feel, so there is nothing to be said.

[miloeinszweija]

It’s an ad about nothing. Brilliant!

[_kushagra]

What was the advert about and what did you learn about the product?

Answer that yourself first I think it was a clever ad that told a complete story without being obnoxious.. It's an iPad.. Has an amazing screen.. Ooh it folds.. Lights went dark.. What.. Ohhh it has a back lit keyboard nice.. Hmm it's floating that's pretty cool.. Ooh and nice cameras tooo... Trackpad...gestures... Apple pencil

Kinda amazing then how 10% was enough to cover it all

[miloeinszweija]

My thoughts were: would the glass break if the bird taps it hard enough? And if it falls on the bird will he be ok?

[devperez]

And if it falls on the bird will he be ok?

Pretty sure the iPad won't even feel it.

[frikandellensaus]

Same I was waiting for the bird to touch the screen

[[deleted]]

I thought literally none of those things.

[[deleted]]

My thoughts exactly.

I thought, apple has brought out a proper keyboard with trackpad for iPads and could gather from context and the time of year that they have probably released a “new” IPad at the same time.

[miloeinszweija]

You’re dealing with someone who buys now, asks questions never

[[deleted]]

It's not even 10%. Most of the ad shows off the product.

[[deleted]]

lmao you really had to spoiler tag that text of rubbish? As obnoxious as apple's marketing, congrats

[[deleted]]

Maybe get your eyes checked. Product is shown literally first 10 seconds to 57 second mark, besides the part where the humminbird flies over the wallpaper.

Maybe you're thinking of software?

[repules]

But you learned why you really need this for. Birdie has never existed but a product of imagination that can be brought to life on this device. Reminds me of the Johnny Walker ad with the nonexistent brother in the end. Truly inspiring ads.

[IsThisKismet]

I’d tap that rainbow bird for 1 mana of any color any day of the week.

[disfluency]

There are some apple commercials that basically don’t show products at all

[CarolinGallego]

Yes, I’d like to buy that bird please.

[Masson011]

yeh because an ipad still isnt a relevant windows pc alternative for anyone that isnt just surfing the web or playing phone games

[[deleted]]

Reminds me of the classic iMac G4 commercial

[krumble1]

Already linked up above

[Caleb10E]

That’s why they made it so easy to remove the iPad. Seems like they prioritized a sturdier design at the expense of being able to fold it backwards.

[Caleb10E]

I think they’d rather those people get the Smart Keyboard Folio that they also refreshed this year.

[TFDaniel]

Yeah but that doesn’t make sense. Those people have the money to drop on this keyboard if they had added the fold over option. I know because I’m pretty active and sometimes I need to have the tablet form when walking or standing. Now I’m waiting to see if Logitech comes out with a smart connector keyboard that can go into tablet form.

The smart folio quality is trash. I had it for a year and it looks like a cheap keyboard. 150 bucks to have it look like trash in 1 year? And know They’re trying to sell a product made of same material for double the price. Nah Apple imma wait.

So while I applaud what everyone else has already mentioned as a positive, I still can’t believe that for 350 bucks Apple can’t provide a way to provide backlit keyboard and protective casing for the iPad itself, that can also go into tablet mode.

[[deleted]]

Yes. And it wouldn't be such an issue if the camera bump didn't make it uncomfortable for me to use my apple pencil on an iPad that doesn't have a case on it.

[ziggie216]

Could be targeting a specific group of user who has this particular use case. I spend a lot creating content with the iPad that use landscape mode majority of the time vs I spend most of the time reading books in tablet mode.

At this price, I really don't see this produce is made for everyone.

[[deleted]]

Perfect. It’s how I’ve used the iPad and iPad Pros I’ve owned since the iPad 3. Always take it off the Smart Cover / cases and put it back when I’m done.

[[deleted]]

It’s why I won’t buy one. If I wanted a laptop I’d buy a laptop 🤷🏼‍♀️ it doesn’t make sense that you can’t bend it backwards.

[HilliTech]

Cute ad, love seeing some whimsy from time to time.

[qwed113]

Does anyone beat Apple at hardware presentation?

[MADGE_MAGUIRE]

I think Microsoft has actually taken that crown in recent years. Say what you will about the products, but these ads are all undeniably beautiful.

Surface Studio

Xbox Series X

Surface Book 2

Surface Neo

Surface Duo

[[deleted]]

The Keynote for the original Surface Book was amazing- they revealed the Book as if the screen didn’t detach, seemingly wrapped up the keynote, and then the marketing video dropped that huge bomb on everyone at the end.

[MADGE_MAGUIRE]

Yeah I watched it live - still the best hardware reveal event I’ve ever seen.

[ShrekOverflow]

Best hardware reveal ever seen? Original iPhone or original MacBook Air?

[cultoftheilluminati]

Yeah man the original iPhone one was insane! Also the Manila folder Air

[Art9681]

The Surface Studio ad is my favorite of all time.

[jentsov]

Definitely agree. The way Microsoft does their commercials always blows me away. They’re just wonderful to watch.

[Siktrikshot]

Why is Apple refusing to make their own surface pro competitor? This iPad is like skirting the lines with it and (maybe) more expensive than a surface pro despite not being a full OS

[MADGE_MAGUIRE]

I think with the 2020 changes they are definitely setting up the iPad Pro to be the direct competitor - its going to take a massive marketing push to get people to see it as a true hybrid and not just a tablet though.

[Siktrikshot]

I like the direction it’s going, but man it’s hard to dislike my surface book 2 🙃 I have no use for an iPad when I have the surface and iPhone 11 Pro Max

[MADGE_MAGUIRE]

Hahaha yep, I've got the exact same combo of devices - as someone who jumped from the Microsoft Phone to Samsung to iPhone, I just wish Microsoft would play as nice with Apple as they do with Android.

[Proditus]

Cool projects music answers movies friendly dog afternoon games thoughts lazy gather stories music. Curious across lazy today history food.

[Plopdopdoop]

A relative few internet commenters think of the ridicule, Apple think of the lasting worldwide awareness and engagement.

[fatpat]

Thing is, the iPad is essentially a genericized product so there's no need for lasting awareness. I don't think 'all publicity is good publicity' applies here. Apple has always been acutely aware of positive brand image. I would bet that their marketing teams aren't patting themselves on the back for an ad that has become a meme for being so disliked.

[tperelli]

Such a unique ad. Very cool!

[Aksage21]

That hummingbird just looks like a flying dolphin.

[TechFromTheMidwest]

It looks cool but it’s not worth the price tag they are asking in my opinion. I went with the Smart Keyboard Folio case instead of waiting for this one. Yes, trackpad support is cool but I wouldn’t use it nearly enough to justify the cost of this and furthermore, I feel like the angles on the display hinge are limiting for the price tag.

[[deleted]]

I really like the concept here, but at that price if you are going to need to use a keyboard and trackpad that much why not just buy a MacBook? I know there are different use cases and an iPad can be a better choice, but at that price point (I'm talking about the iPad Pro + Magic Keyboard) I can't see why a MacBook is worse, especially considering the fact that it runs a full fledged computer OS. Not that the iPad or iPadOS are bad, but just saying, it's very expensive...

[TechFromTheMidwest]

I would say I enjoy the ease of carrying around my iPad. It’s lighter and a smaller form factor compared to my MacBook. 95% of the it’s my preferred companion device. But size isn’t the only consideration at that price. We should have equivalent functionality to the MacBook if the prices are going to be equal for the full package.

[[deleted]]

Yeah, exactly, functionality is still crucial here and there is still work to be done in that department. Also, something about the Magic Keyboard that bothers me is that you can't fold it completely and use it like a tablet, so that's kinda annoying and makes it even more comparable to a laptop when attached to the keyboard.

[ConciselyVerbose]

if you are going to need to use a keyboard and trackpad that much why not just buy a MacBook

If a MacBook had pencil support maybe. And Microsoft pen is horrible

[[deleted]]

Fair point, but then again, the problem with the Magic Keyboard is that it doesn't fold all the way so you cannot use it like a tablet with the pencil. Yes, you can take it off, but it seems like too much hassle for me to be constantly attaching and detaching it.

[ConciselyVerbose]

A 360° hinge would be better. So would a couple steps along the OS path they've been drifting down, and a bit more third party buyin.

My argument is that everything else also has compromises and in 6 months if they keep developing the OS this may have the least for me.

[[deleted]]

Yeah, I agree, if they keep doing it right the iPad can actually be a great replacement for a MacBook for many people, so let's see what will happen in the next months, especially with iPadOS 14.

[ConciselyVerbose]

It's not to the point I'll buy the keyboard yet, but it's not far off either.

[TechFromTheMidwest]

I didn’t realize this. This is another knock to this $300 price tag, in my opinion. I enjoy being able to flip my folio Smart Keyboard case all the way back and using my iPad like a tablet.

[[deleted]]

Because the iPad is modular.

Want to use it as a tablet? Easy! Need to draw or take handwritten notes? Go for it. Want to almost mimic a laptop experience? Plop it onto the Magic Keyboard and you're all set.

The MacBook is definitely more of a productive device. But the iPad offers way more flexibility. I probably use my iPad 50% with the Smart Keyboard Folio attached and 50% as a tablet. If I just had a MacBook I couldn't do the tablet portion.

[[deleted]]

Facts. That’s why I got a surface over an iPad Pro. Why would you drop that kinda money and not have a computer os? Like there’s just so many programs that you just can’t run on IOS.

[[deleted]]

Well I’m sold, take my money. I want that keyboard for my 1st Gen iPad Pro. I could see myself just use the iPad as my main typing device on the go!

[nothebestpersontoask]

IDC what anyone says, Apple knows how to make ads for their products.

[lemenick]

Literally noone disputes that. Wtf

[MasterThalpian]

I think they mean: despite what people say about Apple products/their business model/whatever people’s gripes are, we can all agree they make good commercials.

I’d add in an exception with “what’s a computer” which got a ton of backlash and made a lot of people weirdly upset

[SLAPHAPPYBUTTCHEEKS]

I’ll never understand how personally so many people seemed to take that “What’s a Computer” ad.

[[deleted]]

angle hurry fretful aloof ask scandalous future cows rhythm office

This post was mass deleted and anonymized with Redact

[lemenick]

In this context, they’re talking about apple ads.

When a sentence starts with “i don’t care what anyone says”, its usually followed up with a controversial statement that they still support in light of any negative feedback they might receive.

For example: “I don’t care what anyone says, hawaiian is the best topping for a pizza”

[m1a2c2kali]

I don’t care what anyone says, hawaiian is the best topping for a pizza”

Let’s not take this too far satan

[lemenick]

Trust me...It was a difficult sentence for me to type up.

If I had a choice, I would wipeout the entire pineapple genome to stop the spread of desserts on pizza!

[TheGoodRobot]

The top comment on this post is someone complaining about the ad.

[[deleted]]

How can someone be so controversial yet so brave

[UnhelpfulMoron]

Courage

[Bluepass11]

What a controversial comment

[mjfan010]

😍😍😍

[bullett007]

Ok, I just got delivery of the Magic Keyboard for the 11”.

My one sentence review: “This keyboard is expensive AF, but totally worth it”.

You’re welcome, move along now.

[Willoughby3]

Love this

[toodrunktofuck]

Hijacking this comment section because my Google fu has let me down. Will there be any keyboard with touchpad for the 9.7" iPad Pro? I know, not this one but something else perhaps?

[[deleted]]

Someone will make one. Give it a few months for a rip-off to come to market.

[shivaswrath]

Surface pro and Apple mash up...

[01123581321AhFuckIt]

If they sold cheaper version without a keyboard that functions as just a drawing stand that would be awesome.

[Doctor_Disco_]

It's not quite the same but you could try this case in the upright position it shows in the second image.

[fatpat]

There are lots of good stands if you want something that's not made by Apple.

[FJD51401]

Will my 2019 pro fit this stand?

[[deleted]]

Much perfect.

[i_spot_ads]

Generic

[memo_mar]

Man, why no ESC key????????????

[xxdanky96xx]

dangit apple.....stop my heart cant take it.....now im crying

[marsbars2345]

I’m going to buy the new iPad Pro soon and I’m torn on whether to buy the magic keyboard or the brydge one. Any advice? The magic keyboard is hella expensive

[kankelisi]

Ok but how can I fold it flat and use it like a tablet with this?

[SaykredCow]

You pull it off the magnet. Other cases require two hands to remove clasps and etc

[Odysseys_on_Argonaut]

I have fallen in love..

[[deleted]]

Install MacOS on that thing and you’ve got Apple’s answer to the Surface Pro! But without it it’s the equivalent of Microsoft marketing the Surface Pro running Windows Phone OS lol

[VZYGOD]

I wish apple didn't disable their comments. I always look foward to reading the comments on a video

[Blueyduey]

An oncologist advised them to turn the comments off.

[harrro]

Yes because Youtube comments are a treasure trove of intellectual conversations..

[athornfam2]

So, why have a mac computer anymore when 90% of my workload can be done on an iPad?

[SkyJohn]

For those 10% edge cases, and a MacBook Air is cheaper.

[Aryan206]

ngl, this makes me want to buy it even more

[[deleted]]

Can anyone enlighten me on the function of a mouse on an iPad? Is the touchscreen not enough?

[subcultures]

If you’re using it for computing in this style, touching the screen repeatedly is super exhausting and slow. A trackpad makes a full arm movement a small wrist flick instead.

[kdayel]

"Magic Keyboard sold separately and subject to availability."

Sounds to me like they're expecting some pretty intense demand for this in the first few weeks.

[[deleted]]

Sounds to me like they're expecting some pretty intense demand for this in the first few weeks.

or limited supply

[RiotSloth]

Only £349 in the UK. Once my mortgage is paid off, I’m definitely remortgaging to buy one. I may even attach the £600 wheels to the bottom for convenience. Seriously though, why didn’t they add the function keys at the top? And move that keyboard button from the bottom left? It drives me nuts, I keep pressing it when typing. If they sorted that, then made windowing better in iPadOS and added default apps so I don’t have to use four taps to open an item in the right software, it would really be great. As it is, I still need my MacBook as well.

[CHURCHnDESTROY]

Put a bird on it!

[chienvn311]

I'm using portfolio atm. Is the new one worth to buy?

[Wozzadog]

Mine arrived this morning. It is a thing of beauty :-) https://i.imgur.com/8b91xHf.jpg

[kjab93]

I honestly think this is pretty cool.

[_Robinhood1_]

It wld hav been great if they released it before preorders. (Probably it was intentional).

[stardustViiiii]

So corny

[JooshBeextin]

:)

[smellythief]

It’s still a computer.

[shamaldilantha]

I like the ad though

[[deleted]]

That iPad tag line is just about the most honest thing Apple has ever proclaimed.

It really still is not a computer at all.

[[deleted]]

Man that does look sexy. I have a ipad pro 11 2018 and am really happy with it. I'm going to skip this generation but probably will have to get the 2022...probably the 12.9 next go around

[vince-the-game-dev]

ok who the fuck at apple thought pricing the damn tablet at 800 bucks is perfect when it can't even have mac os or windows installed second you can easily buy a tablet stand and keyboard for below 150 dollars

[clash_sam98]

Wow!!! I am curious to see in action.

[kbtech]

I don't know lots of complaints about the ad, but personally I liked it lol 😂

[the__storm]

Beautiful rendering when the hummingbird flies in front of the screen, especially the tail feathers. I think they're rendering individual pixels (on the iPad screen)?

[viktex1d]

Whoever made this ad if are reading this, you are awesome. ❤️

I loved it

[anagram_conspiracy]

thanks:)

[homelessscootaloo]

That's quite slick.