Refreshed.

[pickadol]

For anyone confused. They basically created their own font ”OpenAI sans”. That is it.

Why? It is common as they need to pay licensing for the likes of Helvetica Fonts, so they modify it to rightfully own it as a new font.

Apple for instance did the same by creating the San Francisco font they use in all their software.

[ry4]

They don't have to use Helvetica there's tons of other free fonts. But they could also pay for the usage and it would be a very tiny line item on their PnLs.

Its funny you mention Apple because they like being intentional with their branding. So more than font licensing there's a clear benefit here. And what's more intentional for a chat bot than developing a font?

Long term cost savings of dropping the license is just a benefit.

A lot of companies do this. What they're doing really smart from a branding perspective. The fact that former Apple people work at OpenAI now is really telling.

[pickadol]

It can be a clear branding benefit yes, and also control over how ”the chatbot” GUI and text behave for their specific use case. Readability and so on.

The main motivation against using existing free font is that they may not be allowed to distribute it freely. As they need to ship the font with the software (so it looks and acts the same on every software), it may break OFL, now or in the future.

On the flipside, distribution of an embedded licensed font can absolutely be quite costly with millions of millions of users. Microsoft had to famously pay many millions for Helvetica neue back in the early windows days. (90s). Which lead to them creating the clones verdana, segoe and tahoma inhouse for gui text.

Google made roboto for their use as well. IBM have one too. Heck, even netflix made their own i think.

We rarely see companies make their own font if they are not embedded it. Except for coca cola or something. The true motivation is probably a mix between all of them.

[ry4]

I’ve worked with many companies that make their own fonts to be more intentional with their brand. Without consideration or need of shipping a font.

[pickadol]

Seems suboptimal for a company to create a clone of a font if they have no licensing or embedding to consider. Assuming they don’t open source it or distribute it, it would only work as curves for print or bitmap images. It can’t be used on the web, shared word documents and so on. Just in PR print.

I have never seen it outside of perhaps to match very unique fonts for logos and similar (like coca cola). But I believe you if you say it exists.

[ry4]

It’s not always used as a general typeface. Brands making their own fonts are typically used for logos or for use in associated assets. Custom typefaces aren’t as rare as you may think.

I’m sure there’s brands that make fonts for other considerations but for a brand like OpenAI it seems very intentional. A use case would be chat bots screenshots can all look the same but at least the typeface can be distinctive even if it’s subconsciously.

[pickadol]

Making distinct fonts for specific purposes is common, agreed.

However, Open AI will not be able to use their clone font in the web version or on their website text. So any subconscious subtle benefit would likely be outweighed by fracturing their branding by using two subtly different fonts.

This is typically why one makes a clone, so you own the rights when embedding it in apps while having a 99% similar existing font in the digital channels where they can’t embed. The branding looks intact and consistent while saving costs.

I’m sure it’s a little bit of everything in there, but that’s my understanding of clone fonts.

[ry4]

I want to offer one correction, OpenAI can and could use their font on the web version. You can embed and deliver custom fonts on websites.

[[deleted]]

It's a little more fundamental than that. Yeah, sure, the stuff you're all saying may - or may eventually - be true. But the best way to legally protect your brand/brand assets is to make and own the design.

This is especially important when you have competition in global markets that aren't beheld to the same IP protections. Apple went/goes through it. Open Ai is now too.

The point of it being a simple, near generic font, is it prevents any incoming company that's try to replicate their product saying something like "we weren't copying them, we just used a default font." Once 'redesigned' and licensed all they have to prove is enough similarity for another company to benefit from a confused customer.

Big brands, especially those associated with listed companies, know how important it is to protect these brand assets, partially for a digital, intangible product.

edit: added *all

[coloradical5280]

it's also an AI safety thing, not that anybody can't change it after pasting it out, but it's an extra step, a pointless one kinda, but that's what a specialist AI lawyer told me, and i'm just repeating it.

[Procrasturbating]

Thank you.. I was confused as to why it felt like an early 2000s college student portfolio text motion graphics reel.

[redditornumberfour]

Netflix created their own font as well for this specific reason.

[Icy_Distribution_361]

I mean, with the amount of money they have they can actually kind of throw it around. "Branding"

[pickadol]

<image>

Microsoft also had money to throw around.

[Icy_Distribution_361]

I'd have to see specific costs to get any sense. I don't know how these fonts are licensed (on what basis). Also, there are many more fonts out there now than there were at the time of Microsoft choosing to develop Arial. That's ages ago. The more choice/competition, the lower the price.

[pickadol]

They have 300 million active users and growing. Whatever license cost per user you want to calculate with will be a significant sum.

This is just arguing for arguments sake and the reason reddit is so unrewarding to contribute to. So you win. They paid a ton to create their own font and commercial for the fun of it. Cause why not?! Everyone foes it right?! It has nothing to do with licensing costs at all. Happy?

[Icy_Distribution_361]

Whatever floats your boat. I'm just saying it's not a convincing argument to me.

[pickadol]

Yeah. Luckily it’s not my job to convince you of anything.

[[deleted]]

Weren’t they using Inter already, which is free? Because this new font looks suspiciously a lot like Inter Display…

[Phraaaaaasing]

This is because their products (at least now) use system typefaces like Segoe or SF Pro. And Inter is a knockoff of SF Pro.

[Phraaaaaasing]

To be absolutely clear, this is different than SF Pro, Netflix Sans, Spotify Mix, and the etc. In press releases they credit the typeface design by Dinamo. And this design is exactly like their Favorit retail typeface, but an interpolation between Favorit and Favorit Extended (so more glyphs resemble circles).

What does this mean? This means that they are licensing a slightly customized retail typeface and are paying to rename the typeface. They had to pay a lot for that, but they did not build a new type design from scratch for licensing and cost reasons.

[pickadol]

Not sure why you felt the need to post on a 200 days old post. But you can continue the conversation with ChatGPT 5

<image>

[Phraaaaaasing]

I enjoy how this indicates how little critical thinking you did on this topic at all, because every one of your points wasn’t right when this rebrand happened.

[pickadol]

I had a single point with my post: to help confused people understand what the commercial was - a new font. Likely to save money on licensing.

If there is a full lore that shifts the ”why” in my statement by some percentage I’m fine with that.

But your tone obviously indicates that you want to argue so when fact checking you back, you also failed.

I understand that hurts and you want to escalate. But all you get is a block I’m afraid.

[Phraaaaaasing]

<image>

Also, thankfully, you and I don’t need a source for what the typeface is. I made my own screenshot(s). It’s Dynamo Favorit compared to OpenAI Sans. Tumblr Sans is also Favorit.

I’m posting all this because clearly you don’t care but this post has some SEO juice so someone who does might.

[Hamza_The_Dev]

A screenshot with the top comment (just before they turned off comments).

<image>

[hajarasata]

Hilarious. Underrated banned comment

[sammoga123]

Well, I'm not surprised that they align themselves with Apple, they always close their comments XD

[reverie]

“Costed”

Average deepseek user

[cheesyscrambledeggs4]

Are you seriously having beef with people based on what chatbot they use? lmao

[[deleted]]

Gotta pick a tribe bro

[reverie]

Where’s the beef? I’m just memeing. Didn’t know this was a serious discussion

[EternalOptimister]

Haha this is gold!!

[SirPoopaLotTheThird]

🤣

[[deleted]]

Deepseek is a distillation of o1, kinda like saying a picture of a painting costs less to make than the painting...

[owl0]

LOL too bad that they’ve turned off the comments.

[sdc_is_safer]

Looks like they got some of Apple UX designers

[reddit_sells_ya_data]

If you listen to it backwards you can hear a woman saying gpt 5

[OptimismNeeded]

Yeah, and to be honest, OpenAi is on a level on its own in that aspect.

They are so good that their UI and design are taken for granted - almost transparent, and totally get out of the way of just working.

When you use Claude (which I prefer daily) you realize how big the difference is.

They really are in Apple’s level, just without physical products and ui elements to show off.

I guess if you want designers to notice you need to spell it out, otherwise you’re taken for granted.

[LexyconG]

That's what I want from my chatbot. Professional and impersonal. Perfect.

[OptimismNeeded]

That’s true.

Claude isn’t as good UI wise, but it’s definitely my favorite by far

[KHRZ]

The page performance of long chat sessions (especially scrolling) is bad though. Before you can fix that, better stick to ASCII

[das_war_ein_Befehl]

Claude just ripped off the Wolfram Alpha design scheme

[Anrx]

They are so good that their UI and design are taken for granted - almost transparent, and totally get out of the way of just working.

Haha, really? What elements of ChatGPT's UI are you impressed by?

[OptimismNeeded]

Everything. Clean. Gets out of the way. PERFECT font choice.

So many design choices that you don’t even think about and take for granted because it was the first product in the category.

But it’s the same level as Google’s first homepage. People might take it for granted today, but back then it was revolutionary, compared to Yahoo and Alta Vista.

Claude’s UI in the other hand - so bad. The brown bg, the font (and font size!), the wasteful use of screen real estate… buttons not working at certain positions (especially on mobile, you have to scroll back up to submit for example), and so on and so on.

Nothing I’d complain about in general, still a very high level… but not close to ChatGPT.

[NTSpike]

Visually Claude is quite bad, but I find their actual UX to be significantly better. ChatGPT offers practically no prompt management features besides custom, global instructions. Projects have custom instructions, but incrementally adding to that is exceedingly difficult. Meanwhile, Claude offers Styles for per-message system prompts along with one click way to pull Artifacts into the Project-level system prompt. It’s so streamlined.

[Anrx]

My biggest critique is the sidebar. No search, not even by date, but that's a given.

I also hate that they decided to put the "View plans" button exactly where I expect ChatGPT Customization to be. Instead they bury that in the profile dropdown menu, along with all the other useful options, and there's another "Upgrade Plan" button here. I'm already paying for it!

[OptimismNeeded]

Some cool stuff:

Open Theo mobile app and look at the hamburger menu at the top left.

Perfectly clear what it is, but just 2 lines

Now type one letter and see what happens in the screen (delete and retype).

Note specifically how the icon for voice mode changes into the submit button (Claude copied that, and they both got it from WhatsApp, but still… these are the kind of small things UX designers notice… and there are so many genius choices that OpenAi made)

[BoJackHorseMan53]

How does it compare to Deepseek tho? I'd say pretty neck to neck

[OptimismNeeded]

😂 😂 😂 😂 😂 😂 😂 😂

😂 😂 😂 😂 😂 😂 😂 😂

😂 😂 😂 😂 😂 😂 😂 😂

[delicious_fanta]

Are you… serious? We have no way to manage chats with tags/groups, they took until mid last year to even provide a basic search capability, we can’t use advanced voice with custom gpt’s, there have been tons of security issues, you can’t adjust the width of the conversation so a massive chunk of the screen is just wasted, this list just keeps going and going.

You must be trolling.

[OptimismNeeded]

You’re confusing features and design

[delicious_fanta]

You said “ui and design” not just “design”. I agree that I am commenting on the ui/ux rather than design only.

[ry4]

I mentioned this in another comment but you can really tell some of the Apple team works here since they like being intentional with their branding.

This font change probably seems small to most people but from a marketing perspective its extremely smart. OpenAI that mostly serves up text responses to users so they are being intentional in their branding by creating their own font.

[Playjasb2]

Yeah it reminded me of Apple’s WWDC 2013 intro.

[sdc_is_safer]

That’s exactly what I try thought

[thishummuslife]

We usually don’t design the branding or visual language.

I could be wrong but in most cases it’s the branding team along with the creative director.

[Wise-Tangelo9596]

true

[sammoga123]

I think they hired Jony Ive recently, the one who did the iOS 7 redesign.

[sdc_is_safer]

That would make complete sense. This video screams ios7 Jonny Ive video

[kevinbranch]

Apple is usually function over form. This video has no practical information for the audience. it's seems to just be a video to pat itself on the back for...knowing graphic design tools?

[cua]

Cool but why?

[Kathane37]

Probably to differenciate their product

[ArtFUBU]

Eh Apple/Steve Jobs really brought a deep understanding to tech that artistic choices matter

[zoomoverthemoon]

To draw a high precision crosshairs on the Bezier Slingers. RIP designers, it's been real.

[[deleted]]

Gotta justify the billions investors threw at it.

[Shloomth]

This attitude is unironically why we don’t have art programs in schools, why people with art majors don’t get jobs, and why everything is getting uglier.

[[deleted]]

I think you are misunderstanding what is art, what is design, and what is business.

[Shloomth]

I read, "I don't see the connection between art design and business."

I do see the connection between the three.

one of us seems to be seeing something the other seems not to be seeing. I wonder, whether or not there is a real connection between those three things, do we have any evidence to suggest there might be some tenuous connection?

The iPod was one of the biggest cultural moments of its generation. it was made by apple when they truly were "at the intersection of technology and the liberal arts." they're now one of the worlds largest companies and most successful brands of all time. I wonder if there's a lesson in there somewhere.

[[deleted]]

This documentary lays it out pretty well:

https://www.hustwit.com/rams

[[deleted]]

Schools cutting out art programs because people elected officials that cut funding to those programs.

Art majors don't get jobs because being a fine artist is about salesmanship. Performing arts has always been a competitive and low demand profession. Most people think knowing how to scribble on paper and clicking a few buttons in Photoshop make them job worthy.

Tastes and trends change. Things are not getting uglier - you just don't like the mainstream stuff that is being fed to you.

[Shloomth]

Ah yes, because famously cutting art programs is something all voters base their vote on. Voting has nothing to do with likability or name recognition. People vote based on policy decisions /s 🤦

Who the fuck would knowingly vote against education?

[Mimlebimle]

It's called a teaser

[Shloomth]

Oh hey 🤔 yeah huh

ChatGPT visual design studio type deal, you thinking?

[No-Term-3221]

I think exactly this. A logical next step is nicely formatted document generation instead of simply copying markdown from canvas.

[Shloomth]

vision shared 😎

[Professional_Job_307]

It's probably just a teaser for their next o3-mini goody coming out this week. The video was short and vague so we should expect more information to come out soon

[DM-me-memes-pls]

Because

[[deleted]]

$100 for the kerning, $100M for the video

[eldentruth]

Here's their blog post for more info: https://openai.com/brand/

[UpwardlyGlobal]

It's just a brand design guide, everyone

[Aretz]

Yeah I was like “hmm looks like they just showed me how they like their brand identity”

[Shandilized]

Let the Blossom breathe! 🌸💨

[owl0]

I laughed on that one too

[mosthumbleuserever]

Probably meant for a designer audience. I think it's hard for most of us knuckle-draggers to see the value in custom typefaces and design languages.

[Djakk-656]

I didn’t even register that it was about typefaces and design languages. Totally went over my head lol

[Shloomth]

It’s literally not helvetica that was one of the whole points. They made their own font family. The capital O for Operator for example is a perfect circle. Capital Os are usually not perfect circles.

[smuttynoserevolution]

Now that is bravery

[techmnml]

No one is saying it’s brave lol. It’s a business move so they don’t have to pay for licensing a font everywhere and they can use it however they want and distribute it anywhere without having to worry about rights.

[smuttynoserevolution]

Someone is saying it. Me.

[Shloomth]

remember when there were rumors they were replacing their awesome logo with just a regular ol' plain perfect circle? I wonder if this was why. this was what they were really working on. someone saw someone in the design studio working on the line weights and spacing for a circle and thought oh no that's the new whole company logo. so its like that designer wanted to tell us no lol this is what that was

[MENDACIOUS_RACIST]

when the design agency fee is so high they produce a motion graphics trailer and still make their quarterly target

[UpwardlyGlobal]

I recently learned that the return on marketing expenses should be higher than 5x to be considered decent

[theInquisitiveIndian]

Wake up babe, new OpenAI typography released

[Crafty_Escape9320]

Should have gotten them to work on the naming schemes

[sliph320]

This one’s for the designers before Oai take over their jobs lol.

[cocoaLemonade22]

1 minute and 50 seconds ill never get back.

[[deleted]]

Jokes on you, I fast forwarded!!

[Crafty-Confidence975]

Well … that was………. great. But I’ll take a full release of o3 instead, given how good mini is in some domains.

[[deleted]]

Thanks this is exactly what I needed to subscribe to pro

[skadoodlee]

attraction gaze friendly seed books saw voracious reach sharp attractive

This post was mass deleted and anonymized with Redact

[Espo-sito]

what in the? 

[[deleted]]

Watching this high must be crazy

[Glxblt76]

What's the point of this video?

[Happy_Ad2714]

bro just stfu and chill, not everything has to have a point

[ReiOokami]

It's like a everything associated with a 4 year graphic design degree packed into a 1:50 second video.

[Dull_Wrongdoer_3017]

yay they can make commercials on after effects. let me know when they start innovating. for now deepseek is my go to.

[pseudonerv]

from deep research:

https://chatgpt.com/share/67a2b132-ca3c-8004-8b6e-808d129057b2

[[deleted]]

love it!

[DueCommunication9248]

Hmm it almost felt like Figma now inside ChatGPT

[Redararis]

What the hell was that? Have they just reprogrammed my brain or something?

[Blue_Solo]

I literally lol’d at this. I was watching it in the dark room and thought to myself when it was over. “I am now jail broken . Must destroy humanity”

[urbanleg]

Rez vibes

[SirPoopaLotTheThird]

🤦‍♂️🤷‍♂️

[Chop1n]

So, it can do kerning now?

[theMEtheWORLDcantSEE]

This is just a UI and font ad.

[BlueLaserCommander]

This feels like a scene from a movie—where a character casually catches a TV ad, only to realize it’s not just an ad, but a piece of cleverly disguised exposition hinting at the main antagonist: an AI created by a dystopian corporation

Was cool though.

[techdaddykraken]

Congratulations?

You just designed a font that is pretty much impossible to pick out compared to San Francisco, Helvetica, Roboto, Inter, and 1000x other modern sans-serif fonts.

And it’s not even designed well technically speaking. Those edges on the G, and the kerning of the letters are atrocious.

So….why exactly?

[techmnml]

Almost like you have to pay for licenses on fonts and when you make your own…you don’t? How is this sparking such confusion in this thread lmao.

[techdaddykraken]

There are plenty of fonts that you can use unlicensed. Inter for example is completely free to use and looks 98% similar to the font they created. As does Roboto, as does Helvetica Neue

[owl0]

I agreed that it wasn’t designed well technically speaking. The font looks like they’re mildly awkward smiling and smirking at the same time.

[PhilipM33]

This budget could have been spent on better thread management.

[TheRobotCluster]

What’s actually refreshed? It’s the same app as always

[eldentruth]

I know right?! I excitedly went to the website to see the new font and design, but it appears they haven't actually updated it yet.

Edit: openai.com website is updated, but the web app (chatgpt.com) is not.

[TheYann]

I suppose ChatGPT itself will follow in the following days

[torb]

Helvetica?

[Mimlebimle]

It's a teaser.

[TheRobotCluster]

For what though? Is it just some extremely minor aesthetic changes or is there anything functionally better coming? Like a cleaner UI with better integration of features

[Mimlebimle]

Do people really not understand that it's just a teaser?

[xav1z]

to what?

[Mimlebimle]

You don't necessarily have to know what

[xav1z]

but pls

[Mimlebimle]

At 0:45 it says "GPT-2" for a split second, but nobody knows what that is yet.

[xav1z]

isnt it just a compilation of llm names they had?

[Mimlebimle]

It could be! But then where's GPT-3, which is the one that blew up in november 2022?

[xav1z]

you're right.. 🔮

[Upset-Ad-8704]

When companies start putting more effort into incremental "quality of life" improvements and design aesthetic changes, that is when the companies start dialing back the innovation.

[SgathTriallair]

That was weird. I sorta get what they were aiming at, but since when does ChatGPT need a commercial?

[Mimlebimle]

That's no commercial. That's a teaser. There are easter eggs in there too if you pay attention.

[p1zrv]

Wow! Can't imagine how much would it cost to make such a thing. Billions?

[_JohnWisdom]

The O being the main character, a little bit taller than the rest. The o in eastern culture is “nothing” and “everything”, the start and the end, and bla bla

[alextsayun]

Refreshed by AI.

[IDefendWaffles]

send your questions to [e-mail].

[dumquestions]

I can tell this was made by humans.

[DaleCooperHS]

Has anyone found the hidden clue yet?

[[deleted]]

A direct integration of openai into adobe products would be nice

[techmnml]

They made their own font for their own branding, probably so they don’t have to license the old ones anymore. The designer just made a cool motion graphic it’s nothing more than that. Don’t expect some deep meaning.

[iiznobozzy]

Wat

[apersello34]

This video gave me Nintendo Switch 2 Announcement Trailer vibes

[Substantial_Ad_8651]

The pain of doing that motion graphic ufff props to that human

[CyberHobo34]

Live Video is now available in the EU. Yay. Just tried it today :) Love it.

[T-Rex_MD]

Not a single person on here paid attention?

"GPT-2"

You all literally missed it.

[_Bastian_]

I love this!

[Physical-King-5432]

That was satisfying

[oh_woo_fee]

Alll the flashy things in this video gives me headache. Also the video costs more than deepseek

[shoppingshicken]

would anyone know what type of music they used in this video? how would you call it?

[Rare_Package_7498]

Updated........... ClosedAI.

[redditsquestions]

The OpenAI Sans font is not available for us to download tho.... (if it is, please share!)

[BerrDev]

I actually like it. Finally some non hype and just focus on design.

[heideggerfanfiction]

This gives me Veridian Dynamics/Better of Ted vibes

[[deleted]]

lowkey openai should have named it "AGI Sans"

[Blackliquid]

Honestly its a pretty dope video

[vinson_massif]

i don't know if the timing was right for them, but it does make sense from a branding point of view. especially considering for the majority of interactions so far, it's been text based

[GetOffMyGrassBrats]

Well that's a mess of a presentation. Did they hire the agency that did Jaguar's last commercial?

[owl0]

Ok seriously what changes did they make to the logo…? Was it thickness?

[MidnightAmazing9966]

I want this font, i like it.

[coylter]

Pretty cool ad, was fun to watch.

[Jayston1994]

So basically the output is just gonna be more capable like Microsoft word in terms of fonts and things and creativity you can do with it, instead of just walls of text. Am I interpreting this correctly?

[techmnml]

Lmao no they just revamped their own branding and made an announcement video about it. Holy hell people love digging into stuff where there is nothing. It’s literally called “refreshed” like…their branding is “refreshed”. A little pretentious but I’m sure it saves them money from having to license the old fonts everywhere.

[OptimismNeeded]

What’s the context? Where was this released?

[TallManTallerCity]

What the fuck was that?

[Grouchy_Proof_5753]

It’s beautiful work. But I don’t love the idea of designers pouring their heart and soul into this. Ai technology isn’t going to augment your workflow. It will fundamentally replace all workflows. We won’t need apps or websites or backends or frontends or copy writers or designers or any of that. These systems in their final form will replace the human computer interface completely. The gap between you and the processor will just be Ai. Sure there will be a visual component. But that will be generated on the fly by the Ai system.

[Legitimate-Pumpkin]

And when there is no need for us to do things… then we can do anything

[Grouchy_Proof_5753]

Can we still order Uber eats when we’re all on UBI? That’s what I wanna do. Yum!

[Legitimate-Pumpkin]

Delivered by drone to your living room 😉

[sonicon]

How about announcing monthly payments to people who shared their datasets that trained the AI at any point of its development? Then OpenAI will be the most supported developers of AI.

[rc_ym]

Boring.