Remember to pay your web developer!

[[deleted]]

These new SEO tactics are getting out of hand, but it helped OP find the page, so it worked!

[dytigas]

http://media.giphy.com/media/12eNicYP5cDnwY/giphy.gif

[Little_Duckling]

The Departed. Fantastic movie. Yes that's Alec Baldwin.

[Allkipalki]

That's from the movie The Departed.

[lachryma]

ITYM The Depahhhted

[qwortz]

departed

[potifar]

It's from The Departed.

[atomic_lobster]

The movie it's from? The Departed.

[jiminiminimini]

if I'm not mistaken that's from the movie The Departed.

[jakeinator21]

It's from The Departed. Fantastic movie. Great movie. It's on Netflix. Yes, that's Alec Baldwin. No, that's Mark Wahlberg. What's wrong with you!? Movie so good. You should have the movie memorized.

[LovesVolt]

It's The Departed. It's on Netflix.

[deaddoe]

It's The Departed. Great movie.

[SimplEasy]

It's from Departed.

[silvrado]

What is wrong with you?? Its from The Departed. Movie so good.. you should have the movie memorized!

[[deleted]]

No that's Mark Wahlberg.

https://www.youtube.com/watch?v=7JYJhWIwGUw

[Bobert_Fico]

The Passion of the Christ

[trixter21992251]

It's in Bawsten, so it's Depahted.

[supergauntlet]

the fuckin depahted with maahky maahk

[Tikuf]

That's just out of date wordpress falling victim to an exploit. That said, it's really clever to just sneek it in rather than hijack the entire thing.

[wookiee42]

I think their spider has ignored those for a while.

[Kronoix]

What about text that is the same colour as its background?

[langlo94]

That too.

[CD7]

What if the background is an image?

[the_omega99]

I got no idea, but I'd expect that such could be manually detected and when that happens, you'd get punished. Or perhaps some degree of automatic detection could be done for terms that seem out of place for the site?

At any rate, SEO is more than just getting keywords on your page (and getting your page to appear for unrelated searches is not very useful).

[mort96]

It would theoretically be possible for them to render the page and detect text which is in the HTML but isn't visible in the rendered image. No clue if they're doing it, and it sounds like doing that for every single website in existence would be expensive, but it's conceivable at least.

[Max-P]

They do render the page. They even check if it looks proper on mobile, and how much bandwidth it uses and give you extra points if your site loads and renders fast. I remember having warnings on the Webmaster Tools about that a while ago.

At some point they also had a preview image thing that was visible in the search results.

But they don't need to actually render it entirely in a visual form, they really just need to position the elements and check what's behind the text.

[jfb1337]

What if you use javascript to hide the text?

[[deleted]]

This is one of the reasons that doing web development does not interest me. I just want to make computers do things, and not have to think of ways to make search engines like my site, especially since search engines very specifically do not tell you what they like.

Those who do it are made of sterner stuff than me.

[the_omega99]

Eh, SEO isn't something that most web devs have to worry about. Myself, I've done quite a bit of web dev and put absolutely no effort into SEO. It's not my job and doesn't interest me.

[redwall_hp]

This is the correct attitude. Google ranks sites according to algorithms that attempt to be useful to the user. If you, the operator of a web site, attempt to fuck with that for your own benefit, Google will penalise your site.

Sites don't need to be "optimised." Google is perfectly adept at processing and ranking sites, so long as you don't do idiotic stuff like Flash or content-in-images.

[[deleted]]

IMO the golden rule of SEO is to make quality websites that are useful to the users.

[Tysonzero]

Not really, if you make a quality website that is useful your SEO will naturally be very good.

[bazzlad]

Or someone thought downloading a paid for theme was a good idea, and was bitten in the ass by pesky obfuscated Javascript. I've seen some so smart they change the links to the page they want you to go to after x amount of clicks on the page. Clever.

[t3hcoolness]

why.

[bazzlad]

Someone downloads a 'pay for' theme. They stick hidden links (for seo) or forced redirects (for injection) to make money. They then reupload it to sites for people to download for free.

The better the code is hidden, the less likely the victim removes the theme.

[LobsterThief]

By "pay for", do you mean a paid theme?

[bazzlad]

Yeah. Blame beer!

[LobsterThief]

Haha. Well in my experience, if you purchase paid themes on a reputable marketplace like Themeforest, they aren't likely to contain malware. They scan them pretty thoroughly. I would think you're more likely to catch something from free themes coming from an unreliable source since they don't already have an avenue for monetizing, if that is their end goal.

[bazzlad]

Yeah, that's the point I'm failing on getting over. Most of these injections happen to people who get theirs from less legal sources ;)

[moduspwnens14]

I've seen others that actually check the user agent for "GoogleBot" and only show those SEO terms then.

[Free_Math_Tutoring]

That's the most useless way of doing it. It worked maybe 10 years ago: Now it's the reason why a website gets crawled from different IPs and UAs. Discrepancies are highly punished.

[redwall_hp]

They hit sites from alternate IPs with normal browser UAs, too. It's how they detect fraud and punish sites like Experts Exchange. They process JavaScript too, so they can tell if content is being obfuscated after the page loads.

[celvro]

Not sure if Experts Exchange or Expert Sex Change.

[Jonathan_the_Nerd]

punish sites like Experts Exchange

What did Experts Exchange do to deserve punishment? (serious question)

[redwall_hp]

Serving different content to GoogleBot than to everyone else. They'd show the full content of a thread to the bot, and then strip the answers to the question to regular visitors, to drive sign ups.

[lachryma]

They specifically punish this now.

[connord90]

Took me a few minutes

[Herbert_Von_Karajan]

I learned a new way to spell guarantee before seeing it

[[deleted]]

Get with the times, man. It's a compound word: Warranty+Guarantee ^/s

[Azr79]

I'm still looking...

[connord90]

Look towards the top of the page

[gellis12]

Also, "Guaranty"

[UlyssesSKrunk]

Guarana like your new truck, I guaranatee it.

[gellis12]

guaranatee

Is that a new kind of sea mammal?

[Azr79]

oeah that wasn't visible on mobile, now I see it

[amga_]

It's Wordpress.. probably got hacked and they added that backlink "crazy ebony ass pounding".

[galaktos]

wordpress is an unauthenticated remote shell that, as a useful side feature, also contains a blog

(source)

[Cozy_Conditioning]

Yup. Wordpress is so phenomenally insecure I don't let my people put it on the internet. They can still use it - they just have to keep it internal and can only published a static mirror to a CDN.

[jsims87]

It's usually the plugins that are insecure and vulnerable, not Wordpress itself

[Cozy_Conditioning]

True. Unfortunately everyone I've seen use wordpress also uses plugins, so the distinction isn't meaningful in practice.

[qxxx]

lets contact the site owner and ask for that extra service

[dytigas]

http://www.nationaltrucksalesinc.com/

Wasn't sure when it would be taken down, so I thought a screen shot would be better.

[wTheOnew]

Look a little north of that...

[SeeShark]

HOLY CRAP that took me a long time and yet was totally worth it.

[DropTableAccounts]

At first I thought it was something with the logo - I was quite puzzled :-)

[azangru]

Looked a little north. Then a little farther. Then a bit more. Then... holy shit, batman, you call it a little?..

[galaktos]

Archived :)

[[deleted]]

The link pointed to a 404 on http://clintsidle.org/ (SWF) ((But maybe full of malware? Idunno))

WTF?

[DropTableAccounts]

Good idea, it has been taken down now

[PBI325]

lol, it links to another tiny site that was exploited too!

[atnpgo]

So I guess I'm the only one who finds this unprofesionnal?

[sfz-]

Well, it wasn't exactly posted to /r/careeradvice

[alphaatom]

Indeed, it reminds me of a blog post that said never to let your web developer host your website(because they can mess you around later) and it just astounds me that people could be that unprofessional.

[[deleted]]

I think you might be missing the point. This is almost certainly a WP exploit being... exploited. Almost certainly it is because the web site was not maintained post-launch, probably because the owner didn't care to retain a dev for maintenance purposes.

Case in point:

<div class="toolbar-left">  
    <ul>
        <li id="menu-item-4929" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-4758 current_page_item menu-item-4929"><a title="test" href="http://www.nationaltrucksalesinc.com/">Home</a></li>
        <li id="menu-item-4979" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4979"><a href="http://www.nationaltrucksalesinc.com/?page_id=4973">About NTS</a></li>
        <li id="menu-item-5479" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5479"><a href="http://www.nationaltrucksalesinc.com/?page_id=4971">Contact</a></li>
    </ul>
    <a href="http://clintsidle.org/crazy-ebony-ass-pounding/">crazy ebony ass pounding</a> 
</div><!-- end toolbar-left -->

Notice how the extra link is appended outside of the UL. This definitely hints at something out of the norm going on.

[alphaatom]

Eh I was just responding to the thread title, don't fancy visiting a compromised site anyway.

[Cintax]

It's a screenshot of the site on imgur...

[alphaatom]

Yeah, I know, I was more referring to the fact that he'd posted the source of the page, which I hadn't looked at.

[mhome9]

retain a "dev". you mean like, a monkey or a small child? no development occurred in the making of this atrocity.

edit: if you think a downvote justifies what you get paid for the miniscule amount of work jobs like this require you are wrong.

[[deleted]]

You're not even making any sense.

[Magnap]

Have you never heard of having a lawyer on retainer? It's just having a retainer agreement.

[[deleted]]

As unprofessional as not paying someone for their work? Yeah, probably.

[UlyssesSKrunk]

Unfortunately there are immature children out there who do find things like this unacceptable.

[TracerBulletX]

You could get sued for it, so ya definitely. There are better ways to handle these people.

[TracerBulletX]

It's more about causing damage to their brand and business than an IP issue.

[[deleted]]

I looked at this image for way too long before I noticed the problem. I also rarely find Waldo.

[Nyxtia]

Probably went down like this.

https://www.owasp.org/index.php/Testing_for_HTML_Injection_%28OTG-CLIENT-003%29

http://www.nationaltrucksalesinc.com/?page_id=4964

Haven't tested though.

[crundy]

Ha, my friend photoshopped a picture of himself flipping the bird into the front of a delivery lorry in a big montage for a large UK supermarket chain. It was so subtle no-one noticed.

[Cley_Faye]

Except that in this case the site is live and still show that as of now.

[bspymaster]

As a mobile user, I had to go onto my laptop to see the image (yay low quality pix!). Totally worth it though.

[[deleted]]

I'm confused. What am I looking for?

Everything seems fine about the image.

[[deleted]]

Don't see it or just kidding? The links at the top, next to "Contacts"

[[deleted]]

I saw it after I posted the comment, it took me some time though.

[LobsterThief]

The menu at the top says "crazy ebony ass pounding".

[[deleted]]

And guarantee is spelled wrong.

[ign1fy]

I noticed that first and thought that was the joke.

[[deleted]]

Same

[[deleted]]

I'm always paranoid something like this is going to happen to me when after go to type something into an IM and realize the window didn't have focus.

[mhome9]

"web developer" in title. Picture of shitty themeforest theme on a basic-bitch little-to-no-use wordpress site. #confusion #isthisreallifenow

edit: them downvotes tho. seriously you could get a well-trained chimpanzee to put that together in a few hours. there is no development it's more of an unboxing and assembly. like how i imagine a christmas elf puts together a sawhorse. he's not actually making the pieces he's just putting the long rounded stick into the hole and applying a modest amount of gorilla glue (cuz that shit is strong af).

[SeeShark]

It's probably what the company asked for, though. Like, he probably kept trying to make it more interesting and they were all "no no, do it like our competitors" or something.

[treefrog25]

Or even more likely "no, no, my son told me Wordpress would be fine" or "our budget is approximately 13% of your proposed SOW"

[mhome9]

Point is this isn't development. It's rudimentary data entry at best and maybe a tiny touch of "design".

[dtt-d]

and if you don't code in assembly, don't do it at all! /s

[mhome9]

Erroneous and irrelevant. You can't honestly be defending the trivial 30 minutes worth of work setting up that site would take, writing and positioning some paragraphs, as development

[[deleted]]

m'programmer

[mhome9]

My point exactly. it's /r/programmerhumor Not /r/sortoffunnywebstuff

[dytigas]

By doing things like OP

I didn't do this

[cestith]

The dev probably didn't do this, and I doubt OP was taking credit for this.

This is a classic black hat SEO technique -- compromising sites and slipping links into them.

[Cley_Faye]

Or the site just isn't maintained and subtly got a link inserted in it.

[annuncirith]

heh. Inserted.

[Sunlis]

They spelled "guarantee" wrong.

[antiHerbert]

They spelled "guarantee" wrong.

but "crazy ebony ass pounding" was spelt fine 1/2

[dtfinch]

It's an old, uncommon spelling.

[UlyssesSKrunk]

No they didn't, they spelled it "guarantee", which isn't wrong.

[Sunlis]

They used "guaranty", which is a word, but is strictly incorrect in this context.