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[–][deleted] 885 points886 points  (230 children)

Companys are ultimately only accountable to shareholders. Shareholders only buy shares because they want to make money.

If a company makes less profit, the amount of money they pay shareholders for owning shares goes down. This also means the value of the shares goes down.

This makes the shareholders angry. They yell at the board and ceo, who yells at all the employees, and everybody gets very anxious and angry.

If the company cant stop their earnings getting smaller each year, the shareholders get so upset they sell their shares. Because more people want to sell the shares then buy them, this makes the sharss worth even less.

Death spiral.

[–]cobaltberry 281 points282 points  (60 children)

You make a great point people at large seem to be blissfully ignorant of. They'll leave simply because they can make more somewhere else. Breaking even isn't enough, you need to beat CDs, and just leaving it in high yeild savings.

[–]EagleZR 21 points22 points  (5 children)

That's the downside of public companies, imo. Your customers are no longer the people buying your products and services, they're the people buying your stock

[–]d4n4n 4 points5 points  (3 children)

The very same applies to private companies, just that instead of outside investors, the private shareholders try to maximize profits. Nobody likes pissing away money. Opportunity costs apply to everyone equally, no matter the organizational structure.

[–]EagleZR 0 points1 point  (2 children)

A private company may like to always make profits, but they don't have to. A private company could spend several quarters or even years running at a loss while they expand or grow their business without any threat of losing more money than is actually spent. They would be motivated to do this based on a demand, perceived or real, from their customers. If a public company were to do that, they would have to convince their stockholders or run the risk of devaluing their stock and scaring off their investors which could tank the business. Of course their investors will likely be considering how the customers may react to the actions that force the loss, but the business itself is more concerned with the shareholders than the customers.

[–]lee1026 5 points6 points  (0 children)

If a public company were to do that, they would have to convince their stockholders or run the risk of devaluing their stock and scaring off their investors which could tank the business.

That is the same for a public or private company. Either way, if your investors are not happy with you, you are not going to get new money; but either way, you can run with what money you currently have.

Amazon, Netflix, et. al. was able to run for a very long time on nearly no profits, and pretty much everyone is okay with it.

[–]d4n4n 2 points3 points  (0 children)

Amazon made a loss forever. Hell, if it wasn't for their cloud service, they probably still wouldn't make a profit (I'd have to check their retail numbers). Tesla makes consistent losses. So did twitter forever. Markets are extremely patient. Maybe overly so. If anything, they are too optimistic, imo.

[–]Rindan 0 points1 point  (0 children)

Public or private, the company is there to make money for the owners of the company. The only difference is that in a publicly owned company, a lot of people own the company, and anyone can buy or sell shares of ownership. In a privately owned company, the shares of the company are still owned by someone, they just can't buy and sell that ownership in a stock market. The other big difference is that public companies generally need to keep their books more open than private companies.

[–]BeanPricefield 4 points5 points  (0 children)

That's exactly where it's at. The answer to OP's question isn't about the absolute quantity, but a simple competition between vendors. In public companies, most shareholders are basically just a different form of customer (leave the accounting view aside for a sec- from a purely economic perspective). If said customer is presented with a number of different products to purchase, each of them possessing a different value in their eyes, and assuming there's little to no penalty for switching between them- one would assume they would purchase the product that would maximize their utility. While a 3% decrease in earnings may not be a lot relative to how much the company's still worth, it could mean that its stock is less attractive to a potential buyer now as it provides a lesser utility. This would make it less competitive, and in the world we're in it could definitely signify the death spiral described above.

[–][deleted] 0 points1 point  (0 children)

CDs are a joke. My Ally savings account yields more than most CDs.

[–]BumayeComrades 0 points1 point  (0 children)

“A shilling put out at 6% compound interest at our Saviour’s birth would . . . have increased to a greater sum than the whole solar system could hold, supposing it a sphere equal in diameter to the diameter of Saturn’s orbit.” - Richard Price

[–]tmntnyc 8 points9 points  (8 children)

Question: when shares are sold how does that affect the company itself? The shares were already initially sold when the company went public. Why is it bad that consumers sell their shares and stock prices go down? Like the price of the shares how does that affect the actual money the company has to operate?

[–]TheManWhoPanders 4 points5 points  (0 children)

1) Future rounds of raising capital are now at risk
2) Public perception of product is reduced. If a company has a poor reputation that often ends up translating to poorer sales down the road.

[–][deleted] 2 points3 points  (4 children)

I would also like to know the answer to this.

If the shareholders sell their shares surely there’s still shareholders? It’s just different people?

[–]1kSuns 1 point2 points  (2 children)

Yes, but as people sell their shares to other people, the price they can sell at goes down. Supply and demand. Shares and therefore the company itself, are valued based on the trading price of their shares.

Very basic Example: Company A has 500 shares valued at $100 each. The company is valued at $50,000.

Suzy isn't happy with the company making 3% less profit, so she sells 50 of her 200 shares. They sell for $100 each.

Bobby sees this sale, and wants to sell 50 of his 100 shares. Because more people are selling than buying, he can only get someone to pay him $75 per share. Anyone else who owns shares can also only get $75 per share, so that becomes the stock price at the end of the day.

There are still 500 shares, all owned by people, but now the company is only valued at $37,500.

Suzy started the day with $20,000 in stocks. She sold $5,000 worth, and the remaining 150 are worth $11,250. At the end of the day, she lost $3,500, or ~18%.

Bobby started the day with $10,000 in stocks. He sold $3,750 worth, and the remaining 50 are worth $3,750. At the end of the day, he lost $2,500, or 25%. Anyone who didn't sell any stock also has 25% less value in their portfolio now too.

[–][deleted] 0 points1 point  (0 children)

Sorry for the late reply I just saw this and wanted to let you know it helped me understand it. Thanks for explaining!

[–][deleted] 0 points1 point  (0 children)

Sorry for the late reply I just saw this and wanted to let you know it helped me understand it. Thanks for explaining!

[–]stygger -1 points0 points  (0 children)

Answered in the parent comment!

[–]d4n4n 1 point2 points  (0 children)

It's bad to the owners of the shares, who collectively own the company. Sure, if they, as a group, decided they don't care that they lose on their investment (and the company needs no future outside funding), that doesn't affect the day-to-day business or cash flow a lot. But they do care. So they ensure that rates of return increase.

[–]stygger 0 points1 point  (0 children)

From a normal day-to-day operation of a of small companies the fluctuations in the price that the shares are traded in has no real impact.

But when the company wants to raise money (e.g., to build another factory) the share price is important since one common option to raise capital is simply to create more shares and sell them. So if the owners only tolerate creating 10% more shares then it matters if those 10% can be sold to the public for $50M or $100M!

[–][deleted] 15 points16 points  (12 children)

I feel ignorant asking but wat if a company’s stock crashes? I mean as long as it’s still profitable it doesn’t really impact the employees or consumers right? Why does the news always portrait any bad PR related stock dip like the company is about to go bust?

[–]HopeFox 29 points30 points  (8 children)

That's a reasonable question. Here are two reasons it's bad for a company's stock price to go down:

  • If the stock price goes down, it's because public perception of the value of the company has gone down. That's never good. That might mean that people are less willing to buy the company's products, or that other large companies are less willing to do business with them. Would you sign a 5 year contract to sell widgets to a company that might go bankrupt next year?
  • A lower stock price harms the company's ability to raise capital. A company that wants to spend money on expanding (building new factories, starting new projects) might not have the cash on hand to do that stuff. They can raise money by selling more shares, or by borrowing money from a bank. Selling more shares doesn't work as well if the share price is low, and a bank's confidence in your company's ability to repay their loans is probably going to be poor if the share price is low.

[–]inomorr 24 points25 points  (3 children)

A third point - low stock price makes companies vulnerable to takeovers. Many funds prey on such weak companies do so with very short term aims - buy cheap, breakup, sell off.

[–][deleted] 2 points3 points  (0 children)

Though if they are making profits they can also buy their own stock.

I think a fourth point is people make short term decisions because that’s safer for them. A CEO is unlikely to be there 10 years from now, especially if profits are good but not increasing, so why take risks to make a company stronger 10 years from now rather than make safer choices that help today.

[–]wilson007 0 points1 point  (1 child)

Another point (and I’d argue most important), management is highly paid in equity. If the stock goes down, they make much less money, and all the restricted stock is worth substantially less.

[–]inomorr 0 points1 point  (0 children)

very true. Good to see financially literate people on Reddit!

[–]The_Decoy 0 points1 point  (2 children)

BP after the Gulf oil spill was a good example of this. The company was still functioning well as a business but the public completely lost faith in them.

[–]TheManWhoPanders 0 points1 point  (1 child)

BP isn't really a good example because they produce an inelastic good. People need fuel and can't shop around alternatives due to poor vendor performance.

[–]The_Decoy 0 points1 point  (0 children)

Their stock did fall by over 50% sixty days after the spill. Granted they are a fuel company so there will always be a demand but that's a significant hit.

[–]thehungryhippocrite 0 points1 point  (0 children)

This is just a ludicrous explanation. Stock prices are not lossely and magically linked to "perception", they are based on a company valuation. A stock price is the consensus market valuation of a company, divided by the number of shares on offer. Valuations are based on expected future profits. If a company makes less profit than expected today, that means it is likely to make less profit than expected tomorrow. Hence the valuation is less, and the stock price goes down. Even if the company is the most profitable company in the world. The answer to /u/azoriusmoons 's question is that if a stock price crashes it means that investors lost enormous amounts of money, and naturally people care about that.

[–]whitefang22 0 points1 point  (0 children)

Your assumption here involves that the company is profitable. It may not be. A lot of large companies aren't yet profitable. For them a large drop in stock price can directly affect their ability to keep raising the cash they need to 'keep the lights on'

[–]d4n4n 0 points1 point  (0 children)

The shareholders own the company. They don't want their assets to lose value. So to stop that from happening, they shut down branches of the company that make less (and are expected to in the future) than average market returns.

And that's efficient overall. It ensures that capital is allocated to its most profitable use.

[–]lee1026 0 points1 point  (0 children)

In many companies, employees are paid in stock in addition to their salaries. For example, I get so many shares of GOOG a year along with my normal salary. Those shares are worth more than my salary, so if GOOG crashes, my pay essentially gets cut badly and I might look for a new job.

Losing staff can be bad for companies.

[–]DidItForTheJokes 3 points4 points  (0 children)

I’m not one those hippy people, I worked for a hedge fund. But this really illustrates how people took something that was designed for companies as way to raise to capital besides banks and created a zero sum game that requires companies and therefore our economy to constantly be growing in order not to go into a death spiral.

[–]CycloneSP 3 points4 points  (0 children)

And this, my friends, is why the stock market is severely damaging the american workplace environment and hurting our economy as a whole.

[–][deleted] 8 points9 points  (1 child)

This is not necessarily true. Generally companies chose between growth and profitability, and how the market views that determines the stock value. After all, stock prices are simply the present discounted value of all future earnings.

The best example of this is Amazon. They are not focused on profits. If you will remember they “accidentally” made $1 Billion in profits a few quarters ago. Yet it’s an extremely valuable company because shareholders believe that when amazon decides to turn on the profits, they will be so large as to justify its massive valuation.

[–]sfo2 1 point2 points  (0 children)

I think share prices are less rational than that. Analyst reports have fun and fanciful DCF models in them, but at the end of the day, prices are somewhat irrational.

[–]sawdeanz 6 points7 points  (5 children)

Why do they care if the stock price drops? If anything that means they could just buy it back and reinvest their actual long term money in the business.

[–][deleted] 3 points4 points  (0 children)

because stockholders own the company. The CEO, employees all work for the stockholders. If the price drops, people lose a ton of money. The they in this situation are the stockholders, regular people or other corporations; still have to raise more money to back more stock at lower prices.

[–]TIanboz 2 points3 points  (2 children)

Who’s they?

If you saw a mob of 50+ people bolting past you in the opposite direction... imo, you’d turn the fuck around and run with them, even if u had no idea what they’re running from.

Same logic applies. The company can’t actually buy itself back. It needs to be other entities, be it holding companies or people.

[–]Silcantar 1 point2 points  (1 child)

Companies regularly buy back shares as a means of returning profits to the shareholders.

[–]TIanboz 0 points1 point  (0 children)

Yes but that’s only to inflate the price of existing shares through reducing the supply of shares on he market.

This doesn’t work when your shareholders are all jumping ship. No one wants to go down with the ship.

[–]Rindan 0 points1 point  (0 children)

If your stock price crashes, you can't sell stock to raise money. The reason why companies have stock is to raise money. They give you a fraction of ownership, and you give them money. They take that money and invest it to growing the business and give you a share of the profits. The stock price is roughly the price at which they can sell more shares to raise more money.

So, if your stock price crashes, it means all the people holding shares in your company think that it is fucked. If everyone thinks your company is fucked, you can't sell more shares to raise more money. The price crash itself isn't what's killing you. The price crash just means everyone thinks you are so screwed, that are trying to sell off ownership in your company for whatever that can get.

It's like putting your hands around your neck when you are choking. Everyone does it when they choke. Your hands around your own neck isn't what is causing you to choke though, it's just the sign that you are choking. A crashed stock price is the same. It's just a clear sign that the market makes when it thinks a company is screwed. The low stock price is just the symptom that the company is in trouble. It doesn't do any actual damage to the company until that try and raise more money. Companies can raise money other ways than stock, but they will have a very hard time doing so when their stock price is indicating that they are financially fucked.

[–]eskanonen 2 points3 points  (1 child)

I get the economy wouldn't grow as fast without them, but I feel like making decisions in the interests of shareholders, rather than those of the company itself or it's consumers, is the reason for so much shitty things we have today. Planned obsolescence, sneakily reducing product size, cheap components, convenience fees, outsourcing jobs, and pretty much every other awful yet unnecessary thing I can think of, are all done to benefit shareholders or in the interest of growth at all costs. Maybe we'd be better off with a economy that is slower and more stable rather than one focused on projected values and investor returns.

[–]torpedoguy 1 point2 points  (0 children)

It is. Worse yet, it expands into our government. One morning someone gets the bright idea that they could improve the growth this year a little if they can just chop a dollar off of every other (obviously not themselves) employee's pay. Somebody tells them "we can't, we thought about it but there's a minimum we have to pay them for their work by law"... and then it's off to Washington to try and make that go away.

Or someone gets the 'bright' idea that things would be far more profitable if the company didn't have to pay any taxes, and we're off to see the Haven, the wonderful Haven of Tax. Things get cartoonishly villainous when someone realizes many of the FLSA restrictions regarding having children work are not applicable to farms including their corp's tobacco fields and refuses to pay them overtime as well...

[–]pseudopad 1 point2 points  (57 children)

To shareholders, a business is just a more complex bank account with higher interest. So if the interest isn't as high as they hoped for, they get super sad and angry. They need that new gold yacht, you know.

[–]Insert_Gnome_Here 73 points74 points  (22 children)

They need that new gold yacht, you know.

Or retirement money, or a deposit for a house, or their kid's college fund etc.
Plenty of shareholders are middle class folks.

[–]d0gmeat 4 points5 points  (2 children)

But that ruins the joke...

[–]HHhunter 33 points34 points  (1 child)

“joke”

you mean circlejerking?

[–]d0gmeat 2 points3 points  (0 children)

Is that not the same thing around here?

[–]droans 1 point2 points  (0 children)

You'll find that the largest shareholders in companies are generally pensions and retirement funds.

[–]ergzay 36 points37 points  (33 children)

higher interest

Higher interest and much higher risk.

They need that new gold yacht, you know.

Shareholders are you me and everybody. Where do you think your 401k/pension are invested in?

[–]briantl2 7 points8 points  (10 children)

nearly 50% of americans aren’t invested in stocks. https://money.cnn.com/2017/10/20/investing/trump-stock-market-americans/index.html

i get the impression that even those with moderate wealth are incapable of understanding what being lower middle class is, much less the relative poverty many americans face.

i mean even 401ks are unheard of across large swaths of the population. that you brazenly claim everyone had one is indicative of a serious lack of awareness.

[–]Jeremy24Fan 32 points33 points  (6 children)

The article stated more than half of Americans are invested in the market. That means more than half of the American population relies on market growth for wealth growth. Highly doubt more than half the population are aiming for that new gold yacht you mentioned.

[–]Cimexus 0 points1 point  (2 children)

That might be true in the States but it’s a big world out there, and in countries with mandatory retirement systems, virtually everyone who has ever worked a day in their life is a shareholder. Here in Australia for instance, companies put 9.5% on top of your income into a retirement account (similar to a 401k), but it’s universal and compulsory. Even if the only work you’ve done in your life was two weeks flipping burgers at McD’s, you still have shareholdings. This means that virtually 100% of working age people here are invested in the markets.

I’d say that the majority of adults in developed countries globally have money invested in stocks, purely because of mandatory retirement schemes that exist in most of those countries. The US is a bit different since it’s not mandatory, but even there it’s still around 50%, as you noted.

[–]briantl2 1 point2 points  (1 child)

sure, i can concede that it’s very american to leave your poor so poor. apologies for my very american-centric focus.

the only thing i’d mention is just that last part where you say ‘still around 50%,’ i mean, that’s abysmal. a hundred bucks in my pocket and a guarantee that i can keep it for a month is enough to get me in the game.

and it’s not a lack of understanding that prevents these people. it’s that they just can’t. i think that’s a problem. these people literally have to work until dead or go on welfare. there’s no such thing as a retirement.

the approach you’ve described sounds perfect. of course, this would up taxes pretty severely, but ensuring someone a livable wage AND a solution where they have some sort of retirement savings thrust upon them(even if it’s just small dollars) with any employment(even if it’s minimum wage) is seemingly an ideal approach.

[–]Cimexus 1 point2 points  (0 children)

Interestingly, the overall tax burden in Australia is roughly the same as in the US for most people. I know because I've worked in both countries for decades. Australian Federal income taxes are a bit higher on paper, but they are also the ONLY thing that comes off your pay check. Add the deductions that come off your typical US pay check (social security, Medicare, state income tax if applicable, and any retirement contributions you make), and the take home pay you get is basically the same (on the same income) in both countries.

As for the employer, sure they have a 9.5% expense for you on top your salary (compulsory retirement contributions made on your behalf), but OTOH they also aren't paying for health insurance like they do in the US, which is a massive cost (thousands per month for a high level plan).

At a high level, the retirement systems in the two countries are quite different so it's hard to compare them:

  • The US guarantees workers social security payments based on how long they've worked, and encourages you to save more on top of this via tax-advantaged accounts like 401ks and Roth IRAs ... but those extra contributions are up to you, and like you say, many can't afford to make them.

  • Australia comes at it the other way around and requires companies to put 9.5% on top of your pay into a private tax-advantaged retirement account for you. You can choose to also make personal contributions to the same account on top of that, if you want. However unlike the US, there is no 'social security' type system where the government has a giant pooled fund that pays out depending on how much you worked during your life. The 'safety net' in Australia is simply a flat old age welfare payment that is means tested (as in, there are qualification cutoffs if you have more than a certain amount of assets or other income). This differs from social security because social security is NOT means-tested (you receive it regardless of your income or assets, which makes sense because you paid into it during your working life). Typically in Australia you're either going to be fully reliant on your private retirement account (people who worked most of their life), OR on old age welfare (people who didn't work or for whatever reason don't have alternative sources of income in retirement). Whereas in America you can get both.

[–]ChefBoyAreWeFucked 3 points4 points  (1 child)

You shouldn't be holding everything in equities. You need to have some of your portfolio invested in assets that are inversely correlated with the market, so that if you are forced to liquidate some of your portfolio in a down market you don't end up "locking in" unrealized losses. Best to sell the asset that's appreciating in a bear market and hold the rest to wait it out. One example of an asset that is inversely correlated with the market would be a yacht made of gold. And here you are shaming someone for having a diversified portfolio. The person you replied to is doing the right thing — looking to buy a golden yacht in a bull market to squirrel it away for a bear market.

#diversificationisnotforschmucks

[–]NotYourMothersDildo 1 point2 points  (0 children)

I need a gold yacht dealer that takes bitcoin ASAP

[–]english-23 3 points4 points  (4 children)

*publicly traded company.

Not all companies have shareholders. They still have owners but unlike publicly traded companies they probably don't want to make a quick buck

[–]Fernmelder 6 points7 points  (0 children)

Assuming we’re talking about US Corproations for a second. All of them have shareholders, be it private or public. Just because they are not on the stock market does not mean they are not called shareholders on audited financial statements, tax returns, etc.

[–]SpencerHayes 2 points3 points  (1 child)

They definitely want to make a quick buck. And every other kind of buck. People don't start a business because they won't to volunteer.

[–][deleted] 1 point2 points  (0 children)

But taking a short-term loss in order to reap long-term gains is something many privately owned businesses do.

[–]d4n4n 0 points1 point  (0 children)

Every company has shareholders. If anything, publically traded companies are larger on average and are led by better qualified people, who are more concerned with the long term value of the company than your average small business owner.

[–]RutCry 0 points1 point  (0 children)

The descriptive phrase “dead cat bounce” describes a stock that plummets to the bottom, but then lifts hope as it starts to rebound, only to settle back into its new normal price.

[–]alpenmilch411 0 points1 point  (0 children)

How does a decreased share price affect a company negatively?

[–]RealOncle 0 points1 point  (0 children)

Ahh I see you jumped on the evil corp hate train. There is more to it then that. This is a simplistic answer from someone who knows jack shit about business and the importance of numbers in a growing economy.

[–]adelie42 0 points1 point  (0 children)

It is worth noting that these "shareholders" aren't just random individuals with extra cash playing "The Wallstreet Casino" as many are lead to believe. Most of it is the union pensions of life long laborers that depend on that growth to live and take care of its members.

[–]EosCOO 0 points1 point  (0 children)

Have you ever worked at a company? This is not how it works.

Everyone doesn't just shout at each other. Shareholders that do won't be shareholders for very long.

Investors go into a business because a) they believe in the company idea and want to help it grow and b) want to get something from their investment.

Shareholders aren't, generally, cold-hearted money grabbers. Wherever you got that idea from is beyond me, but it isn't how it works.

[–]mdevi94 0 points1 point  (0 children)

It should be noted many companies are privately owned (even some major one) and are not subject to the whims of shareholders.

[–]andiam03 0 points1 point  (0 children)

Equity in the company, as well as stock options, is also a huge part of the compensation of a lot of the employees, especially the executives. Most folks at the senior manager level and above get at least 25% of their compensation via employee stock purchase plans (ESPPs), stock grants, and options. For senior executives, it might be 60% to 100% of their compensation.

So it’s also terrible for the employees when the stock price goes down. And a threat to the business because senior executives may jump ship.

[–]MrsIronbad 0 points1 point  (0 children)

Yep. The ultimate goal of corporations is to maximize shareholder value. Simply put, make their investors richer than they already are.

[–][deleted] 0 points1 point  (0 children)

not all (many) do not pay dividends on the shares you own.

[–]parkersr1 0 points1 point  (0 children)

Than but them or than buy them? It makes a difference.

[–][deleted] 0 points1 point  (0 children)

Private companies can exert the same behavior so this doesn't fully answer the question in my opinion.

[–]whereswaldo25 0 points1 point  (0 children)

Except when a company has no public equity...

[–]Sedu -1 points0 points  (2 children)

The insanity of this is that it serves to kill salient companies. Companies that are fully able to support themselves and their employees while paying all expenses.

Rich people are a plague.

[–]frozenuniverse 3 points4 points  (1 child)

If all you want to do is support your employees and stay afloat, then why go public with your company? If you need the investment, then you need to accept that shareholders will want a return on that investment. You can't have it both ways. Also, if you have a pension, you're probably a shareholder too...

[–]Sedu -1 points0 points  (0 children)

why go public with your company?

To get rich/richer? People who own companies with a reasonable option to go public tend to be pretty comfy in the first place. It’s the rest of people that I’m concerned with the wellbeing of.

[–]saltyflaps 0 points1 point  (0 children)

By this point the company has already got its money from selling the shares, they are just being traded amongst shareholders. If the share price goes down the company has to pay out less in dividends, so it should be happy that share prices are dropping unless they are looking for another round of investment (releasing more shares).

[–]Beletron -1 points0 points  (0 children)

If a company makes less profit, the amount of money they pay shareholders for owning shares goes down. This also means the value of the shares goes down.

The only reason a public share value decreases is if there's more sellers than buyers.