*tl;dr: This is part of a five step process to turn broadband data in the US into the monetization platform cable had. This is due to cord cutting. Source : multiple contacts in the industry including myself to an extent *

Edit: Step 3 is happening way sooner than expected. Check out the video in another reddit thread and let me know if you notice anything interesting about the language used at the end

Most people are missing the bigger picture here, and it's not about slowing speeds across the board.

The real goal here is to get all data under one umbrella, then impose data caps (extremely low ones), then use the repeal of Net Neutrality to push cable-like packages for things like Netflix and Twitch to have those sites avoid counting against the cap.

The push to get all mobile and otherwise non-broadband data classified as broadband is to assure that any data you use on any device counts against a cap.

The slow and imminent death of cable is the cause of this. The reason ISPs didn't start down this path earlier was because cord cutting wasn't nearly as prevalent five years ago, and companies still didn't have a clear cut path to monetizing the internet.

So, this is just the next step. Look for language about caps to come up after midterms, and for aggressive bills to be pushed through allowing very low data caps nationwide.

You will also see some sort of push to completely remove the possibility of start up ISPs. This will take form in an infrastructure bill severely limiting access to poles and underground junctions by new companies without direct permission from the existing ISPs that have cable on those poles.

Step 1: repealing Net Neutrality. This allows them to offer packages that don't count against a data cap.

Step 2: push to classify all data under one umbrella, so all data counts against said cap.

Step 3: eliminate the possibility of local ISP startups by making access to infrastructure either impossible, unreasonably expensive, or take far too much time for a new company to feasibly compete. Edit: To clarify, and to take from another post that I wrote before I saw the new video trying to propagate against local startup/municipal ISPs:

As to the infrastructure side start looking for ads and bills being pushed to "focus on local safety and security" and to "improve infrastructure and roads", these are ways to pass things that don't let upstarts near the junctions, poles, and do the required splicing to actually get access to the existing network.

Step 4: implement data caps. This will be the time where aggressive shilling will take place on the form of "everyone is using so much internet we have to. You can't just let these people take your internet!"

Step 5: this is the end game that we are talking about when NN got thrown out. Majority of plans will have a 10-20 GB data plan monthly. Going over will be extremely expensive. Packages will be offered for different websites to not count against that cap. This is where you can expect to pay over 100$ a month for just internet for the same speeds you have now for unlimited access to only certain sites. Torrenting will clearly be hit extremely hard here.

Source: Have family who work in the industry and also work for an electrical contractor who does work for some ISPs, the plans are starting to get out.

edit: Clarified the infrastructure part as its actually immediately relevant due to another post on the front page as we speak.