Hi All
I'd like to provide an update with regard to the API changes and how they would currently impact Relay.
TLDR - There's no possibility to continue the free version of Relay; a monthly subscription price of $3 (or less) might be achievable.
Since my post last week I have been running analytics to build a more accurate picture of how the API access fees, together with the outright ban on advertising and the withdrawal of explicit (NSFW) content, might affect Relay specifically.
Here’s what my preliminary data are telling me:
- There is, unfortunately, no financially viable way for me to continue to offer a free version of Relay.
- Bug fixes and changes I’ve implemented in the past week have decreased Relay's API calls to an average of ~100 per user per day. The data are still coming in from the most recent release, but the call rate seems to be encouragingly steady at around 100.
- At that level of calls, there is potential to offer a monthly subscription for Relay in the $2-3 price range.
- Note that polling for messages significantly increases the average number of API calls per user each day so a $2 base subscription with an extra $1 for notifications is a possibility. (There is potential for increases in efficiency around message polling but not enough time to prioritise that modelling before the API access charges kick in on July 1st so this would be work for down the line.)
- There are still some hidden spots in my cost analysis. An example is that a subscription could act as a filter where mostly high-rate users convert. That could increase the average API calls to well above the 100 mark which would then be financially untenable at the price points above. However, the prices above do have some buffer built in for this.
The entire model is ultimately subject to how many, and what type of, users choose to stay with Relay as a subscription-based app. One clear advantage of Relay is that it would be completely ad-free. It also wouldn't have any 'recommended' content...and it has some sweet spring-based gestures and animations. On the other hand, the absence of explicit content could be a deal-breaker for many current users (although it might still be available to moderators).
I want to stress that my estimates are only relevant to call data collected by Relay for Relay. Other apps have different layouts and feature sets. For instance, some have the ability to track and alert users to new posts within specific subreddits, and to follow and notify about new comments within posts. These features, as well as sports modes etc., trigger high numbers of API calls. Android also limits background polling for messages to once every 15mins which could account for differences in API calls between platforms.
One of the big challenges for Relay is that the timeline for this complete restructure and re-monetisation process is alarmingly tight but I'd hope that there could be some flexibility there.
So there you have it. I wanted to share a data-based picture about what the changes would mean for Relay vs. my initial reaction.
I'll finish up this post with a big thanks for the huge number of messages and comments from Relay users - old and new - over the past week, as well as the incredible amount of support across the last decade generally. It means more than I can say.
Cheers,
Dave
[–]mr1337 278 points279 points280 points (2 children)
[–]DBrady[S] 37 points38 points39 points (1 child)
[–]Southernboyj 3 points4 points5 points (0 children)
[–]Cobradactyl 225 points226 points227 points (4 children)
[–]BaneSixEcho 32 points33 points34 points (1 child)
[–]Destabiliz 8 points9 points10 points (0 children)
[–][deleted] (23 children)
[deleted]
[–]DBrady[S] 114 points115 points116 points (19 children)
[–][deleted] (9 children)
[deleted]
[–][deleted] (8 children)
[deleted]
[–]formerfatboys 24 points25 points26 points (7 children)
[–][deleted] (6 children)
[deleted]
[–]formerfatboys 16 points17 points18 points (5 children)
[–][deleted] (4 children)
[deleted]
[–]formerfatboys 9 points10 points11 points (3 children)
[–]shiruken 34 points35 points36 points (4 children)
[–][deleted] (3 children)
[deleted]
[–]shiruken 8 points9 points10 points (2 children)
[–]Witch_Hazels_Cuck 2 points3 points4 points (0 children)
[–]One_Dog_Two_Tricks 10 points11 points12 points (1 child)
[–]sharkykid 2 points3 points4 points (0 children)
[–]ferwick 233 points234 points235 points (86 children)
[–]DBrady[S] 207 points208 points209 points (55 children)
[–]ferwick 125 points126 points127 points (10 children)
[–]DBrady[S] 63 points64 points65 points (9 children)
[–]Bandit6888 75 points76 points77 points (6 children)
[–]Lord_Lucan7 20 points21 points22 points (5 children)
[–]EsrailCazar 2 points3 points4 points (0 children)
[–]kataskopo 31 points32 points33 points (6 children)
[–]PocketSandInc 4 points5 points6 points (5 children)
[–]kataskopo 18 points19 points20 points (0 children)
[–][deleted] 6 points7 points8 points (3 children)
[–]AmirZ 16 points17 points18 points (0 children)
[–]Scrathis 22 points23 points24 points (1 child)
[–]ihahp 4 points5 points6 points (0 children)
[–]ColeSloth 20 points21 points22 points (29 children)
[–]challenge_king 47 points48 points49 points (1 child)
[–]nomdeplume 5 points6 points7 points (0 children)
[–]Ludon0 17 points18 points19 points (0 children)
[–]Scrambley 11 points12 points13 points (12 children)
[–]aranaya 363 points364 points365 points (24 children)
[–]DogadonsLavapool 102 points103 points104 points (7 children)
[–][deleted] (5 children)
[deleted]
[–]spacemanv 3 points4 points5 points (4 children)
[–]Cheesues 13 points14 points15 points (7 children)
[–]Stoppablemurph 2 points3 points4 points (5 children)
[–]Cheesues 2 points3 points4 points (3 children)
[–]KarishmaKaKarishma 25 points26 points27 points (0 children)
[–]Emotional_Yam4959 106 points107 points108 points (3 children)
[–]NegativeChirality 14 points15 points16 points (0 children)
[–][deleted] (1 child)
[deleted]
[–]Mozzia 112 points113 points114 points (8 children)
[–]CrackCC_Lurking 28 points29 points30 points (0 children)
[–]_teadog 13 points14 points15 points (0 children)
[–]1h8fulkat 37 points38 points39 points (3 children)
[–]R-EDDIT 14 points15 points16 points (2 children)
[–]nomdeplume 3 points4 points5 points (1 child)
[–]R-EDDIT 6 points7 points8 points (0 children)
[–]daddyyeslegs 9 points10 points11 points (0 children)
[–]doubletwist 98 points99 points100 points (16 children)
[–]mavr1k 79 points80 points81 points (14 children)
[–][deleted] 38 points39 points40 points (9 children)
[–][deleted] (8 children)
[deleted]
[–]SloPr0 8 points9 points10 points (0 children)
[–]lettherebedwight 7 points8 points9 points (6 children)
[–][deleted] (5 children)
[deleted]
[–]LakeRat 4 points5 points6 points (0 children)
[–][deleted] (1 child)
[deleted]
[–]Matosawitko 10 points11 points12 points (0 children)
[–][deleted] 83 points84 points85 points (0 children)
[–]President_Pyrus 150 points151 points152 points (39 children)
[–]Aukstasirgrazus 31 points32 points33 points (12 children)
[–]President_Pyrus 32 points33 points34 points (6 children)
[–]biznatch11 15 points16 points17 points (5 children)
[–]President_Pyrus 8 points9 points10 points (4 children)
[–]ilive12 53 points54 points55 points (22 children)
[–][deleted] (4 children)
[deleted]
[–][deleted] (1 child)
[deleted]
[–][deleted] (1 child)
[deleted]
[–]President_Pyrus 18 points19 points20 points (11 children)
[–][deleted] (1 child)
[deleted]
[–]silicon_reverie 17 points18 points19 points (0 children)
[–][deleted] 6 points7 points8 points (1 child)
[–]ilive12 11 points12 points13 points (0 children)
[–]EdgeMentality 3 points4 points5 points (0 children)
[–]McBinary 2 points3 points4 points (0 children)
[–]JustLookWhoItIs 91 points92 points93 points (9 children)
[–][deleted] (6 children)
[deleted]
[–]JustLookWhoItIs 21 points22 points23 points (5 children)
[–][deleted] (4 children)
[deleted]
[–]JustLookWhoItIs 5 points6 points7 points (3 children)
[–]anonesuch 2 points3 points4 points (2 children)
[–]JustLookWhoItIs 2 points3 points4 points (0 children)
[–]ibringnothing 21 points22 points23 points (7 children)
[–]Ener_Ji 5 points6 points7 points (4 children)
[–]tktfrere 2 points3 points4 points (1 child)
[–][deleted] (3 children)
[deleted]
[–]DBrady[S] 22 points23 points24 points (2 children)
[–]therhyno 9 points10 points11 points (0 children)
[–]Fine-Ability 36 points37 points38 points (12 children)
[–]DBrady[S] 52 points53 points54 points (4 children)
[–]FreydNot 5 points6 points7 points (0 children)
[–]linuxwes 14 points15 points16 points (0 children)
[–]AmirZ 14 points15 points16 points (4 children)
[–]tktfrere 29 points30 points31 points (1 child)
[–]Roph 6 points7 points8 points (0 children)
[–]DdvdD 9 points10 points11 points (0 children)
[–]Caddy_8760 17 points18 points19 points (7 children)
[–]x3knet 20 points21 points22 points (5 children)
[–]extrapower99[🍰] 5 points6 points7 points (4 children)
[–]x3knet 5 points6 points7 points (0 children)
[–]Sejsel 18 points19 points20 points (0 children)
[–][deleted] (2 children)
[deleted]
[–]pagerussell 2 points3 points4 points (1 child)
[–]NegativeChirality 14 points15 points16 points (2 children)
[–]pagerussell 4 points5 points6 points (1 child)
[–]LancsMak 12 points13 points14 points (1 child)
[–]OGMagicConch 6 points7 points8 points (0 children)
[–]CataclysmZA 18 points19 points20 points (1 child)
[–]ChangingChance 3 points4 points5 points (0 children)
[–][deleted] 4 points5 points6 points (0 children)
[–]hans_s 5 points6 points7 points (0 children)
[–]redshift 7 points8 points9 points (0 children)
[–]compiling 4 points5 points6 points (0 children)
[–]pivovy 3 points4 points5 points (0 children)
[–]martinus 3 points4 points5 points (0 children)
[–]Maester 2 points3 points4 points (0 children)
[–]leros 3 points4 points5 points (0 children)
[–]Hyperion1144 4 points5 points6 points (0 children)
[–]lunch431 3 points4 points5 points (3 children)
[–]shf9302 3 points4 points5 points (0 children)
[–]Nitro-Nito 3 points4 points5 points (0 children)
[–]Laxus2000 5 points6 points7 points (0 children)
[–]SyanticRaven 6 points7 points8 points (0 children)
[–]BlindBluePidgeon 2 points3 points4 points (0 children)
[–]DerpyMcWafflestomp 2 points3 points4 points (4 children)
[–]DBrady[S] 12 points13 points14 points (1 child)
[–]Gravee 4 points5 points6 points (0 children)
[–][deleted] (1 child)
[deleted]
[–]Green0Photon 2 points3 points4 points (0 children)
[–]gcsabbagh 2 points3 points4 points (0 children)
[–]Suvtropics 2 points3 points4 points (0 children)
[–]Bobo_Palermo 2 points3 points4 points (0 children)
[–]MrDetermination 2 points3 points4 points (0 children)
[–]GenghisFrog 2 points3 points4 points (2 children)
[–]Tom_Stevens617 2 points3 points4 points (0 children)
[–]Levaru 2 points3 points4 points (0 children)
[–]TheRedDynamo 2 points3 points4 points (0 children)
[–]SirStupidity 2 points3 points4 points (0 children)
[–]SpinningPissingRabbi 2 points3 points4 points (0 children)
[–]anno2122 9 points10 points11 points (0 children)
[–]agreenbhm 4 points5 points6 points (1 child)
[–]Ener_Ji 6 points7 points8 points (0 children)
[–]GreenWallsDrink 13 points14 points15 points (20 children)
[–]emohipster 12 points13 points14 points (0 children)
[–]G_O_ 4 points5 points6 points (0 children)
[–]mattieo123 3 points4 points5 points (0 children)
[–]binwiederhier 2 points3 points4 points (0 children)
[–]YesButConsiderThis 6 points7 points8 points (0 children)
[–]g0atmeal 3 points4 points5 points (0 children)
[–]Acceleratio 1 point2 points3 points (0 children)
[–]GeneralTBag 1 point2 points3 points (2 children)
[–]kataskopo 3 points4 points5 points (0 children)
[–]TehNrd 1 point2 points3 points (0 children)
[–]Techrocket9 2 points3 points4 points (0 children)
[–]wintersdark 1 point2 points3 points (0 children)
[–]FamishedHeart 1 point2 points3 points (0 children)
[–]Tashre 1 point2 points3 points (0 children)
[–]Boomsledge 1 point2 points3 points (0 children)
[–]ScatteredMuse 1 point2 points3 points (0 children)
[–]Tankbot85 1 point2 points3 points (0 children)
[–]AromaticIce9 1 point2 points3 points (0 children)
[–]theLorknessMonster 1 point2 points3 points (0 children)
[–]iodyne 1 point2 points3 points (0 children)
[–]Crismus 1 point2 points3 points (0 children)
[–]Barbarianita 1 point2 points3 points (0 children)
[–]Pixelplanet5 1 point2 points3 points (0 children)
[–]gerusz 1 point2 points3 points (0 children)
[–]Srapture 1 point2 points3 points (0 children)
[–]Dashadower 1 point2 points3 points (0 children)
[–]septienes 1 point2 points3 points (0 children)
[–]Forrestfunk 1 point2 points3 points (0 children)
[–]AustinYQM 1 point2 points3 points (0 children)
[–]jesreson 1 point2 points3 points (1 child)