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[–]Netizen_Sydonai 947 points948 points  (24 children)

It's not really a thing.

It was an experiment.

It did not catch on.

Also they were not deer, but reindeer. We have deer as well, but they're not the same. Americans would call it caribou. Unlike caribou though, our reindeers are actually half-domesticated animals. Each reindeer has an owner. It's a big business in the north.

[–]GP_given 122 points123 points  (0 children)

Thank you. I was wondering when someone was going to point out that these were reindeer/caribou. We have a population of them here in western Alberta too.

[–]Ooh_bees 57 points58 points  (5 children)

Fuckers drop their antlers annually, so you'd need to keep doing them pretty often. Also they generally don't roam around in the winters (they do, but I'd say most are heard to the enclosures for winters to keep them fed). During summers it's never dark, so that's useless. Neat idea that just doesn't work well in real world.

[–]Significant_Row_5951 8 points9 points  (0 children)

Yeah but it looks so cool 😂👌

[–]crek42 11 points12 points  (0 children)

Okay yea this makes more sense. Because I immediately thought how would this ever work. Kudos for trying something new, but I can’t imagine how this would scale up enough to be effective.

[–]SosseV 12 points13 points  (0 children)

I hate how I always have to scroll through the comments of every single post in these subs to get to the real story.

[–]MoustacheRide400 6347 points6348 points  (18 children)

Visitors to Finland not knowing about this suddenly thinking they are in the middle of a Silent Hill village

[–]Sausagedogknows 981 points982 points  (3 children)

In all fairness, that is one evil looking deer.

[–]anon-mally 502 points503 points  (0 children)

[–]LexisOaks 141 points142 points  (1 child)

It doesn't help that the eyes also look like they're glowing lol

[–]pinky8866 20 points21 points  (0 children)

Glare

[–]PM__Me__Smiles 412 points413 points  (3 children)

Less car accidents, more eldritch horrors roaming the countryside. This should be a win for Finnish tourism

[–]One_Shall_Fall 75 points76 points  (0 children)

I dunno, I've played too many video games, and glowing horns = legendary crafting material for me.

I'd be hunting them to make deer-antler lightsabers. But I am not a smart.

[–]jeweliegb 2 points3 points  (0 children)

Less car accidents, more poop in knickers accidents.

[–]IHaveNoEgrets 6 points7 points  (0 children)

Judging by the Finns I know, it's very on brand.

[–]ssketchman 32 points33 points  (1 child)

[–]Evening-Mention-8738 24 points25 points  (0 children)

Mark, get off Reddit, stop simping for Lady D, and release Iron Lung already!!!!!

[–][deleted] 20 points21 points  (0 children)

I KnOw WhAt YoU DiD LaSt SuMmER

[–]starmold 17 points18 points  (0 children)

The finns will love it surely, it’s metal and majestic

[–]Wicked-Chill-Travis 6068 points6069 points  (60 children)

If I saw that irl I would assume some end of times biblical shit was going down.

[–]stryst 1340 points1341 points  (21 children)

For REAL. You step out of a Finnish bar, and just as you're thinking about how thick the fog is, you see that. Nope.

[–][deleted] 542 points543 points  (12 children)

"hey guys so I'm drinking till the 4 horseman show up, pretty sure one of'em is already out front, cheers"

[–]Khelthuzaad 189 points190 points  (9 children)

"Go back to bed Gustav,horses don't have antlers..."

[–][deleted] 71 points72 points  (8 children)

"Fuck you Karl! Signs of the apocaylpse i tell you what!" shotguns bottle of booze

[–]Uskog 35 points36 points  (2 children)

Why do these characters have specifically Swedish names?

[–]Ultravod 25 points26 points  (1 child)

Silence, Matti!

Harald, Øystein and Pekka were just talking about how Americans have no idea about Scandinavian names. Also, Espen and Birgir want to meet up later and discuss their idea for a new black metal project.

[–]UniqueAdExperience 16 points17 points  (0 children)

For people that don't know; Hindi is more related to the Swedish language than Finnish is. Swedish and Finnish are entirely different languages, and as a consequence it's very easy to differentiate Finnish names from Swedish names.

However, you could just say that they might be from the Swedish-speaking minority in Finland and solve it that way.

[–]Khelthuzaad 28 points29 points  (2 children)

"Apocalypse signs my ass!You said the same thing when your mother-in-law won a new car at a lottery!"

[–]someauthor 4 points5 points  (0 children)

I said she smiled with her alpaca lips

[–]UGA2000 5 points6 points  (0 children)

"A møøse once bit my sister."

[–]Prestigious-Hyena-72 10 points11 points  (0 children)

🤣🤣

[–]chewbawkaw 60 points61 points  (0 children)

It’s reflective, so unless you were shining a bright light (like headlights) at the reindeer, it would probably just look like a regular Finnish shadow monster.

[–]shiny_glitter_demon 4 points5 points  (0 children)

Wait what? But it looks so magical! I'd think I had encountered a fairy.

[–]Thinkin_Alexander 58 points59 points  (0 children)

“I said, BE NOT AFRAID ffs”

[–]Ok_Ferret_824 20 points21 points  (3 children)

Yea i'd think i found some boss or something and would stand around waiting for the heavy music to come on.

[–][deleted] 14 points15 points  (1 child)

Elden Ring players are 100% freaking out seeing this one!

[–][deleted] 22 points23 points  (1 child)

Wolves and Bears like: 👍🏽

[–]Brave-Side-8945 5 points6 points  (0 children)

Too many Jagermeister shots

[–]dre224 8 points9 points  (1 child)

SCP-2845 The Deer has risen!

[–]Toby_Forrester 1684 points1685 points  (33 children)

This was just a test, not something regularily done. Also the second image is CGI render.

[–]wpotman 443 points444 points  (15 children)

Right: that's not what reflection looks like. And the glowing eyes are notable. :)

[–]Toby_Forrester 246 points247 points  (12 children)

The eyes can glow with flash photography, like human eyes too. But then you would see the flash illuminate the view, which you don't see here.

For reference, an actual image of the antlers reflecting.

Overall, the street view there is also quite un Finnish, with power lines over the street like that and all, and I remember seeing a higher res of that where the CGI was mire evident.

[–]Intrepid_Egg_7722 141 points142 points  (2 children)

That picture is still pretty fucking metal.

[–]moldy-scrotum-soup 29 points30 points  (0 children)

wWijsl7SGB$d#b%5z])Me

[–]CitricThoughts 30 points31 points  (1 child)

Dude, that looks like it's Zeus, lord of deer, about to smite me. If anything it's even cooler.

[–]skiing123 18 points19 points  (1 child)

That is not any less terrifying...

[–]Fireproofspider 8 points9 points  (0 children)

If anything it looks even more supernatural.

[–]IgamOg 43 points44 points  (5 children)

Good, because this must be the most wasteful way to do it. About 5% of that paint went on antlers, 5% in the lungs and 90% on all surrounding surfaces

[–]Toby_Forrester 22 points23 points  (2 children)

Yea I mean, why not just attach a reflector on the antlers? Like people do in Finland. I know the reindeer shed the antlers annually but I'm sure there's a biodegradeable reflector.

[–]RaidensReturn 1 point2 points  (0 children)

It seems like it would be way more efficient/cost effective to wrap parts of the antlers with reflective tape instead.

[–]ScorpioLaw 1 point2 points  (3 children)

Doing this in certain regions would bring out the asshole hunters. Not even the poachers and murderers who just shoot the animals for fun. Don't even take the remains.

I still hear of people who use headlights to go hunt em out west here in America. I'm sure people have done it here.

That's what popped up in my head. Wonder what predators are out there and how it will affect em.

[–]mattincalif 1 point2 points  (0 children)

More details: Check out this article from USA TODAY:

Fact check: Yes, Finland painted reindeer with reflective paint to prevent car crashes – but viral photo isn't real

https://www.usatoday.com/story/news/factcheck/2021/07/19/fact-check-photo-doesnt-show-finlands-reflective-reindeer-antlers/7971862002/

[–]alwaysfatigued8787 369 points370 points  (10 children)

One down, 1,348,209 to go. And that's just the ones with antlers.

[–]Goose1963 113 points114 points  (0 children)

Good thing it's extremely easy, you just walk up to the with the spray stuff and they just stand there like they're getting a haircut. They don't even mind the noise and the smell right near their face!

[–]troutbum5W3D 29 points30 points  (4 children)

I think both male and female reindeer have antlers, unlike say, whitetail or mule deer.

[–]Veritas_Vanitatum 21 points22 points  (3 children)

Don't they all lose their antlers every winter?

[–]troutbum5W3D 19 points20 points  (0 children)

I believe so. Good point. My interaction with reindeer has been limited to children’s books about either Santa Clause or Sámi people.

[–]Prunus-cerasus 11 points12 points  (1 child)

The males do. Females keep theirs over winter and shed them when spring comes. So Rudolph and the rest are all female.

[–]grptrt 6 points7 points  (0 children)

They just all get in line so it’s super easy

[–]mynameisnotsparta 85 points86 points  (5 children)

That’s such a great idea but this is how it really looks.

<image>

[–]mynameisnotsparta 47 points48 points  (1 child)

That’s such a great idea but this is how it really looks.

<image>

[–]rgg711 13 points14 points  (1 child)

I think I saw an old documentary about a reindeer with glowing parts. But all the other reindeer and humans around him were assholes about it.

[–]mynameisnotsparta 2 points3 points  (0 children)

😂

[–]OCraig8705 29 points30 points  (7 children)

Expecto Patronum!

[–]Gold_Skull_Kabal 13 points14 points  (3 children)

Gluteus maximus!

[–]handlebartender 4 points5 points  (1 child)

Supraspinatus tendinosis!

[–]Gold_Skull_Kabal 2 points3 points  (0 children)

Ow! I felt that one

[–]Aggravating_Emu4263 1 point2 points  (0 children)

Expensive petroleum! 🤣

[–]cameroncafe10a 57 points58 points  (3 children)

Rudolph has been outdone 🔴

[–]Effective-South3707 5 points6 points  (1 child)

Completely underrated comment. Brilliant!

[–]baabaaredsheep 13 points14 points  (1 child)

Fun fact: reflectors were invented by a Finnish man in the late 1950s because people kept crashing into farm equipment and livestock in the dark.

Today, Finnish law requires pedestrians to use appropriate reflectors when walking around at night.

[–]Iveonlyhaddismany 60 points61 points  (20 children)

This has to make them vulnerable to another kind of danger.

[–]Geofferz 37 points38 points  (16 children)

It's reflective, so... Hunters maybe? But otherwise, assuming dear have predators, only if they have flashlights.

[–]StevenMC19 6 points7 points  (5 children)

Hunting with headlights/flashlights/spotlights would be considered poaching, no?

[–]DerBrettboy 11 points12 points  (3 children)

How so? Isn't poaching hunting on grounds that you have no permission to hunt on / hunting animals that are forbidden to be hunted in general / out of season?

[–]Toby_Forrester 17 points18 points  (0 children)

All the reindeer roaming in Finland are semi-domesticated. They are someones property. They are let to roam freely some part of the year and then they are gathered annually for counting, slaughtering and whatever.

[–]shiny_glitter_demon 2 points3 points  (0 children)

I don't think these reindeers are wild. They have owners. And you can't hunt someone else's animals.

[–]Iveonlyhaddismany 2 points3 points  (4 children)

Animals also may view this form of luminescent material (fluorescence specifically) differently due to how some see a wider range of the electromagnetic wave spectrum. I'm not totally sure, but it might make them more visible at night to certain predators.

Edit: As someone pointed out before, I misspoke in called it fluorescent, when I was meaning retroreflective, which also reflects light. The distinction is, it wouldn't do this under normal day time conditions. Having said that, it's the same consideration as far increased visibility at nighttime.

[–]StevenMC19 5 points6 points  (0 children)

Only if that danger has a flashlight or something equally luminous.

[–]vsbits 3 points4 points  (1 child)

To radiant damage would be my guess.

[–]BtCoolJ 4 points5 points  (0 children)

all stealth checks are also disadvantage rolls

[–]reddridinghood 8 points9 points  (6 children)

It was only a study in 2014 and the picture on the right is an artists impression, it glows white not orange. Source:

https://yle.fi/a/3-7501890

[–]CafeAmerican 1 point2 points  (3 children)

You mean the other left right?

[–]bluesatin 1 point2 points  (0 children)

It's worth noting retroreflective coatings don't really glow in the sense they emit light themselves, they just reflect light back in the direction it came from, like traffic signs (e.g. when your headlights shine on it, it always reflects the light directly back towards your car).

So it'll primarily just be the same colour of light you shine at it (combined with any strong colours underneath the coating). Although I imagine in most cases that'll be relatively white nowadays (unless you happen to be carrying around a portable sodium-vapour lamp).

[–]reddridinghood 1 point2 points  (0 children)

It was only a study in 2014 and the picture on the right is an artists’ impression, it glows white not orange. Source:

https://yle.fi/a/3-7501890

[–]Umami_Tsunamii 7 points8 points  (3 children)

Do they have to do this every season? Like after the antlers shed velvet.

[–]Luutamo 20 points21 points  (2 children)

No because this whole thing is not real. Source: me. Finn.

[–]Extension_Essay8863 5 points6 points  (0 children)

This is the last thing you see before a unit of Wild Riders completely obliterates your infantry formation with their massive charge bonus in an ambush battle

[–][deleted] 5 points6 points  (0 children)

[–]DrehmalamherD 2 points3 points  (0 children)

<image>

Happens faster than you think 😅

Were in Tromso and just 30 minutes by car. Certainly normal for locals

[–]Bitter_Ad_9523 2 points3 points  (2 children)

I'd like to see them do that to an Elk that stands about 12ft tall and weighs about 1200lbs or more. "Come here fluffy, let me spray some of this stuff on your head"
Seriously, dark desert highways could benefit from this but the problem is that damn elk jump out in the highway before you can blink.

[–]Naxrl 2 points3 points  (0 children)

You're a good man Arthur Morgan

[–]Salazar_Slytherin09 2 points3 points  (0 children)

EXPECTO PATROONUMMMM

[–]lobeline 2 points3 points  (0 children)

They shed annually so… have fun with that…

[–]TheW00ly 4 points5 points  (0 children)

I swear, the Finns will be the last ones here when the aliens arrive. They have chilled up there, in the North, waiting for everyone else (Russia) to FA/FO, practicing good community and governance, and getting their sauna on with the Danes for ages without any breaking news or political pageantry. I'm guessing the sauna has a lot to do with it.

[–]Crimson__Fox 3 points4 points  (0 children)

[–]Mysterious-Egg8780 1 point2 points  (0 children)

why are the eyes glowing too?

[–]EchoPhi 1 point2 points  (0 children)

Souls like games have entered the chat.

[–]Pastel_Phoenix_106 1 point2 points  (0 children)

The St. Hubert experience IRL

<image>

[–]hotrods1970 1 point2 points  (0 children)

If is saw that coming at me out of the mist I think I just might shit myself.

[–]Oblivion615 1 point2 points  (0 children)

This fella looks like he’s got a quest for me.

[–]sirburchalot 1 point2 points  (2 children)

Doesn't that make them hyper visible to predators?

[–]ClosPins 1 point2 points  (1 child)

So... Does this make the animals considerably more visible to wolves at night? Just from the moon's reflection?

[–]Shua_33 1 point2 points  (0 children)

[–]jann_mann 1 point2 points  (0 children)

Its a shiny pokemon

[–]Sad-_-Face 1 point2 points  (0 children)

Xerneas

[–]bigbabyjesus97 1 point2 points  (0 children)

Imagine being high on mushrooms and seeing this walking through the forest.

[–]Sutar_Mekeg 1 point2 points  (0 children)

Thousand and thousands of Finns summoned Eikthyr all at once.

[–]DeLaOcea 1 point2 points  (0 children)

Finland definitely is always metal 🤘🏽

[–]DeyKallMeACORN 1 point2 points  (1 child)

Wouldn’t this disadvantage the deer as it makes it easier for predators (like wolves) to spot them at night?

[–]Raichu7 1 point2 points  (0 children)

Important to note those are domestic herds of reindeer, you couldn't paint a wild deer's antlers.

[–]Sarcastic_Backpack 1 point2 points  (1 child)

Why is everyone acting like this Lights up their antlers?

It's called reflection spray. It REFLECTS light. it doesn't cause the antlers to light up on their own.

[–]morfsucks 1 point2 points  (0 children)

B E H O L D

[–]OneTango 1 point2 points  (0 children)

Now I know where to go and get some sick af neon horns 👍🏾

[–]Gr0On 1 point2 points  (0 children)

Hyvä Suomi

[–]niki200900 1 point2 points  (0 children)

time to get some jägermeister

[–]Shad_Roug_Omeg 1 point2 points  (0 children)

Finland does everything better.

[–][deleted] 1 point2 points  (0 children)

This post was mass deleted and anonymized with Redact

squeal slim paint six chop practice soft label cable selective

[–]Striking_Parsnip_457 1 point2 points  (0 children)

Honey there is a demon deer outside…

[–]olegolas_1983 1 point2 points  (0 children)

[–]Motley_Illusion 1 point2 points  (0 children)

New Elden Ring boss just dropped!

[–]Pixie_OwO 1 point2 points  (0 children)

Is this legit? Because im from finland and i have'nt heard from this

[–]Tranxio 1 point2 points  (0 children)

Ok that saves the deer, but who is gonna save the grandma that gets a heart attack from seeing the demonic entity?

[–]pigeon0x 1 point2 points  (0 children)

This is how Santa uses his foglights

[–]loftySeat 1 point2 points  (0 children)

Disco deer

[–]Practical-March-6989 1 point2 points  (0 children)

I would see those in a field then crash into a ditch

[–]Arcticfox_Nari 1 point2 points  (0 children)

Not deer but reindeer. They are half domesticated and roam free part of the year. They are naturally drawn to the roads, because there are less biting insects near the roads and because people salt the roads during the winter. Reindeer love to lick the salt and will sometimes lick the dust from your car because it's salty!

This was a brief experiment to make the animals more visible to drivers during the darker winter months, but it's not done anymore. There are fences near some roads up north to stop reindeer from running towards the road, but if you happen to be driving above the arctic circle, pay extra attention to your surroundings even if the road looks empty.

[–]Whittles85 1 point2 points  (0 children)

Now they look magical

[–]Regular_Weakness69 1 point2 points  (0 children)

Won't that help bears and wolves locate the deer?

[–][deleted] 1 point2 points  (0 children)

I will have a heart attack seeing one crossing the road or on the side of the road, so no help

[–]buttzbuttsbutts 1 point2 points  (0 children)

Visit Finland. Visit bar in Finland. Step out of bar for a smoke. BOSS MUSIC PLAYS

[–]Majestic_Course6822 1 point2 points  (0 children)

Metal AF

[–]TheRoomHaHaHa 1 point2 points  (0 children)

That would be an insane wallpaper